The FCS New York is proud to partner with SiriusDecisions as our exclusive programming sponsor on the staging of our August breakfast on "Financial Marketing Challenges & Priorities for 2019."
The event will open with a presentation of the brand-new results of SiriusDecisions’ annual CMO survey.
Then we'll turn to our panel of senior marketers for their insights on the approach they'll be taking following Labor Day as they undertake planning for 2019. What are their priorities? What are the challenges they'll face? How can existing and new resource partners help them acheive success?
We'll talk about their growth strategies as well as those areas that need improvement. Topics might range from the media mix to talent and headcount. We'll hone in on challenges around client engagement... from the difficulty in gathering and interpreting accurate data to the development and distribution of relevant brand content.
Ultimately, we'll ask about how they believe their marketing investments can be optimized.
Join us for a provocative and informative breakfast presentation and discussion.
Practice Leader - Financial Services
Bob McKinnon is the Practice Leader, Financial Services Marketing Strategy, at SiriusDecisions, which he joined in 2015.
Exclusive Programming Partner:SiriusDecisions
- The Penn Club has a business casual dress code. NO JEANS.
- All ticket prices increase $15 per person on August 20.
- No refunds after August 17.