Events

THIS EVENT IS SOLD OUT.

The FCS is proud to partner with EY to bring "Activating Clients in the Digital World" as the topic of our April breakfast. The event will open with a presentation by EY's Amy Summy, Principal, Marketing Transformation, who will then moderate a panel discussion on how to engage clients with new digital offerings, products and experiences.

Some of the points we'll explore include:

• How financial institutions are framing the digital experience for their clients.
• What critical relationships and collaborations must be forged internally for an organization to be successful.
• Where disruption is occurring withing financial marketing.
• The reevaluation of marketing practices and communication strategies to allow clients to voice their views anytime and anywhere.
• Where investments are being made to improve the customer experience (e.g., content, data, technology, channels, connected journey, customer service).
• What skills and capabilities are now needed for marketing leaders to succeed in the digital world.

Join us for a deep look into the multi-faceted changes that are helping financial institutions undergo digital transformation.

FCS New York is delighted to partner with Reuters to stage a unique breakfast presentation about a unique financial marketing case study: Bank of America's successful content campaign from the World Economic Forum 2019.

When you're a global player and the stage is Davos, Switzerland, where the world's leaders in government, industry and culture gather for a pre-eminent meeting of the minds, you have to have a game plan to seize this branding opportunity.

On April 24th, at Reuters' New York headquarters, we'll hear from John von Brachel, SVP, Content Marketing Executive, Bank of America, about their campaign to engage their audiences through a dynamic and highly effective content program -- on an enormous, global platform -- driven by key partnerships with leaders in Journalism and Social Media.

Joining John on stage will be executives from those two partners: Jessica April of Reuters and Christine Smith of Twitter.

We invite you to come learn how to scale editorial content through social media solutions to connect with your clients, build your brand, and make a statement about your place in the world.

THIS EVENT IS SOLD OUT.

FCS New York is proud to welcome Niharika Shah, Vice President, Head of Brand Marketing, Advertising and Global Insights, at Prudential Financial, as the guest speaker at our monthly CMO Luncheon series on Thursday, April 11.

A veteran presenter at FCS events, including FCS Race for Kids and the FCS Portfolio Awards, Niharika will return to our New York stage in a one-on-one conversation about Pru's latest strategies, the marketing landscape, and the ever-evolving role of financial marketers. She will be interviewed by Jack Otter, Editor-in-Chief of Dow Jones’ Wealth & Asset Management Group.

Sponsorships are available for this lunch; please contact FCS CEO Kevin Windorf.

THIS EVENT IS SOLD OUT.

The FCS makes a triumphant return to Philadelphia with a breakfast event on "Content Marketing," hosted by our sponsor, The Inquirer.

For the past few years, marketers have responded to the demand for Content Creation as a tool to increase engagement with their audiences. But ever since digital solutions opened the floodgates, consumers of content, both retail and institutional, have been drowning. How should marketers refine their output while still optimizing their tools and ensuring their message is getting seen, heard, understood and remembered?  How are marketers balancing social media content with content on their websites?  How are other channels being activated to deliver content-rich messaging?

Join us for an FCS Philly breakfast event featuring a panel discussion with senior marketers and comms professionals who will share how effectively managing their content strategy has impacted business results for their brand.

Sponsorships are available for this event.  Contact FCS CEO Kevin Windorf.

The breakfast will be held in Suite 300 at the Inquirer's offices at 801 Market Street.  Please enter the building off of 8th Street.

The FCS is excited to partner with brand consultancy BrandCap to address the importance of Brand Relatabilty over a breakfast presentation and panel discussion.

BrandCap recently completed a study among 1,000 consumers, age 18-36, analyzing how well they connect to insurgent vs. incumbent financial services brands. Relatability correlates directly to consideration and trust, and BrandCap’s study reveals that the mindset of Millennials and Gen Z is at odds with traditional financial brands and their (perceived!) business models.

We’ll open this breakfast event with a presentation of the research findings by Ryan Arshad, U.S. Managing Director for BrandCap, followed by a panel of senior marketers moderated by BrandCap's U.S. Chairman David Martin.

Join us for a new conversation about brands, consumers and insights into how financial services brands can grow with highly coveted audiences.

THIS EVENT IS SOLD OUT.

FCS Charlotte will stage its first event of 2019 on March 19th with a luncheon on "Marketing Personalization."

The event will open with a presentation by Jeff Turner, the head of RED Team at the Washington Post.  Jeff's team builds personalization tools and testing for the Post and develops white label offerings for the marketplace. He will then moderate a panel of clientside executives, who will address branding, digital, and compliance issues surrounding personalization.

The program will begin promptly at 11:45am.

At this event, we're introducing a new networking component: after the luncheon panel, we'll break for a "dessert mixer," (12:45pm) allowing all our guests to mingle with the speakers and each other over sweets and coffee.

For sponsorship opportunities, please contact FCS Charlotte VP Michael O'Donnell.

FCS San Francisco's 2nd of 7 planned breakfasts in 2019 will address "Blockchain & Crypto: How Do I Market This?"

We’ll begin with a brief explainer to help you understand: What is it? Why should I care about it? And then our panel will dive into the finer points of how to explain it to your clients (either through advertising or marketing), why it matters, and the value of it as an investment opportunity.

FCS Boston will stage a breakfast on "Winning over Women in Financial Services," featuring a research presentation and a panel discussion.

While the topic of women’s equality in both society-at-large and the workplace continues to dominate the media, many companies are still not making meaningful connections with women as consumers.  Join our panel of high ranking women in the financial sector of Boston to explore messaging, marketing and behavior in our niche world of financial communications. 

Sponsorships for this event are available.  Please contact FCS CEO Kevin Windorf.