by Kevin Windorf, CEO, FCS; CMO, 2112 Communications Markets have a way of looking calm right up until they’re not. Today’s headlines are a reminder of that illusion. Geopolitics and military actions breed uncertainty. Tariff-driven trade policy continues to whipsaw. The joyride of crypto has gone off the rails — again. And the AI narrative, […]

by Kevin Windorf, CEO, FCS; CMO, 2112 Communications For years, financial services marketers have treated Gen Z as a single audience: younger, digital-first, values-driven. That framing is convenient. It is also increasingly wrong. What Gen Z is really doing to financial services marketing is more disruptive — and more useful. This generation is fragmenting the […]

On behalf of the FCS, my thanks to O’Dwyer’s for the opportunity to share my perspective on the importance of creative excellence during a time where financial marketing and communications is rapidly shifting. In my article, “Creative Excellence in an Age of Readiness,” I write that for years our industry measured excellence by how clearly we […]