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CMO Spotlight: Brighthouse Financial's Matthew Quale, at FCS Chicago luncheon



FCS Chicago welcomes Brighthouse Financial's CMO Matthew Quale as our spotlight guest speaker at our luncheon on May 1.  Matt will discuss the marketing strategy behind the launch of Brighthouse as it spun out of MetLife last year.

Prior to the spin-off of Brighthouse, a Fortune 300 financial services company, Matt was head of U.S. Retail Marketing for MetLife, where he had established a new marketing group from scratch.  His team supported annuity, life insurance and disability products, as well as marketing initiatives for MetLife’s Premier Client Group customers.

Matt is a dynamic leader who has transformed multiple organizations, created high performing teams, and delivered profitable revenues. As a strategy consultant, Matt excels at identifying sales and marketing opportunities that lead to high growth businesses and incremental revenues.

Matt’s very successful career has included senior management positions at leading companies including American Express, where he helped to grow their merchant services division and drive online transaction volume. At McKinsey & Company, Matt helped various clients from sectors including consumer packaged goods, retail, food manufacturing, and food services, meet their marketing goals. Matt also worked at ConAgra Foods, Coca-Cola, and General Mills, where he helped lead the marketing for iconic brands including Cheerios, Kix, and Chef Boyardee.

We are delighted to welcome Matt to the FCS Chicago stage; last year he addressed FCS audiences in New York and his hometown of Charlotte.

Sponsorships are available for this event (and for the remainder of 2018 calendar of FCS Chicago events).


Matthew QualeGuest speaker

Chief Marketing Officer

Brighthouse Financial

Matthew Quale is the chief marketing officer at Brighthouse Financial, an operating segment of MetLife, Inc. Brighthouse Financial was established by MetLife in 2016 and is a leading provider of annuity and life insurance solutions in the U.S. In this role. Matt is responsible for the company’s marketing and branding strategy, partnering closely with the sales organization to drive business development opportunities and grow Brighthouse Financial’s market share. Prior to his current role, Matt was vice president of retail marketing at MetLife where he was responsible for the company’s marketing of individual annuity, life and disability businesses. He was appointed to this position in October 2013. Before joining MetLife, Matt served as the vice president of strategy and enablement at American Express. Earlier, Matt was director of strategy at WebMD, an engagement manager at McKinsey & Company and held marketing roles at ConAgra Foods, The Coca-Cola Company and General Mills. Matt graduated from Princeton University with a bachelor’s degree in history, and from the University of California, Los Angeles, Anderson School of Management with a master’s degree in business administration.

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  • Partner Sponsor:

    McGuffin Creative Group Inc.
  • Partner Sponsor:

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May 01, 11:30AM CDT
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Union League Club, 65 West Jackson Boulevard, Chicago
  • All ticket prices increase $15 per person on April 27.
  • No refunds after April 25.