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"What Does Brand Safety and Suitability Mean for Your Brand?"



FCS San Francisco opens its 2019 breakfast series with a panel discussion on "What Does Brand Safety and Suitability Mean for Your Brand?"

With the ever-changing media landscape, how do marketers ensure their brand is aligned with appropriate and relevant content? In light of the continuing importance of automation and broad platform buying, whether programmatic or the myriad social media outlets, brands are striving to maintain their reputation and image through their marketing and communications efforts. Our panel of experts from across the media landscape will address questions like:

  • How do you define brand safety and brand suitability?
  • How does that influence your marketing and communications strategies?
  • How does that impact your messaging and advertising?
  • How does brand suitability play into determining your media mix and process for selecting partners?
  • What new technologies are you most excited about? And which are you taking a pass on?

Join us for another compelling conversation with marketing leaders from our San Francisco community and enjoy a great FCS networking event.


Chris PortellaPanelist

EVP, Client Business Partner/Co-Managing Director

UM Worldwide

Chris Portella is a media agency veteran with over 18 years of experience, including 9+ at UM San Francisco. In his current role, Chris is the EVP, Client Business Partner and Co-Managing Director of UM San Francisco. In addition to co-running the office, Chris oversees a portfolio of clients across a range of verticals including leading the Charles Schwab account. Chris also serves as a digital media discipline lead for UM San Francisco, driving innovation and strategic best practices across all clients. Originally born and raised in New York City, Chris attended Vassar College where he studied Psychology.

Andy McKinneyPanelist

Managing Director, Digital


Andy brings 20+ years of digital marketing experience, helping progressive brands like Airbnb, Samsung, and Target drive growth through digital innovation. Prior to joining Edelman Digital, Andy was global business lead for Google at R/GA. In that role, he helped Google drive mission critical initiatives such as: Google’s first ever articulation of its policy on user data, security, and privacy; launching Google’s first ever hardware portfolio, including the Pixel 1; and brand positioning, design and launch for new product introductions like Allo and Duo. Andy also stood up a series of agency embedded teams numbering over 60 people in Mt View, San Francisco and Tokyo to complement Google’s in house creative and tech teams. Through that experience, he straddled operations, culture and work between agency side and client.

Brian QuinnModerator



Brian Quinn is the President of OpenSlate, a social video analytics company.  The company’s global data platform offers insight into the nature and quality of content on YouTube and is used by every major advertising holding company.  OpenSlate is an inaugural member of the YouTube Measurement Program - which certifies that OpenSlate uses the highest quality methodology, accuracy in calculations, and clarity in metric definitions. Prior to joining OpenSlate in 2017, Quinn was Chief Revenue & Innovation Officer at Triad Retail Media and Vice President/General Manager, Global Digital Sales for The Wall Street Journal.  He held previous sales management positions at CBS MarketWatch, RealMedia and Advertising Age. Quinn was the recipient of Ad-Tech’s Industry Achievement Award in 2014. He was also the Founder and first President of 212, New York’s Interactive Ad Club.


  • FCS West Diamond Sponsor:

    Seeking Alpha
  • FCS West Platinum Sponsor:

    Bloomberg Media
  • FCS West Gold Sponsor:

  • FCS West Gold Sponsor:

    Mitre Media
  • FCS West Gold Sponsor:

  • FCS West Gold Sponsor:

  • FCS West Gold Sponsor:

    The Wall Street Journal


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February 05, 08:00AM PST
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Omni San Francisco Hotel, 500 California Street at Montgomery Street Francisco
  • All ticket prices increase $15 per person on February 4.
  • No refunds after January 31.