FCS New York is excited to partner with first-time sponsor Prophet in presenting a Cocktails with Content event on “Building a Brand at Scale.” Join us on Tuesday, September 17 (4:30pm-6:30pm) at Prophet New York where a panel of leading marketers will explore the critical aspects of building and maintaining a strong brand in today’s competitive landscape.
Our panelists include:
- Kaydee Marcinek, Chief Marketing Officer at FM
- Zara Mirza, Chief Brand Officer at TIAA
- Davis Ward, Chief Marketing Officer at Zinnia
- Kerrie Cohen, Global Head of Communications and Marketing at Warburg Pincus
The panel will be moderated by Marisa Mulvihill, Partner and Global Head of the Brand Building practice at Prophet.
The panel discussion will address key questions such as:
- How do you shape your organization’s view of the role of brand in driving growth?
- What are the essential factors required to ensure a successful refresh of your brand?
- How do you measure the success of a brand refresh?
Don’t miss this opportunity to learn, connect, and share your experiences with peers who are also navigating the complexities of brand building at scale.
Refreshments, plus beer/wine, will be served. Seating is limited. This event will sell out, so reserve your ticket today.
Our thanks to Prophet CMO Mat Zucker for his partnership in staging this event.