THIS EVENT IS SOLD OUT. FCS Central springs into its 2019 season with a highly anticipated “Financial Services Ad Agency Round Up” luncheon on Wednesday, May 15. The event brings together senior executives from media agencies who represent and specialize in financial services. The peer-to-peer roundtable discussion will feature compelling case studies and success stories, as the agency execs divulge how they look to balance just the right amount of "cutting edge" creative and strategy with the ever-present need to be compliant in our heavily regulated industry. Our speakers will share their insights on navigating the cluttered and ever-evolving landscape of marketing and communications.
Topics will include:
- Emerging Trends
- Data & Analytics
- Customization & Personalization
Sponsorships are available for this event, and for the full-year slate of FCS Central events in Chicago and Milwaukee. Please contact FCS Central President Rachel O'Block.
Kimberly Boone brings an MBA and vast experience to the Ptarmigan team having managed large scale cross-platform marketing campaigns for leading financial accounts and major brands such as JPMorgan, BlackRock, Verizon Wireless, Georgia Pacific, and Canon to name a few. Her knowledge and skillset spans across all media disciplines, consisting of integrated media planning, with a strong focus in digital, as well as research, strategy, and sponsorship development. Kimberly runs the day to day media operations for Ptarmigan media Americas, overseeing a skilled management team and all 20+ B2B financial accounts at the agency.
VP, Associate Media Director
Ryan is a strategic thinker focused on unlocking value from clients' marketing investments to drive results. He pursues excellence through a combination of expansive creative thinking paired with intellectual rigor. A self-described data nerd, he looks to analytics to inform decision making. His 14 years of experience in strategic media planning and buying spans banking, financial services, financial advisor recruitment, auto, fast-casual dining and CPG. Notable current and former clients include Edward Jones, Subaru, Fifth Third Bank, Farm Credit Mid-America, Thrivent and The Hartford. At Cramer-Krasselt, Ryan leads the day-to-day media strategy and investment for Edward Jones Investor, Edward Jones Financial Advisor Talent Acquisition, Farm Credit Mid-America and TreeHouse brands. When not at work Ryan loves dining out, collecting vinyl records, going to concerts and traveling the world with his wife.
VP / Account Director, Media
Ryanne is currently leading a team of media strategists servicing the Bank of America at the GroupeConnect (a Publicis solution) agency. Focused on digital planning and buying, she’s passionate about the evolution of digital consumer behavior, the prevalence of data signals and what it all means for advertisers. Prior to her work at GroupeConnect, Ryanne developed cross-channel media strategies for Whirlpool brands.
Go to Market Lead
Sana’s experience is centered on transforming digital marketing capabilities for clients. She is avid about guiding clients towards an effective marketing strategy and operating in a continuous optimization mindset in order to stay digitally competitive in their industries. From client strategy to public relations to media planning and buying, she truly understands integrated marketing from a paid, owned and earned perspective. Her extensive agency experience crosses a variety of verticals including Financial Services, CPG, QSR, Travel and Health. Sana is currently working within the personalization team focused on digital media at Accenture Interactive.
Partner, President, CCO
Chris is a founding principal of McGuffin Creative Group, a 15-year-old Chicago based agency. Focusing on corporate brand development, information design and technology solutions for professional services companies. He has helped clients such as Allstate, Bankers Life, Becker Professional Education, BMO Harris Bank N.A., CNO, CUNA Mutual Group, The Federal Savings Bank, GE Healthcare, and many more.
Chris believes great creative direction combines the right balance of firm guidance and free rein. In his view, the best creatives are problem solvers who respond to challenges with completely new perspectives, skewed from the normal point of view. They ask the right questions and find answers that are new to the world.
FCS Central Gold Sponsor:Investor's Business Daily
FCS Central Gold Sponsor:Wall Street Journal/Barron's Group
Event Sponsor:Investing Media Solutions
- All prices increase $15 per person on May 13.
- No refunds after May 13.