Alex Craddock, Chief Marketing & Content Officer, Citi

Alexander Craddock, Managing Director, Chief Marketing and Content Officer, leads Citigroup’s Global Marketing and Content organization. He is responsible for developing and executing Citi’s marketing and content strategy to grow Citi’s five businesses and build preference for the Citi brand.

Prior to joining Citi, Alex was Global Chief Marketing Officer at BlackRock, responsible for developing and executing a global marketing strategy that accelerated the commercial growth of the firm, built BlackRock’s corporate brand reputation, and strengthened client preference for the BlackRock, iShares, and Aladdin brands.

Alex joined BlackRock in 2018, as Global Chief Marketing Officer for iShares, BlackRock’s ETF and Index Investing business. He joined from HP Inc. where he led global marketing for HP’s PC and mobile device business.

Alex began his career in the automotive industry holding various business development and marketing roles at Renault and Honda in the UK and across Europe. He continued to build his marketing experience at global agency networks, building out digital practices and leading global client accounts. Following this Alex spent 12 years at Visa Inc. where he held various executive marketing leadership roles across EMEA, Asia Pacific as well as North America, his last position being SVP, Global Head of Brand & Product Marketing.

Alex has more than 30 years’ experience in international marketing and business development and has lived and worked in France, UK, Singapore, and the US. He holds a BA (Hons) degree in European Business and French from Nottingham Trent University.