YMC TALKS: “The Anatomy of a Winning Campaign” 2024

The FCS Young Members Circle (YMC) will stage its second annual “Anatomy of a Winning Campaign” — an in-person, after work reception featuring a panel discussion with three rising stars from brands whose recent marketing campaigns have garnered top prizes from the FCS.

If you’re age 39 or younger, join us on Thursday, May 16 at the Dotdash Meredith headquarters in Downtown Manhattan. Networking begins at 5:30pm, with the program set for a 6:15pm start.

What makes an award-winning campaign? Is it undeniably successful metrics and KPIs? Showstopping creative that can’t be missed? A buzz-worthy big idea that challenges the status quo? The team and minds behind the brief and execution? All of the above?

Who better to help us dissect the anatomy of an award-winning campaign than a trio of marketers with hands-on experience? Following on the heels of this year’s FCS Portfolio Awards, there is much to learn from the brands that collected Gold at our Gala. 

Our featured speakers will include:

  • Niki Laczewski, Brand Strategist, Vanguard
  • Jennifer Eaker, Vice President, Content Marketing, Bank of America
  • Tony Foster, Art Director – Brand Strategy, American Century Investments
  • Taylor Sassu, Associate Director, Marketing, Dotdash Meredith (moderator)

Join us for cocktails, conversation, and not-to-be-missed content! Reserve your spot at our YMC TALKS reception today – seating is limited.

For industry friends who have yet to join the FCS YMC, we’re offering a special one-time price ($125) that includes a ticket to the reception plus a one-year membership ($95 value).  To take advantage of this offer (new members only), please contact FCS Admin Coordinator Marisa Jago, [email protected].

FCS YMC has designated Child Mind Institute as the recipient of a $1,000 donation for this event. The Child Mind Institute is dedicated to transforming the lives of children and families struggling with mental health and learning disorders by giving them the help they need. They have become the leading independent nonprofit in children’s mental health by providing gold-standard evidence-based care, delivering educational resources to millions of families each year, training educators in underserved communities, and developing tomorrow’s breakthrough treatments.

  • Start May 16, 2024 05:30 PM EDT
  • End May 16, 2024 07:30 PM EDT
  • Location Dotdash Meredith 225 Liberty Street Brookfield Place NYC


Panelist Niki Laczewski

Brand Strategist

Niki Laczewski is a brand strategist at Vanguard, where she and her team grow the brand and business by shaping and sharing Vanguard’s unique story with the world. Key parts of her role include uncovering audience insights and driving campaign work that sets Vanguard apart. Niki studied behavioral economics and management at The Wharton School, […]

Panelist Jennifer Eaker

Vice President, Content Marketing

Jennifer Eaker is a vice president, content marketing at Bank of America. In this role, she supports multiple lines of business to produce engaging, actionable content in various formats. She is passionate about using content marketing to create compelling stories that help connect BofA with its clients and prospects. Prior to this role, she spent […]

Panelist Tony Foster

Art Director – Brand Strategy

Tony Foster has worked on the Creative side of the advertising industry, both in-house and agency-side, for over 16 years. As an Art Director and Designer, his work has earned acclaim, garnering recognition at numerous esteemed industry events, such as the Clio Awards, OBIE Awards, ADDY Awards, Telly Awards, and MarCom Awards. His work has […]

Moderator Taylor Sassu

Associate Marketing Director

Taylor Sassu is an Associate Marketing Director at Dotdash Meredith where she and her team leverage their 40+ leading finance and lifestyle brands to develop strategic, creative, multi-platform marketing programs for Financial Services advertisers. She is passionate about developing compelling data-driven storytelling that helps her clients better understand and connect with their audiences. Taylor began […]