SOLD OUT: "Financial Marketing 2020: Digital Strategies Take the Lead"
THIS EVENT IS SOLD OUT. The FCS is delighted to partner with Northwestern University and Brand New Media to present a special Education Summit: "Financial Marketing 2020: Digital Strategies Take the Lead."
Frank Dudley will present current insights from Brand New Media’s annual research along with distilled recommendations by which to prioritize digital marketing investment for 2020. Key KPIs and a measurement framework will also be presented as well as the necessary components for creating an integrated, dynamic digital strategy for future growth.
The presentation will be followed by a moderated panel of digital strategists from top financial services firms, who will share how they’re harnessing the power of data and technology to drive more dynamic customer experiences. Successes, learnings and future plans will be discussed in this interactive session.
Frank Dudley is President of Brand New Media and a Professor at Northwestern University in Chicago.
Vijay Viswanathan, PhD, is Lead Analyst for Brand New Media and a Professor at Northwestern University in Chicago.
Director, Digital Client Experience
Terence Freeman is Director, Digital Client Experience at Edward Jones, which he joined in 2015.
Head of Digital Marketing
Matt Perry is Head of Digital Marketing at BMO Global Asset Management US, which he joined in 2010.
Chief Marketing Officer
Jack Thurston is Chief Marketing Officer, Livingstone Partners, which he joined in 2017.
Presenting Sponsor:Brand New Media
Host sponsor:Northwestern University
- All prices increase $25 per person on September 10.
- No refunds after September 10.