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"Marketing During Generational Shifts"

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Event Summary:

FCS West concludes its fall breakfast series in San Francisco entitled “Transformative Marketing 2020.” These three events tackle different aspects of the rapidly changing marketing landscape, looking at MarTech, Emerging Marketing Trends, and Generational Trends impacting financial marketing specifically. Exploring these diverse topics as we look to the coming year, we will hear from marketing, advertising, and media professionals in the finance vertical as well as other sectors speaking to creative and successful executions pushing the boundaries of current marketing capabilities.

The topic for the final breakfast in the series is "Marketing During Generational Shifts."

Millennials used to be known simply as those pesky digital natives poking at the conventions of the generations that came before them. But now that those born roughly between 1980 and 2000 are the biggest generation in the workforce, with hefty potential retirement savings dollars in tow, how can financial industry marketers looking to capture their attention adapt their strategies to better communicate and sell to this next generation of investors?

Questions may be directed to FCS West President Pete Matthews, [email protected].


  • FCS West Diamond Sponsor:

    Seeking Alpha
  • FCS West Platinum Sponsor:

    Bloomberg Media
  • FCS West Gold Sponsor:

  • FCS West Gold Sponsor:

  • FCS West Gold Sponsor:

    The Wall Street Journal


Membership Price:
Young Members Circle Price:
Branded Table (8) Price:
Non-Member Price:

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Omni San Francisco Hotel, 500 California Street at Montgomery Street Francisco