Twenty-five years after its launch as a humble charity fundraising event, the FCS RFK Marketing Summit has evolved into the must-attend destination conference for financial marketing, communications and media professionals.
On January 5, 2025, the FCS RFK Marketing Summit will kick-off three days of unprecedented content – more than 10 hours of presentations, interviews, and case studies – led by senior executives at top financial brands, agencies and media/resource partners in our industry. The Summit is designed to present content in a one-of-a-kind setting, where our speakers and guests can connect on a level that transcends a typical business environment.
FIRESIDE FORUMS
This year, you’re invited to not only attend and interact in all the content-driven Fireside Forums, but your company now has the opportunity to participate on-stage by creating the content for an exclusive Forum. This is a golden opportunity for you to share:
- the stories and strategies behind your award-winning creative campaigns,
- the collaborative efforts with resource and media partners that led to successful promotions,
- the instructive case studies that distinguish your brand in the marketplace, or
- the ambition and motivation behind your marketing plans for 2025.
You determine the theme or topics and choose the format: fireside chat with an executive, a research keynote presentation, a panel discussion with influential voices, etc. We invite you to own a piece this year’s Summit and engage our audience with the narrative that will burnish your company’s place in our community.
For more information, please refer to the Fireside Forum Sponsorship Opportunities document or contact FCS CEO Kevin Windorf directly. Note: the FCS will waive the Summit participation fee for your client-side guest speaker(s).
SUMMIT OVERVIEW
Sunday, January 5 through Wednesday, January 8
The Lodge at Spruce Peak
7412 Mountain Road, Stowe, Vermont
RFK is where the FCS’ mission of Community, Education, Philanthropy comes together. We’re expecting more than 150 guests to join us at The Lodge. Continuing our 25 year tradition, 100% of the Summit’s net proceeds will be donated to our three Race for Kids charities: Make A Wish of Vermont, Hope & Heroes Columbia University Medical Center, and Downey Side Adoption Agency.
The core activities at the Summit are our Fireside Forums (Sunday night, Monday morning and afternoon, Tuesday afternoon), but the heart of the event is the camaraderie of our guests as we gather for multiple networking receptions and our grand Charity Dinner on Monday night.
HOTEL RESERVATIONS & EVENT REGISTRATION
We have a limited room block at the Lodge, offering a significant FCS discount. We expect to sell out again this year, so we encourage you to act quickly in making your plans. Room reservations are first come, first served. Please follow these two steps:
- Please book your accommodations directly with the Lodge using this link: https://www.hyatt.com/en-US/group-booking/BTVDH/G-09QS. Any questions about your reservations should be directed to Lisa Kremser ([email protected]; 844-256-2178). If calling the Lodge, be sure to say you’re with FCS Race for Kids.
Room Prices (per night)
Classic: $329++
Studio: $369++
Junior Suite: $499++
One Bedroom Suite: $599++
Two Bedroom Suite: $959++
++Quoted prices exclude taxes, fees, and community assessment
- To register for the Summit, each company/group/family host should complete the online Registration for themselves and their guests — or have each guest complete it for themselves.
- REGISTRATION FORM
- Any questions, please contact FCS Admin/Comms Coordinator Audrey Prater.
- Until you are ready to close your registration and pay, you/your guests can simply Save your form until a later date. However, you will not be officially registered until you Submit the information for you/your guests.
- Once your registration is complete, you can pay online directly or request an invoice, which will be emailed to you by Audrey.
Summit Participation Prices (does not include lift tickets; see below)
Business Guests: $1,500
Family Adults: $300
Family Children (17 and under): $150
Charity Representatives: Waived
Forum Client-Side Speakers: Waived
Guests can attend all events, except no children at the After Parties or Casino Night, please.
Please note that “team packages” are no longer offered. However, participation fees/sponsorships for your group that total over $10,000 enjoy a 10% discount, which is applied at Check Out.
In addition to the Fireside Forums, Sponsorships are available for every activity during the Summit. This is a great opportunity for your brand to be visible in the support of our three children’s charities. Would you like to sponsor the Ben & Jerry’s Ice Cream Cart? Or the Live Band? Or the Ski Racecourse? Or the Billiards Tournament? There are many affordable options to consider. Thank you for your generosity.
ARE YOU GOING TO SKI or SNOWBOARD?
Lift tickets are an additional cost, and you can add them as part of your Registration. HOWEVER, we strongly encourage you to buy an EPIC PASS (https://www.epicpass.com/) in advance of the Summit. You can save $100 per person! The FCS does not mark up lift ticket prices, so we want you to get the best deal possible (and spend your savings on our raffles!).
LIFT TICKET PRICING
2-Day pass options: Adult Child
Epic Pass (available only until 12/1/2024) $174 $89
Group discount (1 week advance) $278 $236
If you want to purchase lift tickets outside of our 2 day package (Monday-Tuesday), we can provide you with an e-coupon to purchase a discounted ticket directly at the ticket window.
RENTALS
Our partners at Vail Resorts are offering a 25% discount on equipment rentals. For full details coming soon!
THE RACE
Skiers and riders are invited to participate in the slalom Race Competition on Tuesday morning, beginning at 10am. There will be a Race Clinic earlier that morning, led by Gold Medal Olympian Donna Weinbrecht. Sign up at on-site Registration, when you pick up your Summit lanyard.
OFF-SLOPE ACTIVITIES
The Lodge at Spruce Peak offers ice skating, snowshoeing, a heated swimming pool, rock wall climbing and much more. There’s also a nearby cross-country ski center. More info here.
And the resort is home to a world-class spa. Book your appointments before you head up to Stowe!
SUMMIT AGENDA
| Sun Jan 5 6:00-8:00pm 8:00-10:00pm 10:00-11:00pm | Welcome Reception (Registration & Lanyard Pick-Up) Fireside Forums & Leadership Award Presentation “Après-Forum” Drinks & Dessert |
| Mon Jan 6 7:30-9:30am 8:00-9:00am 9:00-10:30am 1:30-4:30pm 4:30-5:00pm 6:30-9:30pm 9:30pm-12:30am | Breakfast available Registration & Lanyard Pick-Up Fireside Forums Fireside Forums Brand Reputation Award Presentation Group Dinner with Charity Presentations (Raffles/Auction) After Party with Live Band |
| Tue Jan 7 7:30-9:30am 7:30-11:00am 9:30-10:15am 10:30am-12:00pm 1:30-4:30pm 4:30-5:00pm 5:00-6:00pm 8:30pm-12:00am | Breakfast available Race Bib Pick-Up Race Clinic Race for Kids competition Fireside Forums Marketing Partnership Award presentation Farewell reception and Race Awards ceremony Casino Night and After Party with DJ/Dancing |
| Wed Jan 8 | Departures |
Questions about the Summit can be directed to FCS CEO Kevin Windorf or FCS Board Chair Tim Hart.