Moving from Personal to Hyper-Personal

FCS Charlotte will stage a free virtual event on the topic “Moving from Personal to Hyper-Personal.” Join us on Monday, September 16, from 12:00pm to 12:30pm ET, for a highly instructive presentation by:

  • Chrissy Quintana, Director of Client Experience Personalization at Vanguard
  • Kyla Kappers, Senior Director of CRM Strategy at Ally

In an era where personalization has become the norm, businesses must evolve to meet the increasing expectations of consumers. Our event will dive into the realm of hyper-personalization, exploring cutting-edge strategies that go beyond surface level customization to deeply engage and resonate with individual customers.

The event is free, but registration is required. The presentation will be recorded and available for on-demand viewing later that day.

FREE REGISTRATION

For more information about FCS Charlotte, please reach out to chapter president Megan Audette of Ally.

  • Start September 16, 2024 12:00 PM EDT
  • End September 16, 2024 12:30 PM EDT
  • Location ZOOM

Tickets

This is a free event.

*You must be logged into your user account in order to register for the event/purchase tickets

Speakers

Presenter Chrissy Quintana

Director of Client Experience Personalization

Chrissy Quintana is a seasoned professional with over 15 years of experience in Advanced Analytics and Personalization. She recently joined Vanguard as the Director of Client Experience Personalization in the Chief Data and Analytics Office. With a passion for leveraging data-driven insights and advanced analytics to drive engagement and deliver personalized experiences, Chrissy has supported […]

Panelist Kyla Kappers

Senior Director of CRM Strategy

Kyla Kappers is a seasoned leader who spearheads CRM Strategy and Program development at Ally. Her role encompasses supporting the enterprise and all lines of business in the ideation, design, and execution of customer-focused marketing campaigns.  By leveraging her deep understanding of customer behavior and preferences, she ensures that every campaign is tailored to deliver […]