Recap
On February 5, 2024, the FCS partnered with 2112 Communications to present the findings from our inaugural Marketer Sentiment Survey in a virtual event, which also included a discussion with:
- Leslie Walstrom, Head of Global Marketing at Columbia Threadneedle Investments
- Kristin Slade, Head of Global Product Marketing, at T. Rowe Price
- Paula Pullano, Head of Marketing and Communications, at BNY Mellon Wealth Management
Andrew Golding, Chief Strategy Officer for 2112, moderated the discussion.
Nearly two-thirds of our survey participants focus on B2B marketing, with the remainder divided between B2C or B2B2C, and there’s a fairly even split in their geographic remit, with about half operating globally and the other half focusing strictly on the U.S. market.
The majority of respondents expect to grow their 2024 marketing activities in Europe (75%), UK (60%), and Asia (60%), while only 20% see an uptick in Latin America and even less in Middle East/Africa (10%).
The results of our Survey point to an optimistic outlook for 2024, with increased budgets, important brand-related projects, and continued dominance of digital media for reaching targeted audiences.
Download and read the full report, which includes brief comments from our panelists/
In December 2023, the FCS, in partnership with 2112 Communications, conducted our inaugural Financial Marketer Sentiment Survey, asking client-side marketers about their plans, expectations and ambitions for 2024.
On Monday, February 5, we’ll present our findings in a free virtual event, which will include a panel discussion with three marketing executives from leading financial brands. Andrew Golding, Chief Strategy Officer for 2112, will open the event with a brief presentation of the survey results. He will then moderate a discussion with:
- Leslie Walstrom, Head of Global Marketing at Columbia Threadneedle Investments
- Kristin Slade, Head of Global Product Marketing, T. Rowe Price
- Paula Pullano, Head of Marketing and Communications, BNY Mellon Wealth Management
This event is free to FCS Members and our industry colleagues. It will be recorded and the video replay will be available for on-demand viewing on the event webpage.
A report on the Marketer Sentiment Survey and this event will also be posted to this page.
