FCS San Francisco will partner with CFA Institute for a breakfast presentation and panel discussion on "The Next Generation of Trust." CFA Institute recently conducted a global survey on the state of investor trust, examining changes in investor expectations around the world and how a new generation of investors and new investment tools are affecting the nature of trust.

Trust remains as the bedrock that supports the financial markets and underpins the investment management industry. Marketers must stay on top of how our companies, products, services, and most importantly our brands are perceived through the filter of trust.

FCS Chicago will stage a Cocktails with Content reception on "Blockchain in Marketing: Imminent Promise, Real Challenges." We'll be hosted at the offices of McGuffin Creative Group.

Blockchain technology has been rightly heralded as a generational shift in technology. At the same time, clear explanations are few and a discussion of the real-world communications and marketing implications are vague. This conversation promises to leave attendees with a basic grounding in core concepts and a fundamental basis for navigating the rich conversation and media interest in this space.

Our presenter, Phil Gomes is the Chief Communications Officer for Bloq, and serves as the Director of Communications for Chicago Blockchain Center.

Join us for a great night of networking where you'll also have the opportunity to learn firsthand the impact of blockchain on our industry and the financial marketing discipline.

Wine, beer, a specialty cocktail and hors d'oeuvres will be served.

On October 9th, FCS Milwaukee will stage its second breakfast of 2018.  The topic will be "Change Management: Best Practices for Communicating Significant Changes to Internal and External Stakeholders."

Whether a merger or acquisition, leadership change, or reorganization, how financial services firms communicate major changes to internal and external stakeholders can have major implications—good or bad. Communications around these major transitions can have regulatory implications and impact brand reputation, share price, investor confidence, client retention and employee retention, among other factors. 

Join the newest FCS chapter for a conversation on change management communications best practices with senior leaders from Baird, Northwestern Mutual and Actuant. Panelists will share their experience around a major change management event, including their communications strategy, outcomes, challenges and what they learned or may have done differently. Attendees will gain insights and practical advice they can take back to their own organizations.

This event is open to members and non-members of the FCS.

PARKING INSTRUCTIONS AT US BANK BUILDING

FCS Denver will stage an evening of cocktails, sharing ideas, and networking at our panel event exploring Content Marketing campaigns and their successful execution and evaluation. We’ll explore topics and answer questions about content from what to care about after launch to how to measure and evaluate success. Some of the questions we’ll tackle include:

• What data should I care about?
• How do I get that data?
• What engagement matters?
• How do I track engagement?
• What makes a successful content marketing campaign?

This event will provide you the unique opportunity to meet the key players in the Denver financial marketing industry and engage with thought leaders in the area. Don't miss this exclusive opportunity to socialize with local marketing influencers while enjoying complimentary cocktails and appetizers. Net proceeds from this and other FCS Denver events help fund our chapter's philanthropic mission of supporting children's charities.

We're delighted to be hosted by General Assembly. Here are a few important notes about venue:

• The building entrance faces southeast. There is no entry on Walnut Street. From Walnut St. walk north towards 40th street (away from RiNo Beer Garden) and then east along the building until you are able to walk south to the building’s front entrance which faces N Lafayette St.
• Lafayette Street will be closed to all thru-traffic, which means no street parking on either side.
• If you are using a ride-share, please go to 3825 N Lafayette St.
• There is free street parking in the neighborhood south-east of INDUSTRY RiNo Station.
• If you are lost, please call, (303) 963-9936.

PARKING MAP

FCS New York is delighted to continue our highly successful CMO luncheon series with guest speaker Jennifer Halloran, Head of Brand, Advertising, Community Responsibility and Customer Acquisition programs for MassMutual.

With 9,500 advisors, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits.

MassMutual's current marketing campaign centers around "Acts of Mutuality," which speaks to physical, emotional and financial ways that people support their loved ones.  Jennifer Halloran will share the insights behind MassMutual's branding strategy.

Sponsorships are available for this lunch; please contact FCS CEO Kevin Windorf.

FCS Chicago will host a luncheon on "Marketing Financial Technology to Investors" at the Union League Club.

Our panel of experts will discuss the importance of  the latest technology tools to investors.  From a marketing perspective, they'll discuss how various tech tools make a difference in lead generation, client engagement, and client loyalty.  The topic will cover AI tools, chatbots, smart devices, web apps and platform additions.

Join us for an insightful conversation around a marketing discipline that is carving out a growing piece of every financial marketer's budget.