Building a Brand at Scale

FCS New York is excited to partner with first-time sponsor Prophet in presenting a Cocktails with Content event on “Building a Brand at Scale.” Join us on Tuesday, September 17 (4:30pm-6:30pm) at Prophet New York where a panel of leading marketers will explore the critical aspects of building and maintaining a strong brand in today’s competitive landscape.

Our panelists include:

  • Kaydee Marcinek, Chief Marketing Officer at FM
  • Zara Mirza, Chief Brand Officer at TIAA
  • Davis Ward, Chief Marketing Officer at Zinnia
  • Kerrie Cohen, Global Head of Communications and Marketing at Warburg Pincus

The panel will be moderated by Marisa Mulvihill, Partner and Global Head of the Brand Building practice at Prophet.

The panel discussion will address key questions such as:

  • How do you shape your organization’s view of the role of brand in driving growth?
  • What are the essential factors required to ensure a successful refresh of your brand?
  • How do you measure the success of a brand refresh?

Don’t miss this opportunity to learn, connect, and share your experiences with peers who are also navigating the complexities of brand building at scale.

Refreshments, plus beer/wine, will be served. Seating is limited. This event will sell out, so reserve your ticket today.

Our thanks to Prophet CMO Mat Zucker for his partnership in staging this event.

  • Start September 17, 2024 04:30 PM EDT
  • End September 17, 2024 06:30 PM EDT
  • Location Prophet New York 881 Broadway (betw 18th & 19th Sts.) 7th Floor NYC

Tickets

    • Members$125
    • Young Members Circle$100
    • Non-Member$150

    *You must be logged into your user account in order to register for the event/purchase tickets

    • All prices increase $25 per person on Sept. 13.
    • No refunds after Sept. 13.

Speakers

Panelist Kaydee Marcinek

Chief Marketing Officer

Kaydee Marcinek is a global marketing executive with a proven track record of driving brand strategies that yield measurable impact and outstanding business results. She is the Chief Marketing Officer at FM, a leading commercial property insurer, where she recently led a global rebrand for the organization. Previously she has held senior marketing positions at […]

Panelist Zara Mirza

Chief Brand Officer

Zara is a visionary marketing leader, with a proven track record of transforming how brands go to market and building high performing, diverse global teams. She is currently the Chief Brand Officer at TIAA, leading brand strategy, brand marketing, creative and corporate social responsibility teams for TIAA and Nuveen. She previously held senior brand and […]

Panelist Davis Ward

Chief Marketing Officer

Davis Ward is an executive leader with two decades of experience driving profitable growth through customer-focused strategies. He is currently the Chief Marketing Officer at Zinnia, a life insurance and annuity technology solution provider. He has experience driving business results across a variety of industries, with concentrations on SaaS, fintech/insurtech, life insurance & annuities, financial […]

Panelist Kerrie Cohen

Global Head of Communications and Marketing

Kerrie Cohen is a Managing Director and Global Head of Communications and Marketing at Warburg Pincus LLC. Previously, she was a Managing Director and Head of Corporate Communications for Barclays International. Before joining Barclays, Kerrie served as Global Head of Corporate Communications for Lehman Brothers. Throughout her career, Kerrie has provided strategic communications counsel and […]

Moderator Marisa Mulvihill

Partner

Marisa Mulvihill leads Prophet’s global Brand Building practice and has over 20 years of strategy consulting experience with a focus on integrating insights and business goals to build strong, global brands, experiences and marketing programs.

Sponsors