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23
Oct

"Brand Purpose in Financial Marketing"

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Summary

"Brand Purpose in Financial Marketing" will be the topic when FCS Chicago partners with McGuffin Creative Group to stage an after-work 'cocktails with content' reception at the agency's offices.

Join us for a panel discussion with senior financial marketers talking about how their brands are repositioning their corporate messaging to focus on more than just ‘making a profit’ or ‘driving shareholder value.’ We'll dive into new, more relevant, more meaningful strategies for how financial brands are finding success in engaging with their clients and communities.

Chris Sculles, president and chief creative officer for McGuffin, will moderate the panel.

The program will be promptly at 6:00pm. Drinks and light refreshments will be served throughout the event. 

For sponsorship opportunities, please contact FCS CEO Kevin Windorf.

Speakers

Tara GiulianoPanelist

Head of Client and Product Marketing

Nuveen

Tara oversees client and product marketing for Nuveen. She is instrumental in effectively bringing Nuveen’s collective investment capabilities to our clients. Tara oversees a team that develops and executes on go-to-market plans aimed at acquiring, retaining and expanding client relationships while producing compelling investment stories that differentiate Nuveen from our competitors and address specific client needs. Prior to joining the firm in 2018, Tara held senior roles at UBS Asset Management as institutional global head of marketing and head of marketing for the Americas. She was also the CMO at Sikich, a professional services firm. She was also the director of asset management marketing at Morningstar and has held marketing roles at Allianz Global Corporate & Specialty and Nationwide. Tara graduated with a B.S., cum laude, with honors and with distinction, in Business Administration from The Ohio State University and a master’s in Communications from DePaul University. She is on the Ambassador Board for Dymynd Angels, a female focused angel investment initiative. Tara also works with Access Living, a non-profit assisting the disabilities community and Night Ministry, an outreach program helping to feed Chicago’s homeless.

Lisa LeiterPanelist

Senior Vice President, Financial Communications

Edelman

Lisa Leiter is a senior vice president in the financial communications group, advising clients on media strategy, thought leadership and executive transitions. She is an award-winning content creator with more than two decades of experience as a broadcaster, print reporter and media strategist. She was most recently the Chief Content Officer for the Executives’ Club of Chicago, in charge of programming. Lisa is a former anchor/reporter for Crain's Chicago Business, where she launched Chicago Business Today and produced the Entrepreneurs in Action video series. Prior to that, Lisa was a correspondent for Bloomberg Television, reporting from the Chicago Board of Trade. Lisa also was a correspondent for CNN Financial News, a senior producer for Moneyline and a staff writer for The Miami Herald. Lisa graduated magna cum laude from George Washington University. 

Maria Ferrante-SchepisPanelist

President

Maddock Douglas

After more than 25 years as an executive in insurance and financial services, Maria’s charge is to focus on businesses’ most important opportunities for innovation, recognizing the significant public and government demand for change. Her mission is to enable like-minded professionals to proactively shape their own change before being disrupted. Maria identifies, examines and provides an innovation roadmap to take advantage of opportunities in key areas — topics that are appropriate for executives and business professionals in any industry. Maria co-authored the book, “Flirting with the Uninterested: Innovating in a ‘Sold, Not Bought’ Category.” She is a frequent industry speaker and columnist for ThinkAdvisor and was named one of the 20 most creative people in insurance by National Underwriter.

Chris ScullesModerator

Partner, President, CCO

McGuffin Creative Group

Chris is a founding principal of McGuffin Creative Group, a 15-year-old Chicago based agency. Focusing on corporate brand development, information design and technology solutions for professional services companies. He has helped clients such as Allstate, Bankers Life, Becker Professional Education, BMO Harris Bank N.A., CNO, CUNA Mutual Group, The Federal Savings Bank, GE Healthcare, and many more. Chris believes great creative direction combines the right balance of firm guidance and free rein. In his view, the best creatives are problem solvers who respond to challenges with completely new perspectives, skewed from the normal point of view. They ask the right questions and find answers that are new to the world.

Sponsors

  • Host Sponsor:

    McGuffin Creative Group
  • FCS Central Gold Sponsor:

    Investor's Business Daily
  • FCS Central Gold Sponsor:

    Wall Street Journal/Barron's Group

Tickets:

Membership Price:
$50.00
Young Members Circle Price:
$40.00
Non-Member Price:
$75.00
Become a member to get member's price.
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Until the Event

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Start
October 23, 05:00PM CDT
End
October 23, 08:00PM CDT

Address:

McGuffin Creative Group, 566 W Adams Street, Chicago
  • All prices increase $15 per person on October 21.
  • No refunds after October 21.