Events

FCS San Francisco opens its 2019 breakfast series with a panel discussion on "What Does Brand Safety and Suitability Mean for Your Brand?"

With the ever-changing media landscape, how do marketers ensure their brand is aligned with appropriate and relevant content? In light of the continuing importance of automation and broad platform buying, whether programmatic or the myriad social media outlets, brands are striving to maintain their reputation and image through their marketing and communications efforts. Our panel of experts from across the media landscape will address questions like:

• How do you define brand safety and brand suitability?
• How does that influence your marketing and communications strategies?
• How does that impact your messaging and advertising?
• How does brand suitability play into determining your media mix and process for selecting partners?
• What new technologies are you most excited about? And which are you taking a pass on?

Join us for another compelling conversation with marketing leaders from our San Francisco community and enjoy a great FCS networking event.

We open 2019 in New York with a research-driven luncheon on "Millennials with Money."  Edelman, our content partner for this event, will present their new research on the topic.

As a follow-up to Edelman's deep-dive study in 2016 on this generation’s relationship with money and financial services, the new study revisits these dynamics now that Millennials are beginning to approach their 40s, starting and growing families and paying more attention to growing their wealth. This research is based on a survey of 1,000 affluent Millennials (defined here as having at least $50K in investable assets or $100K in individual or joint income) with comparison groups of non-affluent Millennials and affluent Gen Xers.

Russ Messner, who is the General Manager for the Financial Services practice at Edelman, will moderate a panel discussion with the marketing leaders of three companies with distinctive interests in wealthy Millennials.

Sponsorships are available for this event.  Contact FCS CEO Kevin Windorf.

FCS New York concludes 2018 with our final CMO luncheon of the year with guest speaker Dipti Kachru, CMO, Wealth Management and Affluent Segment, for Chase. The theme of her presentation will be "The Evolving Role of the Marketer -- My Lessons from 2018.”

With nearly 4 million clients, the Chase Wealth Management division offers comprehensive financial planning and investment management advice to individuals and families. This key business area of Chase's Consumer & Community Banking is guided by a common philosophy – to offer comprehensive and unbiased financial advice.

Sponsorships are available for this lunch; please contact FCS CEO Kevin Windorf.

To celebrate the 13th annual presentation of the prestigious FCS Financial Marketer of the Year award, we invite you to join us for a Gala Dinner on Thursday, November 29th at The New York Yacht Club in midtown Manhattan. This event will pay tribute to the 2018 FMY Award winner E*TRADE Financial; Chief Marketing Officer Lea Stendahl will be on hand to accept the Award.

We will also honor the first two runners-up:

• Matthew Quale, Chief Marketing Officer, Brighthouse Financial
• Jennifer Halloran, Head of Brand, Advertising, Community Responsibility and Client Acquisition, MassMutual

Read full 2018 FMY Press Release

We will also present the FCS Jamie E. DePeau Leadership Award at the gala.

The event will open with a cocktail reception.

For sponsorship packages are available, please contact event co-chairs Brent Buntin and Nick Bernardo or FCS CEO Kevin Windorf for more information.

FCS YMC will stage its final event of the year at Seeking Alpha with a panel discussion on "Navigating Your Career in an Ever-Evolving Industry."

The rise of FinTech, changing investor demographics and growing number of mergers and acquisitions present many opportunities for career advancements and development.

In an industry that’s ripe with change, how can young financial marketers think ahead to ensure their careers are prepared for disruption?

Join the FCS YMC at Seeking Alpha to learn from a panel of FCS Board Directors and fellow industry experts on how they navigated their careers among the challenges of industry shifts, and gain insight from these personal career success stories to learn how to grow professionally in this ever-changing financial landscape.

Cocktails and hors d’oeuvres will be served.