"Branded Content: Mastering Storytelling, Distribution & Measurement"
FCS Charlotte opens its 2018 luncheon series with a focus on Branded Content. Our panel of experts will delve into the integrated roles of "Storytelling, Distribution, and Measurement."
Join us for a compelling opportunity to learn from senior marketers at leading financial brands during a wonderful luncheon at the sleek Foundation for the Carolinas. The event is also a great time to network and meet your industry peers.
VP, Brand Marketing
Senior Director, Consumer Marketing and Research
Jennifer joined Ally in 2010 and is responsible for acquisition marketing strategy, including long-term strategic planning, brand strategy, prospect targeting, product positioning, channel optimization, national campaign development, media planning and program measurement.
Sr. Manager, Digital Content Strategy
Megan is the Sr. Manager, Digital Content Strategy at American Express. She leads the distribution strategy for content marketing efforts across Global Commercial Services, ensuring American Express creates and reaches business decision makers with content that helps them get business done. Megan also has content marketing experience from the publisher perspective. Before joining Global Commercial Services, she was part of the corporate American Express Publishing team creating and executing on integrated marketing campaigns for travel advertisers across Travel + Leisure, Food & Wine, Departures and Executive Travel.
Head of WP BrandStudio
Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio, where she shepherds inventive multimedia programs for hundreds of major brands. In just the past two years, she has built the team out to 4x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. Her rich content background spans the gamut from content strategy and creation to copywriting and video production. She has originated stories and overseen production of multimedia programs for a wide variety of brands spanning Bank of America, JP Morgan Chase, Oppenheimer Funds, Prudential, AXA, Canon, Allstate, AT&T, Dell, Mercedes, Jaguar and Audi.
Partner Sponsor:Business Insider
Partner Sponsor:The Washington Post
Raffle Sponsor:The Business Journals
- No refunds after Feb. 1.