The FCS welcomes the Living Group for a research presentation and panel discussion on evidence-based insight needed to develop digital and social media communications.
A global agency focused on working with banks, asset managers, wealth managers, pension providers and hedge funds, Living Group publishes annual ratings to benchmark and evaluate the digital presence and social media channels of leading financial services companies.
Kate Shaw, CEO of Living Group, will unveil the brand-new research for 4Q 2017. She'll then moderate a panel with several marketing executives who will share their insights in optimizing their brands' digital and social presence.
Head of US Marketing
Diane Frankenfield is Managing Director, Head of US Marketing for Legg Mason Global Asset Management. Prior to joining Legg Mason, Ms. Frankenfield was Senior Vice President and Head of Marketing at Oppenheimer Funds where she was responsible for developing the strategic direction and execution of all global marketing activities including brand, advertising, creative, digital, channel marketing, content development, social media, research and business analytics. Ms. Frankenfield began her career at Blue Cross Blue Shield of Massachusetts where she ascended through the ranks developing highly successful sales and marketing programs that contributed to growth in both sales and market share. She gained deeper marketing experience as Executive Director of Advertising Finance at the New York Times, Boston Globe Division and Vice President of Global eBusiness at Monster Worldwide. She has a BA in Finance from Pennsylvania State University and an MBA, Business and Industry Economics from Bentley University. Additionally, she is a Harvard University certified instructor in business negotiations.
Global Head of Brand Marketing & Communications
Kirti Naik is Russell Investments’ global head of brand marketing & communications, responsible for leading and driving the development of the firm’s brand position and serving as the principal brand architect. She is an award-winning marketer with more than 17 years of experience in traditional marketing, consumer marketing, business-to-business and digital marketing across a variety of industries, including entertainment, manufacturing, luxury apparel, consumer banking and asset management. Prior to joining the firm, she served as global head of brand & advertising at OppenheimerFunds for nearly seven years, transforming the brand and leading marketing innovation via VR, 360, biometrics technology and a unique approach to brand partnerships. In her prior four years at Citibank, she launched new innovative communication platforms and led the company’s online communications strategy. She has an MBA from Columbia Business School.
Vice President, Content Marketing
London Thomson-Thurm is Vice President, Content Marketing at PIMCO, where she designs and directs strategic marketing campaigns, and manages the firm’s social media channels. Prior to joining PIMCO, she was a business development associate at AQR Capital Management, building relationships with institutional clients and prospects. Previously, London worked in the hedge fund and private equity group at Merrill Lynch. London is a CFA charterholder and has ten years of investment experience. She holds an MBA from the Kellogg School of Management of Northwestern University and an undergraduate degree in art history from Barnard College of Columbia University.
Head of US Digital Services
Zarna Sanghvi is a Digital and Innovation professional from London living in New York City. Together with her team at Schroders she is responsible for creating digital experiences for the websites, intranet, mobile applications and emerging new technologies. Her work includes managing teams across multiple technology platforms and business channels. She graduated from City University with a Bachelor of Engineering degree. This gave her the skills in tackling cross-disciplinary challenges as well as developing capabilities in logic and problem-solving. Her natural interest in innovative technologies, process automation and platforms has led her to become a thought leader within the organisation. She recently made the 2016 Women in Fintech, Innovate Finance Powerlist. She is extremely passionate about building effective and collaborative technology teams and strongly believes in taking the human-centered design approach, which she believes fuels the creation behind the products we want to create, products that resonate with an audience.
Kate is co-Founder and CEO of Living Group, founded in 2004. She has 20 years of City financial experience covering investment banking, private client wealth management and hedge fund trading which includes eight years at UBS, latterly sales trading to hedge fund clients. Kate is responsible for Living's financial services clients and brings extensive, invaluable knowledge of the alternative investment arena. She also oversees Living's financial control and growth strategy in Europe, Asia and America.
Exclusive Programming Sponsor:Living Group