FCS San Francisco will stage its first breakfast event of 2020 with a very topical theme: the impact of streaming and digital on financial marketing and the continued evolutionary growth of traditional advertising.

When it comes to advertising, marketers need a multi-faceted approach to remain on the cutting edge of digitalization. Over the top (OTT) and streaming have gained traction with consumers and have emerged as an effective platform for advertisers -- with 65.3 million homes using connected TV. How are financial companies adapting to stay front-and-center with audiences?

We invite you to join leaders from financial services, streaming and digital media for a conversation about the intersection of financial services and emerging media platforms. The discussion will include: 

• Current landscape for OTT advertising
• Trends likely to gain momentum in 2020
• Best practices for reaching a target audience
• Audience Q&A

This is a sponsorable event; contact FCS CEO Kevin Windorf for details.

Special thanks to the FCS West Steering Committee behind this exciting event:

• Alyssa Bernstein, WarnerMedia
• Chris Bowlby, The Information
• Claire Kurmel, Matthews Asia
• Joanna Parmer, Demandbase
• Shaun Shen, Investor's Business Daily

For our February luncheon, FCS New York welcomes Kari Axberg, Co-Head of Marketing, New York Life, as our guest speaker at the New York Yacht Club on Thursday, February 27th.

New York Life is the third-largest life insurance company in the U.S. and the largest mutual life insurance company in the country.

Having run an amazing, heart-felt commercial during this year's Super Bowl, New York Life is telling its story of "175 years of helping people act on their love."

Kari will make her FCS debut and share with us the marketing strategy behind celebrating this major anniversary year, by spotlighting the company’s purpose in a relevant and meaningful way against today’s challenging landscape.

Join us for an insightful -- and triumphant -- conversation about this unique marketing initiative.

Sponsorships are available for this event.  Please contact FCS CEO Kevin Windorf.

On March 10, the FCS will present “Brand Purpose in Financial Marketing,” hosted by The New York Times, our exclusive programming partner for this exciting breakfast event. Featuring a panel discussion with senior marketers from leading financial brands, we’ll stage a highly interactive conversation about how corporations are shifting the marketing landscape by giving new meaning and focus to ‘brand purpose.’  Extending beyond corporate social responsibility, brands are re-defining their relationships with consumers – at the individual and affinity levels – and with whole communities – from geographic to virtual. 'The greater good' has become more than a catch-phrase for corporate America.

Join us to learn how this evolving strategic direction will impact branding and marketing tactics in 2020 and beyond!

FCS Chicago is excited to host an Executive Spotlight luncheon with Michelle Malcolm, VP of Institutional Marketing at E*TRADE, on Thursday, March 12 at the Union League Club of Chicago.

Michelle will sit for a fireside chat with Tara Giuliano, Head of Client and Product Marketing for Nuveen (who was a panelist at our Brand Purpose event last October), to discuss her experiences with building a marketing discipline for E*TRADE’s institutional business, a team organized to focus on key growth areas for the company – Corporate and Advisor Services with Executive Services supporting, growing, and enhancing client relationships.

Having executed the first-ever online trade by an individual investor more than 30 years ago, E*TRADE has long been at the forefront of the digital revolution. Michelle’s mandate is to translate this storied legacy to resonate with institutional clients, creating a new narrative to drive sales growth, market share, and client retention.

We expect an engaging discussion, as Michelle and Tara are industry colleagues and actually struck up their friendship through FCS Chicago.

Sponsorships are available. Contact FCS CEO Kevin Windorf.

FCS New York continues our CMO luncheon series with guest speaker Hugh Dineen, Chief Marketing Officer, Senior Vice President, MetLife USA, on Thursday, March 26th.

• MetLife Investment Management is the institutional asset management business of MetLife, Inc., one of the world’s leading financial services companies. MetLife Investment Management provides public fixed income, private capital, and real estate investment solutions to institutional investors worldwide.

Join us for Hugh's presentation -- your opportunity to learn more about MetLife's marketing plans for 2020 and beyond.

Sponsorships are available for this event.  Please contact FCS CEO Kevin Windorf.

Macquarie's Chief Marketing Officer Neil Siegel will headline FCS Philadelphia's first-ever after-work event on the Main Line. At this cocktails with content reception, Neil will sit for a fireside chat with Ed Nini, Head of ETF Marketing for Principal Global Investors, who is also the VP of our Philly chapter. They will discuss the evolution of marketing in financial services and its growing importance in an organization's strategic mission.

The casual evening event will include plenty of networking -- plus a brief workshop to encourage guests to surface topics that will become panel discussions at other FCS Philly events in 2020.

Join us at 30 Main Bistro for an exciting opportunity to hear from Neil and Ed -- and to get together with many of your Philly-area peers and colleagues.

30 Main Bistro is located next to the Berwyn Train Station, and it offers Free Parking.

Beer, wine and light refreshments will be served. (Ticket price covers two drinks; cash bar available.)

SPECIAL OFFER FOR NON-MEMBERS:  Buy your non-member ticket and receive a one-year FCS membership for free!  For details, contact FCS Admin Coordinator Vanessa Sandri.

Interested in participating in the event as a sponsor?  Please contact FCS CEO Kevin Windorf.