Events

THIS EVENT IS SOLD OUT.

FCS Charlotte will stage its first event of 2019 on March 19th with a luncheon on "Marketing Personalization."

The event will open with a presentation by Jeff Turner, the head of RED Team at the Washington Post.  Jeff's team builds personalization tools and testing for the Post and develops white label offerings for the marketplace. He will then moderate a panel of clientside executives, who will address branding, digital, and compliance issues surrounding personalization.

The program will begin promptly at 11:45am.

At this event, we're introducing a new networking component: after the luncheon panel, we'll break for a "dessert mixer," (12:45pm) allowing all our guests to mingle with the speakers and each other over sweets and coffee.

For sponsorship opportunities, please contact FCS Charlotte VP Michael O'Donnell.

FCS San Francisco's 2nd of 7 planned breakfasts in 2019 will address "Blockchain & Crypto: How Do I Market This?"

We’ll begin with a brief explainer to help you understand: What is it? Why should I care about it? And then our panel will dive into the finer points of how to explain it to your clients (either through advertising or marketing), why it matters, and the value of it as an investment opportunity.

FCS Boston will stage a breakfast on "Winning over Women in Financial Services," featuring a research presentation and a panel discussion.

While the topic of women’s equality in both society-at-large and the workplace continues to dominate the media, many companies are still not making meaningful connections with women as consumers.  Join our panel of high ranking women in the financial sector of Boston to explore messaging, marketing and behavior in our niche world of financial communications. 

Sponsorships for this event are available.  Please contact FCS CEO Kevin Windorf.

THIS EVENT IS SOLD OUT. 

The first breakfast of 2019 for FCS NYC will focus on personalization, a topic commanding the interest and concerns of financial marketers eager to narrowcast their messages while managing privacy issues.

"Personalize or Perish" is brought to us by Idio, whose Chief Strategy Officer Kevin Li will serve as moderator for a panel discussion which will feature senior marketers finding success and ongoing challenges as they seek to incorporate personalization in their communications.

Facing increased competition and rising customer expectations, financial services leaders are investing in their digital customer experience. The standard has been set by consumer brands like Netflix and Amazon, whose responsive experiences perceive customer intent and deliver relevance in every interaction.

The discussion will open with a presentation by Forrester Research.

Join us as we kick-off a yearlong exploration of compelling topics in our monthly New York breakfast series.

FCS YMC kicks off 2019 with a first-time YMC Talks event at The New York Times, and the focus will be "The Data Debate."

2018 was a year of data hacks, breaches and scandals, but more importantly, it was the year consumers became aware that their data is collected, and perhaps distributed, more often than they might think.

According to FastCompany, there were an estimated 3,676 data breaches in the first nine months of 2018 alone, putting it on track to have the second-most number of reported breaches in a single year.

So what does this mean for marketers?

As marketers, we rely on data. The recent influx of digital channels and shifting consumer behavior have made data-driven marketing a necessity. In a year where data privacy is more of a concern than ever before, and consumers inevitably become more reluctant to give up their data, how can financial marketers collect, analyze and implement data effectively?

Join us for a fresh conversation about the role of data.

FCS San Francisco opens its 2019 breakfast series with a panel discussion on "What Does Brand Safety and Suitability Mean for Your Brand?"

With the ever-changing media landscape, how do marketers ensure their brand is aligned with appropriate and relevant content? In light of the continuing importance of automation and broad platform buying, whether programmatic or the myriad social media outlets, brands are striving to maintain their reputation and image through their marketing and communications efforts. Our panel of experts from across the media landscape will address questions like:

• How do you define brand safety and brand suitability?
• How does that influence your marketing and communications strategies?
• How does that impact your messaging and advertising?
• How does brand suitability play into determining your media mix and process for selecting partners?
• What new technologies are you most excited about? And which are you taking a pass on?

Join us for another compelling conversation with marketing leaders from our San Francisco community and enjoy a great FCS networking event.

We open 2019 in New York with a research-driven luncheon on "Millennials with Money."  Edelman, our content partner for this event, will present their new research on the topic.

As a follow-up to Edelman's deep-dive study in 2016 on this generation’s relationship with money and financial services, the new study revisits these dynamics now that Millennials are beginning to approach their 40s, starting and growing families and paying more attention to growing their wealth. This research is based on a survey of 1,000 affluent Millennials (defined here as having at least $50K in investable assets or $100K in individual or joint income) with comparison groups of non-affluent Millennials and affluent Gen Xers.

Russ Messner, who is the General Manager for the Financial Services practice at Edelman, will moderate a panel discussion with the marketing leaders of three companies with distinctive interests in wealthy Millennials.

Sponsorships are available for this event.  Contact FCS CEO Kevin Windorf.