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12
Sep

SOLD OUT: "Financial Marketing 2020: Digital Strategies Take the Lead"

Summit

Summary

THIS EVENT IS SOLD OUT.  The FCS is delighted to partner with Northwestern University and Brand New Media to present a special Education Summit: "Financial Marketing 2020: Digital Strategies Take the Lead."

Frank Dudley will present current insights from Brand New Media’s annual research along with distilled recommendations by which to prioritize digital marketing investment for 2020.  Key KPIs and a measurement framework will also be presented as well as the necessary components for creating an integrated, dynamic digital strategy for future growth.

The presentation will be followed by a moderated panel of digital strategists from top financial services firms, who will share how they’re harnessing the power of data and technology to drive more dynamic customer experiences.  Successes, learnings and future plans will be discussed in this interactive session.

Speakers

Frank DudleyKeynote Presenter

President

Brand New Media

Frank Dudley is President of Brand New Media and a Professor at Northwestern University in Chicago.

Vijay Viswanathan, PhDKeynote Presenter

Lead Analyst

Brand New Media

Vijay Viswanathan, PhD, is Lead Analyst for Brand New Media and a Professor at Northwestern University in Chicago.

Terence FreemanPanelist

Director, Digital Client Experience

Edward Jones

Terence Freeman is Director, Digital Client Experience at Edward Jones, which he joined in 2015.

Matt PerryPanelist

Head of Digital Marketing

BMO Global Asset Management

Matt Perry is Head of Digital Marketing at BMO Global Asset Management US, which he joined in 2010.

Jack ThurstonPanelist

Chief Marketing Officer

Livingstone Partners

Jack Thurston is Chief Marketing Officer, Livingstone Partners, which he joined in 2017.

Sponsors

  • Presenting Sponsor:

    Brand New Media
  • Host sponsor:

    Northwestern University

Tickets:

Membership Price:
$100.00
Young Members Circle Price:
$75.00
Non-Member Price:
$125.00
Become a member to get member's price.
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September 12, 08:30AM EDT
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Address:

Northwestern University, 303 E Wacker Drive, Chicago
  • All prices increase $25 per person on September 10.
  • No refunds after September 10.