Events

We are excited to host the 21st Annual FCS Race for Kids at the luxurious Stowe Mountain Resort. This legendary event brings together each component of the FCS mission: Community, Education, Philanthropy.

COMMUNITY: Race for Kids is a family-friendly event, where guests experience unparalleled personal and professional networking with industry colleagues. Spending time together skiing or riding on Mt. Mansfield, or just meeting up throughout the resort complex, our guests have ample  opportunity to connect and build relationships. The event also offers plenty of off-slope activities, including: • Ice skating • Cross-country skiing • Snowshoeing • Sledding • Sleigh rides • Gondola rides • Fitness center • Rock climbing • Outdoor heated pool • Top-rated spa • Restaurants • Shopping. Plus you can sign up for an organized Brewery Tour, or visit the nearby Ben & Jerry's ice cream factory on your own.

EDUCATION: The Marketing Summit component of the weekend will feature panel discussions and one-on-one interviews with senior marketers from leading financial brands and agency executives. These business sessions will be held Thursday evening (9pm-10pm) and on the afternoons (3:30pm-5:30pm) of Friday and Saturday. We're delighted to announce that we have confirmed participation from Brenda Tsai, CMO, BNY Mellon, Kevin LaPierre, Executive Director, Global Head of Customer and Product Marketing, CME Group, and Andrew Most, Vice President of Marketing Communication, Columbia Threadneedle, who was celebrated as the first runner-up in the 2019 FCS Financial Marketer of the Year Award competition last month.

PHILANTHROPY: Race for Kids is our biggest charity fundraiser of the year. 100% of our net proceeds is donated to:
• Hope & Heroes Columbia University Medical Center
• Downey Side Adoption Agency
• Make-A-Wish Foundation of Vermont

ATTENDING FCS RACE FOR KIDS REQUIRES A TWO-STEP PROCESS.

1. Book your accommodations. All activities will be held at the Lodge at Spruce Peak. Note: the FCS room block is sold out, but other rooms may be available. Call the Lodge at 1-888-478-6938. Mention FCS Race for Kids 2020.

• The Resort also offers Condos/Townhomes through Stowe Vacation Rentals that are a short drive from the Lodge. For more information, call 1-888-478-6938, and mention FCS Race for Kids 2020 to receive a discount.
• Note: there are plenty of other hotel options in Stowe.

2. Complete a registration form for you and your guests. To book your participation at the event, whether coming solo, with a family or group, or as part of a company-sponsored package, you must send us a completed registration form. We will then contact you for payment via credit card, or you may request an invoice for processing by your company (if applicable).

• Please email your completed registration forms (1 form for each guest) to FCS Admin Coordinator Vanessa Sandri.

DOWNLOAD REGISTRATION FORM

PARTICIPATION PRICING
Please download our Team/Individual Pricing Schedule to review the all-in pricing options. Packages cover Thursday evening reception (6-9pm); breakfast on Friday and Saturday; Friday night dinner (7-9:30pm); Awards reception on Saturday (5:30-7pm); afterparties on Friday and Saturday nights; Fireside Forums (Thurs 9-10pm; Fri 3:30-5:30pm; Sat 3:30-5:30pm).

Important notes:

• If you sign up as Ski/Snowboard, you will receive a deeply discounted 2 day lift ticket (your choice of days). Same price if you choose to use it for only one day.
• Guests are encouraged to book their Saturday evening dinner plans well in advance.

DOWNLOAD PRICING SCHEDULE

SPONSORSHIP PACKAGES
We encourage all guests to support this event through a Sponsorship Package.  All options can be customized to cover all your guests' participation.

Important notes:

• Accommodations are not included in sponsorship packages.
   
• Kids Adventure (ski/snowboard lessons for various levels) will no longer be covered in sponsorship packages. Parents should register online through www.stowe.com (see the "DISCOVER SKI SCHOOL / Lessons" section).  Note: Online registration will be available until Wednesday 1/8, after that, reservations will need to be made by calling Stowe directly at (802) 253-3685.
  • Please register well in advance  as enrollment is limited and typically sells out.  DO NOT wait to arrive in Stowe to make your arrangements.
  • During our Thursday night Registration, you can pick up your child / children’s ski program ticket(s). You will be directed on how/where/when to drop off your child on your scheduled days. For guests who are unable to pick up your tickets at the Welcome Reception on Thursday night, you can go to the front desk at the Adventure Center on Friday 1/10, Saturday 1/11 or Sunday 1/12 (between 8:00 am – 4:30 pm). Guests can try to register at Stowe at the Adventure Center, but it is highly possible that ski school will be sold out and Stowe will be unable to accommodate you.

To discuss sponsorship package options and to customize your package, please contact FCS CEO Kevin Windorf.

DOWNLOAD SPONSORSHIP PACKAGES

Any questions about Race for Kids and be directed to Kevin Windorf or FCS Board Chair Tim Hart.

THANK YOU FOR SUPPORTING THE FCS RACE FOR KIDS.
Since 2000, with your generosity, we've been able to raise more than $2.6 million for our RFK Charities.

The last content event for the FCS in 2019 will be a unique breakfast in New York, where our exclusive programming partner Google has arranged a one-on-one conversation with Howard Grosfield, Executive Vice President & General Manager, U.S. Consumer Marketing Services, at American Express.

In addition to managing all marketing activity for Amex's Consumer Card business in the U.S., Howard leads the marketing for Amex Advance, a data-driven business that partners with companies across the advertising, travel, and service industries to deliver curated personalization services optimized for their customers. Leveraging best-in-class predictive machine learning, deep consumer insights, connectivity capabilities, and an integrated platform, Amex Advance transforms its deterministic data insights into customized solutions to solve partners’ key business challenges.

Howard will be interviewed in a fireside chat by Steve Arthur, Managing Director, Financial Services Partnerships, at Google. The conversation will the address not only the impact of technology on consumers' credit card and payment experience, but on the marketing of those services as well.

Join us for an insightful discussion of what lies ahead for the American Express brand, the credit card marketplace, and financial marketing in general.

To celebrate the 14th annual presentation of the prestigious FCS Financial Marketer of the Year award, we invite you to join us for a Gala Dinner on Thursday, November 21st at The New York Yacht Club in midtown Manhattan. This event will pay tribute to the 2019 FMY Award winner and the top two runners up.

The shortlist of finalists for the 2019 FCS Financial Marketer of the Year has been announced.  They are:

• Ally Financial, Andrea Brimmer, Chief Marketing & PR Officer
• Columbia Threadneedle Investments, Andrew Most, Vice President of Marketing Communication, Creative and Content Strategy
• TD Bank, Arianna Orpello Lewko, SVP - Brand, Channel, Community and Field Marketing Strategy

We will also present this year's FCS Jamie E. DePeau Leadership Award at the gala. (Nominations now open.)

The event will open with a cocktail reception, and there will be an after party as well.

Sponsorship packages are available; please contact FCS CEO Kevin Windorf for more information.

FCS Charlotte is excited to present a unique luncheon event, featuring a one-on-one interview with veteran financial marketer Renee Brown, who joined OptumCare (division of UnitedHealthcare) in December 2018 as its Senior Vice President of Marketing.

In addition to her storied career at TIAA, Wells Fargo and Wachovia, Renee has a historic connection to the FCS: she served as a panelist at both our inaugural San Francisco breakfast and our inaugural Charlotte lunch.

In a very informal fireside chat format with Renee, we expect to cover an array of topics, ranging from leadership and marketing to diversity and motherhood.

Join us for this compelling conversation with a social media pioneer who has blazed an impressive career as an openly gay woman at three Fortune 100 companies.

As with all FCS events, sponsorships are available. Please contact:

• FCS Charlotte President Brian Roach
• FCS Charlotte Vice President Michael O'Donnell

FCS West concludes its fall breakfast series in San Francisco entitled “Transformative Marketing 2020.” The two monthly events tackled different aspects of the rapidly changing marketing landscape, looking at Content Marketing Trend, and Generational Trends impacting financial marketing specifically. Exploring these diverse topics as we look to the coming year, we will hear from marketing, advertising, and media professionals in the finance vertical as well as other sectors speaking to creative and successful executions pushing the boundaries of current marketing capabilities.

The topic for the November breakfast in the series is "Marketing During Generational Shifts."

• Our guest speaker is Kiki Burton, Head of Growth Marketing at Credit Karma. Having spoken at Programmatic, Journey and other recent industry events, Kiki has a depth of experience in financial marketing and technology.
• In a fireside chat with Mike Henry, Financial Services Industry Director at Google, Kiki will share Credit Karma's perspective and journey on this increasingly important topic.
• Google is our exclusive programming partner for this breakfast.

Millennials used to be known simply as those pesky digital natives poking at the conventions of the generations that came before them. But now that those born roughly between 1980 and 2000 are the biggest generation in the workforce, with hefty potential retirement savings dollars in tow, how can financial industry marketers looking to capture their attention adapt their strategies to better identify, engage and help this next generation of investors?

Kiki and Mike will talk about marketing during generational shifts and the strategic role of automation, machine learning and smart data in order to drive results and reach these important consumers.

Join us for an insightful conversation about the opportunities that abound for marketers.

FCS Chicago is delighted to partner with CFA Institute for our last event of 2019, when we host a luncheon focused on an important topic for marketers: "What High-Net-Worth Investors Want from Their FAs."

High-net-worth individuals have complex wealth management needs, and they're not afraid to consider a new wealth manager when their needs are not being met. CFA Institute research uncovered some unexpected findings that are relevant for financial advisers and those who market their services.

Join us for a presentation by Bob Dannhauser, head of Global Private Wealth Management at CFA Institute, who will then moderate a panel comprising marketing executives as well as a financial adviser to high-net-worth individuals.  The discussion will focus on how and where to reach highly coveted affluent audiences as they seek out financial advice and planning.

Join us for this unique event for the Chicago audience.

Sponsorships for this event (and for 2020) are available.  Please contact FCS CEO Kevin Windorf or FCS Chicago President Rachel O'Block.

FCS New York is proud to welcome Jennifer Breithaupt, Global Consumer CMO, Citi, as the guest speaker at our monthly CMO Luncheon series on Tuesday, November 12.  This event will be held at The University Club.

Citi’s Global Consumer Bank (GCB), a global digital banking leader in credit cards, wealth management and commercial banking, serves more than 110 million clients in 19 countries. GCB has achieved solid results from its segment-driven, client-led growth strategy across the U.S., Mexico and Asia.

Join us as we welcome Jennifer Breithaupt for her debut FCS presentation, which is entitled, "The Power of Experience in Building Brand Loyalty."

Sponsorships are available for this event.  Please contact FCS CEO Kevin Windorf.

SEATING IS LIMITED. THIS EVENT WILL SELL OUT.  ACT TODAY.