Empower will make its debut on the FCS stage when Bill Fox, Head of Brand, joins us for our Members Only Virtual Event Series on Monday, May 13th. Bill will be interviewed by FCS Executive Board Director Katherine Divney of Dotdash Meredith, our programming partner for this event.
Recognized as the second-largest retirement services provider in the U.S. by total participants, Empower administers approximately $1.4 trillion in assets for more than 18 million investors through the provision of retirement plans, advice, wealth management and investments. Empower is headquartered in Greenwood Village, Colorado, just outside Denver.
With over 35 years of brand, advertising, and agency management experience, Bill joined Empower in 2018. Previously, he served as Head of Communications and Advertising at Fidelity Investments.
Some of the questions, Bill will discuss with Katherine include:
- How did a legendary Massachusetts-based marketer decide to call Colorado his permanent home?
- What does it take to retire “Retirement” from your brand name?
- How does a humble in-house creative team blow away the NFL?
- How do marketers stop thinking about their end user as either B2B or B2C clients and instead see them as humans?
In gratitude to Bill, the FCS will make a $1,000 donation to the children’s charity of his choice: UrbanPeak, the only non-profit organization in Denver that provides a full convergence of services for youth experiencing homelessness. Its mission is to “ignite the potential in youth to exit homelessness and create self-determined, fulfilled lives.”
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For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.