Brand Building in the Age of AI

Julius Roberge is a partner in strategy with expertise in naming, based in Lippincott’s New York office. He is a strategic and creative problem solver with a passion for understanding what motivates people and organizations. With 20+ years of B2B and B2C experience in brand consulting, advertising, packaging and digital, Julius knows how the power of language can shape a unique brand expression. Prior to joining Lippincott, Julius led engagements at Interbrand and VSA Partners, working in the US and China. His clients have included: Johnson & Johnson, DuPont, Anthem, LendingTree, SiriusXM, Microsoft and IBM. An accomplished polyglot, Julius has studied more than 10 languages, speaks 5, and continues to explore new ones. Julius holds a Bachelor of Science in Languages and Linguistics from Georgetown University, Washington, D.C.

As a leader in Lippincott’s Marketing and Customer Strategy practice, David helps companies grow by building brands that connect with customers’ hearts and minds. Passionate about creating real-world impact that goes beyond glossy slides, David focuses on using uncensored insight to help brands build differentiated value propositions, inspiring forms of expression, and effective growth strategies.

Prior to joining Lippincott, David was a consultant with ZS Associates where he developed marketing and sales strategies and evaluated business development opportunities for clients in the pharmaceutical industry.

David holds a B.B.A. in finance, investment, and banking from the University of Wisconsin, Madison.

Keith Cowart is the Global Market Owner for Automated Finance at FIS which features a suite of Receivables Automation, Payables Automation, and Revenue Optimization solutions that modernize the office of the CFO. He has over 25 years of professional experience in various accounting and finance leadership roles including Accounts Payable, G/L Accounting, and Credit and Collections in large global companies with shared service centers.  Keith’s focus has always been in continuous improvement and leveraging technology to automate processes which drive results. Keith holds a Bachelor of Business Administration degree from Piedmont University and a Master of Business Administration degree in Management from Georgia State University.

Javier Martin is a strategic global brand and marketing leader with extensive experience across consumer goods, technology, and fintech sectors (B2C, B2B, SaaS). Most recently, as Global Brand Development Director at Intuit, he led the global strategy, communication, and governance for the multibillion-dollar QuickBooks brand, driving both revenue and customer growth. Through his leadership, QuickBooks underwent a brand platform repositioning, launched impactful integrated campaigns, and introduced new product lines, all contributing to enhanced customer engagement and double-digit business growth.

Before Intuit, Javier held senior leadership roles at Unilever, where he was instrumental in shaping and managing iconic brands across the food and beverage categories. His expertise in brand strategy and integrated marketing earned multiple industry awards, while his leadership in digital and business transformation resulted in substantial sales growth across multiple product lines.

Javier holds a Master in Computer and Information Technology from Penn Engineering School at the University of Pennsylvania, along with an MBA in Marketing and Finance from Goizueta Business School at Emory University. Passionate about the intersection of AI and brand marketing, he is continually exploring how emerging technologies can drive innovation and create future-forward brand strategies.

Outside of work, Javier is an avid runner, mountain biker, and soccer enthusiast. He resides in California with his family, enjoys traveling, and actively engages with his local community.