B2B Marketing Trends in Payments, Banking and Fintech

Greg Boosin is EVP, Global B2B & Product Marketing at Mastercard. As the discipline lead, he is responsible for lead generation operations, sales enablement, RFP support and leading the in-house Creative Studio across Mastercard’s global business units and regions as well as the articulation of value propositions within the product development process. 
 
Prior, Greg held various positions at in Mastercard finance, sales and marketing, was brand manager of Banana Boat Sunblock and an equity research analyst at JP Morgan.
 
Greg holds an MBA from The Wharton School at the University of Pennsylvania and graduated Magna Cum Laude from Middlebury College. ​   

Greg lives in Westport, CT with his wife, Dara, their two daughters, Maizy and Tess and the family’s two dogs, Ollie and Remi. 

Michael Marinello is an experienced reputation and brand professional with over 20 years of experience. He has a proven track record of building and leading communications organizations and driving significant organizational results for major corporations, brands, and non-profits in high-pressure situations and dynamic environments. His experience includes working with CEOs and C-suite executives, national leaders, high-profile media professionals, personalities, celebrities, and major motion picture and television series productions.

Michael is currently the Managing Director, Head of Global Communications, Payments at J.P. Morgan.

Most recently, he served as the Global Head of Communications and Content at Aon, following his successful independent consulting practice where he worked directly with leading brands, startups, CEOs, and political candidates.

Prior to that, Michael was the Senior Vice President of Strategic Communications for Turner, where he built and managed corporate communications, executive communications, media relations, social and digital media, corporate partnerships, and corporate marketing. Previously, he worked at Bloomberg LP, where he created and led a cross-platform positioning and reputation effort for the Technology, Innovation, and Design organization, and created the “Tech at Bloomberg” brand. He also established and managed Bloomberg’s Branded Entertainment Group, which worked strategically with the entertainment industry, and handled all brand and sustainability-related communications. Earlier, he directed Global Communications for Core and Financial Products at Bloomberg LP.

Before his tenure at Bloomberg LP, Michael launched Bloomberg Philanthropies and the C40 Cities Climate Group, overseeing their communications and brand efforts, serving as spokesperson, and participating on their leadership teams. Prior to that, he spent four years at Microsoft, working in communications for Legal and Corporate Affairs (LCA), and later managed communications and analyst relations for Microsoft Office (Enterprise).

Karin is an accomplished marketing leader and Head of Financial Services Marketing at LinkedIn Marketing Solutions. In her role, she leads the development and execution of marketing strategies aimed at building the LinkedIn value proposition for financial services marketers through thought leadership and compelling go-to-market activations. With her expertise as an executive strategist, industry thought leader, and C-suite advisor, Karin has established herself as a trusted advisor to many leading brands. Her prior work experience includes Mastercard, JPMorgan, Allianz, Deutsche Bank, and NY Life Insurance.

Beyond her professional achievements, Karin also serves on the board of directors for The Family Center, a Brooklyn-based non-profit organization. She is a proud alumna of Syracuse University, her dog aptly named Carmelo Anthony.