As part of our new FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Beth Wood, SVP, Chief Marketing Officer, Principal Financial Group, on Thursday, October 29.

Our exclusive online conversation will begin at 12 noon ET.

Beth's presentation is entitled: "Distinction through Purpose."

In gratitude to Beth, the FCS will make a $1,000 donation to Ronald McDonald House, as chosen by Beth herself.

To access this live event, or access the replay recording, you must have a new or renewed membership confirmed on or since September 1.

The registration link on this page is visible to members only.

For information on Membership, please read our News article.

You’re welcome to submit questions to Beth ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Beth.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

As part of our new FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Brenda Tsai, Chief Marketing Officer of BNY Mellon, on Thursday, November 5.

Our exclusive online conversation will begin at 12 noon ET.

You must have a new or renewed membership as of September 1 to access this live event, or access the replay recording.

The registration link will be posted here on September 1 and visible to members only.

For information on Membership, please read our News article.

You’re welcome to submit questions to Brenda ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Brenda.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

The FCS Young Members Circle (YMC) launches a three-part virtual event series called "Your Future At Work." In collaboration with exclusive programming partner Forbes, YMC will present panel discussions on key topics top of mind for young professionals today: Diversity, the Post-Pandemic Workplace, and Careers.

2020 has undoubtedly caused unprecedented changes to consumer behavior, work culture and the marketing landscape. As marketers, we are now presented with new and nuanced challenges, and find ourselves asking, “How will the ways in which we work, where we work, and how we work continue to manifest and evolve”? 

The first event in the series, "Improving Diversity in the Workplace and in Marketing," will explore how financial brands are finding meaningful ways to create environments of inclusion both internally and externally, the increasing importance of building a diversity-forward brand and marketing’s essential role in advancing the conversation.  

Moderated by Chardia Christophe - Garcia, Executive Director, Audience and Community Marketing, Forbes, the panel will include:

• Nikki Darden, Head of Global Marketing Integration, Citi
• James White, Head of Diversity & Inclusion, Lord Abbett
• additional panelist to be named

Jessica Sibley, CRO, Forbes, will offer opening remarks.

While the content for this series has been designed with our young professional audience in mind, all FCS members and our industry colleagues are welcome to register for these free events.

REGISTER FOR THIS FREE VIRTUAL EVENT

The FCS will focus on "Hyper-Personalization" in a special virtual event, free to our members as well as our industry colleagues. Niharika Shah, Chief Marketing Officer of The TIFIN Group, will moderate a panel discussion on the role personalization will play in redefining marketing in both direct-to-consumer (DTC) and intermediary environments.

For many years now, Personalization has been at the forefront of enhancing marketing through technology. Like other sectors such as Retail, CPG, and Travel, Financial Services now stands at the cusp of new disruption with the nascent adoption of Artificial Intelligence and Behavioral Science.  Our panel of financial marketers will explore the value of hyper-personalized engagement and the role of content. With an eye to the intermediary marketplace, so critical to the realm of insurance, wealth and asset management, we will explore tech advances that are changing everything from social media to email marketing to publisher relationships. We'll also look at the continued evolution of target client profiling through AI and machine learning in CRM systems.

Join us for this virtual conversation that will get 'very personal.'

REGISTER FOR THIS FREE VIRTUAL EVENT

As part of our new FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Russell Findlay, Global Chief Marketing Officer of international specialist insurer Hiscox. Russ is also the 2019 recipient of the FCS Jamie E. DePeau Leadership Award.

Our exclusive online conversation will begin at 12 noon ET.

In gratitude to Russ, the FCS will make a $1,000 donation to The Findlay Family Foundation, which provides college scholarships to high school seniors facing financial need.

You must have a new or renewed membership as of September 1 to access this live event, or access the replay recording.

The registration link will be posted here on September 1 and visible to members only.

For information on Membership, please read our News article.

You’re welcome to submit questions to Russ ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Russ.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

The FCS is proud to partner with The New York Times to stage our annual event on "Women and Wealth." This is our first virtual event on the topic and first opportunity to reach a truly national audience for this timely conversation.

Women are increasingly taking the lead with regard to investment decisions and are coming into more wealth than ever before. According to McKinsey, “By 2030, American women are expected to control much of the $30 trillion in financial assets that baby boomers possess, a wealth transfer of such magnitude it approaches the GDP of the United States.”

This shift in women’s financial power poses compelling questions and opportunities for financial institutions. How do marketing and communications strategies need to change to better connect and build trust with female investors? What is new research telling us about how women’s wealth priorities may be different from prior generations?

In this FCS panel discussion, we’ll explore what initiatives have worked and resonated most with this audience, what past and current outreach looks like, and what future plans are to communicate to this ever-more important segment of clients.

Rebecca Blumenstein, Deputy Managing Editor, The New York Times will moderate our panel, which will include:

• Nicole Pullen Ross, Managing Director | NY Region Head, Private Wealth Management and Head of Sports & Entertainment Solutions, Goldman Sachs
• Additional panelists to be announced.

REGISTER FOR THIS FREE VIRTUAL EVENT

As part of our new FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Connie Weaver, Chief Marketing Officer, Equitable, on Thursday, November 19.

Our exclusive online conversation will begin at 12 noon ET.

You must have a new or renewed membership as of September 1 to access this live event, or access the replay recording.

The registration link on this page is visible to members only.

For information on Membership, please read our News article.

You’re welcome to submit questions to Connie ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Connie.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.