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Andrea Brimmer, Chief Marketing & PR Officer, Ally, at FCS NY Spotlight Luncheon



FCS New York is thrilled to welcome Andrea Brimmer, Chief Marketing & PR Officer, Ally, as our guest speaker on Thursday, July 21 at the New York Yacht Club. Andrea is a three-time winner of the FCS Financial Marketer of the Year -- the only executive to win the award more than once.

Andrea will be interviewed by Ellen Sheng, Executive Editor, Financial Services at The Trust. The topic of their conversation will be " The Importance of Brands to Intersect with Culture."

This event will give the FCS audience the opportunity to learn what's behind the success of Ally's marketing, communications, and social campaigns, and what Andrea has in store for the remainder of 2022.

In gratitude to Andrea, the FCS will make a $1,000 donation to the children's charity of her choice: The 22q Family Foundation.

Join us at noon for networking. We will be seated at 12:20pm for a plated luncheon followed by our program and Q&A.

All guests will be entered in a free raffle to win a gift basket from Packed with Purpose.

Additional sponsorships available. Contact FCS CEO Kevin Windorf.


Andrea BrimmerGuest speaker

Chief Marketing & PR Officer

Ally Financial

Andrea Brimmer is the chief marketing and public relations officer of Ally Financial Inc. She joined Ally in 2006, spearheading the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace. Under her direction, Ally emerged with a strong reputation as a “different” kind of financial services company, dedicated to solving customer pain points that traditional institutions ignored. Brimmer was named chief marketing officer in 2015. In 2016, she launched the company’s first unified brand campaign, “Do It Right”, highlighting Ally’s unique focus on doing the right thing for customers. The campaign not only aligned the full scope of the company’s product offerings under one mantra, it also reflected the company’s internal culture and core values. “Do It Right” became a point of pride for Ally and resulted in the highest consumer brand sentiment and awareness in company history. Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has been named three times to Forbes’ list of World’s Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News. Prior to joining Ally in 2006, Brimmer spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign. She sits on the Professional Advisory Board of the College of Communication Arts and Sciences at Michigan State University and the Board of Directors for eHealth, Effie Worldwide and the Ad Council. She earned her bachelor’s degree from Michigan State University, where she also played varsity collegiate soccer for four years.

Ellen ShengInterviewer

Executive Editor, Financial Services

The Trust

Ellen Sheng is an experienced writer, editor and content strategist focusing on financial services and fintech. She has developed content for companies such as Wells Fargo, Bank of America, Goldman Sachs, Morgan Stanley, FIS and others. She was previously a staff reporter at The Wall Street Journal and Dow Jones Newswires for a decade. She started in the New York office covering technology, then moved to Hong Kong to cover the Asian asset management industry. Ellen holds a BA in English from Pomona College. 


  • Programming Partner:

    The Wall Street Journal | Barron's Group
  • Event co-sponsor:

    FOX Business
  • Raffle sponsor:

    Packed with Purpose


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New York Yacht Club, 37 W 44th St, New York City
  • No refunds after July 19.
  • The Club has a strict dress code: NO JEANS.