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Webinar

Webinar: "The COVID-19 Reset: Strategy, Marketing...

New Yorkpast Event
2020
year
20
May
12:00
pm
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Event Summary:

Part 2 of the new webinar series from the Marketing IMPACT Council™ on “Strategy, Marketing, and Communications in a COVID-19 Impacted World” is set for May 20th at 12 noon ET. The topic will be "The COVID-19 Reset: Strategy, Marketing & Communications for a New World." (A recording will be made available afterwards.)

The moderated panel discussion on resetting, aligning and implementing strategy, marketing & communications in a COVID-19 impacted world will feature:

  • Arun Sinha, former Global CMO of J.P. Morgan, Zurich Financial, and MSCI; former President of Services & Solutions and CMO of Pitney Bowes; Yale School of Management Senior Faculty Fellow; currently working with Vestrata and Bounteous.
  • Rishad Tobaccowala, advisor to Publicis Groupe with whom he previously served as Chief Strategy & Growth Officer; past chairman of transformational agencies DigitasLBi and Razorfish; author of Restoring the Soul of Business: Staying Human in the Age of Data.

The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

This webinar will address:

  • The opportunity for all leaders at every level and of every function to uncover ways in which client and consumer needs have changed
  • Resetting strategy and aligning organizations around changing value propositions
  • Developing and implementing marketing & communications strategies for the landscape

"The COVID-19 Reset” webinar series is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value. The panelists will also address questions from the audience.

LEARN MORE and REGISTER HERE

Sponsors:

  • Event organizer::

    Marketing IMPACT Council
  • Event organizer::

    Communications Match
  • Supporting partner:

    Financial Communications Society
  • Supporting partner:

    CommPRO.biz
  • Supporting partner:

    Capitol Communicator

Featuring:

  • Arun SinhaGuest speaker

    Consultant; Board Director

    Vestrata; Bounteous
  • Rishad TobaccowalaGuest speaker

    Author

    Restoring the Soul of Business
  • John GrecoModerator

    Founder & Chair

    Marketing IMPACT Council
  • Simon Erskine LockeModerator

    Founder & CEO

    Communications Match

This is a free online event, but registration is required. Please go to https://bit.ly/MICcovid0520.

Webinar

Webinar: "Staying the Course: Client Behavior Amid...

New Yorkpast Event
2020
year
13
May
02:30
pm
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Event Summary:

The FCS is proud to partner with The Balance and Investopedia in bringing you a free virtual event on "Staying the Course: Client Behavior Amid Ongoing Volatility." The event will be presented live at 2:30pm ET on Wednesday, May 13.  A recording will be made available by May 18.

Our host will be Caleb Silver, Editor in Chief, Investopedia. (Caleb moderated a fireside forum panel discussion at this past January's FCS Race for Kids Marketing Summit.)

Caleb's special guest will be Adam Grealish, Director of Investing, Betterment.

Volatility related to the COVID-19 pandemic has led to increased investor anxiety over the past few months. But many investors are continuing to stay the course. In this online event, we’ll highlight key findings about investor anxiety in the current climate and offer insights into how this will shape investor behavior now and in the future.

Caleb and Adam will discuss:

  • Behavioral trends associated with current market conditions
  • Key insights into how to communicate with clients during this time
  • Best practices for alleviating client anxiety and strengthening relationships
  • Platform changes or enhancements to keep clients from straying

REGISTER FOR THIS FREE VIRTUAL EVENT

Sponsors:

  • Exclusive Programming Partner:

    The Balance
  • Exclusive Programming Partner:

    Investopedia

Featuring:

  • Adam GrealishGuest speaker

    Director of Investing

    Betterment
  • Caleb SilverHost / interviewer

    Editor in Chief

    Investopedia

This is a free online event but registration is required.

Webinar

Webinar: "The COVID-19 Reset: A Value-Based Strate...

New Yorkpast Event
2020
year
06
May
12:00
pm
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Event Summary:

The FCS is proud to be a supporting partner of a new webinar series from the Marketing IMPACT Council™ on “Strategy, Marketing, and Communications in a COVID-19 Impacted World.” The inaugural online event is set for May 6th at 12 noon ET. The topic will be "The COVID-19 Reset: A Value-Based Strategic Path Forward." (A recording will be made available afterwards.)

The moderated panel discussion on a value-based strategic approach to responding to COVID-19 will feature:

  • Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century
  • Amy C. Edmondson, Harvard Business School, author of The Fearless Organization
  • Jeffrey Henning, Chief Research Officer of Researchscape

The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

This webinar will address:

  • The need for businesses and nonprofits to reevaluate, adapt, and reposition their value propositions, and reset strategy/messaging for a new world.
  • The importance of research and engaging with all stakeholders to understand how to create the greatest value for them.
  • Why leaders need to have the courage to embrace uncertainty and unite their teams to succeed.

"The COVID-19 Reset” webinar is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value. The panelists will also address questions from the audience.

LEARN MORE and REGISTER HERE

Sponsors:

  • Event organizer:

    Marketing IMPACT Council
  • Organizer:

    Communications Match
  • Supporting partner:

    Financial Communications Society
  • Supporting partner:

    CommPRO.biz
  • Supporting partner:

    Capitol Communicator

Featuring:

  • Noel CaponPanelist

    R.C. Kopf Professor of International Marketing

    Columbia University Business School
  • Amy C. EdmondsonPanelist

    Novartis Professor of Leadership and Management

    Harvard Business School
  • Jeffrey Henning, PRCPanelist

    Chief Research Officer

    Researchscape
  • John GrecoModerator

    Founder & Chair

    Marketing IMPACT Council
  • Simon Erskine LockeModerator

    Founder & CEO

    CommunicationsMatch

This is a free online event, but registration is required. Please go to https://bit.ly/MICcovid19.

Lunch

Michelle Malcolm, Vice President, Institutional Ma...

Chicagopast Event
2020
year
12
Mar
11:30
am
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Event Summary:

FCS Chicago is excited to host an Executive Spotlight luncheon with Michelle Malcolm, VP of Institutional Marketing at E*TRADE, on Thursday, March 12 at the Union League Club of Chicago.

Michelle will sit for a fireside chat with Tara Giuliano, Head of Client and Product Marketing for Nuveen (who was a panelist at our Brand Purpose event last October), to discuss her experiences with building a marketing discipline for E*TRADE’s institutional business, a team organized to focus on key growth areas for the company – Corporate and Advisor Services with Executive Services supporting, growing, and enhancing client relationships.

Having executed the first-ever online trade by an individual investor more than 30 years ago, E*TRADE has long been at the forefront of the digital revolution. Michelle’s mandate is to translate this storied legacy to resonate with institutional clients, creating a new narrative to drive sales growth, market share, and client retention.

We expect an engaging discussion, as Michelle and Tara are industry colleagues and actually struck up their friendship through FCS Chicago.

Sponsorships are available. Contact FCS CEO Kevin Windorf.

Featuring:

  • Michelle MalcolmGuest speaker

    Vice President, Institutional Marketing

    E*TRADE
  • Tara GiulianoInterviewer

    Head of Client and Product Marketing

    Nuveen

Tickets:

Membership Price:
$100.00
Young Members Circle Price:
$95.00
Branded Table (8) Price:
$840.00
Non-Member Price:
$115.00

This event has ended

Union League Club, 65 West Jackson Boulevard, Chicago
Breakfast

SOLD OUT “Brand Purpose in Financial Marketing"

New Yorkpast Event
2020
year
10
Mar
08:00
am
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Event Summary:

THIS EVENT IS SOLD OUT.

On March 10, the FCS will present “Brand Purpose in Financial Marketing,” hosted by The New York Times, our exclusive programming partner for this exciting breakfast event. Featuring a panel discussion with senior marketers from leading financial brands, we’ll stage a highly interactive conversation about how corporations are shifting the marketing landscape by giving new meaning and focus to ‘brand purpose.’  Extending beyond corporate social responsibility, brands are re-defining their relationships with consumers – at the individual and affinity levels – and with whole communities – from geographic to virtual. 'The greater good' has become more than a catch-phrase for corporate America.

Join us to learn how this evolving strategic direction will impact branding and marketing tactics in 2020 and beyond!

Sponsors:

  • Exclusive Programming Partner:

    The New York Times

Featuring:

  • Frank Cooper IIIPanelist

    Global Chief Marketing Officer

    BlackRock
  • Cheryl GuerinPanelist

    EVP, North America Marketing and Communications

    Mastercard
  • Jennifer BreithauptPanelist

    Global Consumer CMO

    Citi
  • David RubinModerator

    Chief Marketing Officer

    The New York Times

Tickets:

Membership Price:
$75.00
Young Members Circle Price:
$65.00
Non-Member Price:
$125.00

This event has ended

The New York Times, 620 8th Ave, New York City
Social

SOLD OUT 5th Annual FCS Rangers Game Night

New Yorkpast Event
2020
year
03
Mar
06:00
pm
View More Close

Event Summary:

SOLD OUT!  ONE MONTH IN ADVANCE

Calling all sports fans for our 5th Annual New York Rangers Game Night. Join us on Tuesday, March 3rd, as the Rangers host the 2019 Stanley Cup Champion St Louis Blues. We’ll watch the game from a private open suite on the Bridges level of Madison Square Garden.

Doors open at 6:00pm for food and open bar.  Game time is 7:00pm.

Seating is strictly limited.  But there are no limits to the fun to be had at this exclusive party.  Among the highlights will be a visit to our event by a New York Rangers alumnus.

Sponsorships are available:

  • BREAKAWAY SPONSOR (Exclusive) SOLD
  • CENTER ICE SPONSOR (Exclusive) SOLD
  • POWER PLAY SPONSOR SOLD
  • FACE-OFF SPONSOR SOLD

LAST YEAR’S FCS RANGERS GAME NIGHT SOLD OUT A WEEK IN ADVANCE! So don't delay in reserving your package by contacting:

FCS CEO Kevin Windorf, or one of our Event co-chairs:

Sponsors:

  • Breakaway Sponsor:

    SmartBrief
  • Center Ice Sponsor:

    Bloomberg Media
  • Power Play Sponsor:

    Investing Media Solutions
  • Face-Off Sponsor:

    MacMillan Communications
  • Face-Off Sponsor:

    Reuters
  • Face-Off Sponsor:

    The Washington Post

THANK YOU TO OUR SPONSORS, this annual event is again SOLD OUT.

Madison Square Garden, 4 Pennsylvania Plaza, NYC
Lunch

Kari Axberg, Co-Head of Marketing, New York Life a...

New Yorkpast Event
2020
year
27
Feb
12:00
pm
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Event Summary:

For our February luncheon, FCS New York welcomes Kari Axberg, Co-Head of Marketing, New York Life, as our guest speaker at the New York Yacht Club on Thursday, February 27th.

New York Life is the third-largest life insurance company in the U.S. and the largest mutual life insurance company in the country.

Having run an amazing, heart-felt commercial during this year's Super Bowl, New York Life is telling its story of "175 years of helping people act on their love."

Kari will make her FCS debut and share with us the marketing strategy behind celebrating this major anniversary year, by spotlighting the company’s purpose in a relevant and meaningful way against today’s challenging landscape.

Join us for an insightful -- and triumphant -- conversation about this unique marketing initiative.

Sponsorships are available for this event.  Please contact FCS CEO Kevin Windorf.

Sponsors:

  • Presenting Sponsor:

    NewsCred

Featuring:

  • Kari AxbergGuest speaker

    Co-Head of Marketing

    New York Life

Tickets:

Membership Price:
$135.00
Young Members Circle Price:
$125.00
Branded Table (10) Price:
$1,750.00
Non-Member Price:
$195.00

This event has ended

The New York Yacht Club, 37 West 44th Street, NYC
Breakfast

"Financial Marketers Enter the Streaming Wars"

SAN FRANCISCOpast Event
2020
year
25
Feb
08:00
am
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Event Summary:

FCS San Francisco will stage its first breakfast event of 2020 with a very topical theme: the impact of streaming and digital on financial marketing and the continued evolutionary growth of traditional advertising.

When it comes to advertising, marketers need a multi-faceted approach to remain on the cutting edge of digitalization. Over the top (OTT) and streaming have gained traction with consumers and have emerged as an effective platform for advertisers -- with 65.3 million homes using connected TV. How are financial companies adapting to stay front-and-center with audiences?

We invite you to join leaders from financial services, streaming and digital media for a conversation about the intersection of financial services and emerging media platforms. The discussion will include: 

  • Current landscape for OTT advertising
  • Trends likely to gain momentum in 2020
  • Best practices for reaching a target audience
  • Audience Q&A

This is a sponsorable event; contact FCS CEO Kevin Windorf for details.

Special thanks to the FCS West Steering Committee behind this exciting event:

  • Alyssa Bernstein, WarnerMedia
  • Chris Bowlby, The Information
  • Claire Kurmel, Matthews Asia
  • Joanna Parmer, Demandbase
  • Shaun Shen, Investor's Business Daily

Featuring:

  • Eric WilkerPanelist

    Senior Vice President, Corporate Synergy

    WarnerMedia
  • Stephanie ChangModerator

    Global Editorial Director

    Wall Street Journal Custom Content (The Trust)
  • Alison GensheimerPanelist

    VP, Digital Marketing

    Wells Fargo

Tickets:

Membership Price:
$75.00
Young Members Circle Price:
$65.00
Branded Table (6) Price:
$480.00
Non-Member Price:
$90.00

This event has ended

Omni San Francisco Hotel, 500 California Street at Montgomery Street, San Francisco