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06
Feb

"Branded Content: Mastering Storytelling, Distribution & Measurement"

Lunch

Summary

FCS Charlotte opens its 2018 luncheon series with a focus on Branded Content.  Our panel of experts will delve into the integrated roles of "Storytelling, Distribution, and Measurement."

Join us for a compelling opportunity to learn from senior marketers at leading financial brands during a wonderful luncheon at the sleek Foundation for the Carolinas.  The event is also a great time to network and meet your industry peers.

Sponsorships are available.

Speakers

Yogini BiswasPanelist

VP, Brand Marketing

Brighthouse Financial
Yogini Biswas serves as the Head of Brand Marketing for Brighthouse Financial, established by MetLife, Inc. in 2017.  It is a leading provider of annuity and life insurance solutions.  She is responsible for setting the brand’s vision and marketing strategy to support the company’s business goals, including communications, design, media and content. Throughout her career, Yogini has had the privilege of honing the art and science of marketing by leading iconic brands across categories.  Most recently, she was Assistant Vice President of annuity product marketing at MetLife, before spearheading the launch of the Brighthouse Financial brand. Prior to that, she held Brand Management roles in Procter & Gamble across health care and consumer products.
Jennifer BrockingtonPanelist

Senior Director, Consumer Marketing and Research

Ally Financial

Jennifer joined Ally in 2010 and is responsible for acquisition marketing strategy, including long-term strategic planning, brand strategy, prospect targeting, product positioning, channel optimization, national campaign development, media planning and program measurement.

Megan ElderPanelist

Sr. Manager, Digital Content Strategy

American Express

Megan is the Sr. Manager, Digital Content Strategy at American Express. She leads the distribution strategy for content marketing efforts across Global Commercial Services, ensuring American Express creates and reaches business decision makers with content that helps them get business done. Megan also has content marketing experience from the publisher perspective. Before joining Global Commercial Services, she was part of the corporate American Express Publishing team creating and executing on integrated marketing campaigns for travel advertisers across Travel + Leisure, Food & Wine, Departures and Executive Travel.

Annie GranatsteinModerator

Head of WP BrandStudio

The Washington Post

Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio, where she shepherds inventive multimedia programs for hundreds of major brands. In just the past two years, she has built the team out to 4x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. Her rich content background spans the gamut from content strategy and creation to copywriting and video production. She has originated stories and overseen production of multimedia programs for a wide variety of brands spanning Bank of America, JP Morgan Chase, Oppenheimer Funds, Prudential, AXA, Canon, Allstate, AT&T, Dell, Mercedes, Jaguar and Audi.

Become a sponsor

Sponsors

  • Presenting Sponsor:

    Adobe
  • Partner Sponsor:

    Business Insider
  • Partner Sponsor:

    The Washington Post
  • Raffle Sponsor:

    The Business Journals

Tickets:

Membership Price:
$ 70.00
Young Members Circle Price:
$ 65.00
Branded Table (8) Price:
$ 640.00
Non-Member Price:
$ 85.00
Become a member to get member's price.
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February 06, 12:00PM EST
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Address:

Foundation for the Carolinas, 220 N Tryon Street, Charlotte
  • No refunds after Feb. 1.