Research & Panel: News You Can Use

Lou Paskalis is a well-known advertising industry executive with a significant career spanning over three decades. He currently serves as the Chief Strategy Officer for Ad Fontes Media, a company focused on improving media accountability and reducing bias in news reporting. Additionally, he is the CEO and Founder of AJL Advisory, a consultancy aimed at enhancing business narratives for marketers and helping tech companies understand marketers’ needs.

Before his role at Ad Fontes Media, Paskalis held prominent positions such as President and COO of MMA Global, where he was instrumental in shaping the future of marketing. He also spent several years at Bank of America, where he pioneered practices in brand safety and media investment. His earlier career includes leadership roles at American Express and E. & J. Gallo Winery, where he worked in global media and marketing.

Paskalis is recognized for his outspoken advocacy for responsible media and has been a strong voice in the marketing industry, often engaging in discussions around media ethics, privacy, and brand safety. He is also active in various industry groups, including the Association of National Advertisers (ANA) and the Trustworthy Accountability Group (TAG).

As Executive Vice President, Head of Media Responsibility, Deva formally brings the Global Brand Assurance Discipline (Brand Safety/Suitability, Sustainable Media, Privacy Compliance, supporting Responsible Journalism) and Economic Empowerment Discipline (Diverse Media Strategy & Investment) together, to focus on helping dentsu’s clients to achieve Media Responsibility goals while still performing against business KPIs.

Deva partners closely with others across the organization to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability.

Prior to this, Deva led dentsu’s US and Global Media Brand Assurance offerings, bringing Brand Responsibility, Brand Safety, and Brand Suitability together to address evolving media threats and enable clients to make the best, most responsible media decisions.  A true digital native with 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline