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20
May

Webinar: "The COVID-19 Reset: Strategy, Marketing & Communications for a New World"

Webinar

Summary

Part 2 of the new webinar series from the Marketing IMPACT Council™ on “Strategy, Marketing, and Communications in a COVID-19 Impacted World” is set for May 20th at 12 noon ET. The topic will be "The COVID-19 Reset: Strategy, Marketing & Communications for a New World." (A recording will be made available afterwards.)

The moderated panel discussion on resetting, aligning and implementing strategy, marketing & communications in a COVID-19 impacted world will feature:

  • Arun Sinha, former Global CMO of J.P. Morgan, Zurich Financial, and MSCI; former President of Services & Solutions and CMO of Pitney Bowes; Yale School of Management Senior Faculty Fellow; currently working with Vestrata and Bounteous.
  • Rishad Tobaccowala, advisor to Publicis Groupe with whom he previously served as Chief Strategy & Growth Officer; past chairman of transformational agencies DigitasLBi and Razorfish; author of Restoring the Soul of Business: Staying Human in the Age of Data.

The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

This webinar will address:

  • The opportunity for all leaders at every level and of every function to uncover ways in which client and consumer needs have changed
  • Resetting strategy and aligning organizations around changing value propositions
  • Developing and implementing marketing & communications strategies for the landscape

"The COVID-19 Reset” webinar series is an opportunity for leaders and their teams (internal and external) to engage at all levels to directly connect strategy, marketing and communications, and maximize value. The panelists will also address questions from the audience.

LEARN MORE and REGISTER HERE

Speakers

Arun SinhaGuest speaker

Consultant; Board Director

Vestrata; Bounteous

Transformational Global Chief Marketing Officer who specializes in building revenue, brand, image and reputation among customers, employees, media, Wall Street and regulators. Record of growing brands to top 100 Global Brands. Expertise in providing growth through global change management, data analytics and digital marketing, and growing customer experience to become market leader in a category. Successfully launched more than 28 new brands & sub-brands, and consolidated hundreds of brands to create effective portfolio management. Unique combination of expertise from consumer goods, financial services, fintech, technology and academia (Yale Sr. Faculty Fellow). Creative, strategic, entrepreneurial, team builder, media commentator & author of highly acclaimed business strategy books, including Sweet Spot: How to Maximize Marketing for Business Growth, and more than 500 bylined articles in various newspapers and magazines. Awarded “Chief Marketing Officer of the Year” and “Marketer of the Year”. Was Global CMO at MSCI, J.P. Morgan, Zurich Financial (+CCO), and President of Services & Solutions & CMO-Pitney Bowes. Also previously, a Board Member of Guthy|Renker; Board Member and Executive Committee Member of the Direct Marketing Association; Director, Premium brands and Business Development of Altria; and Senior Account Executive at Young & Rubicam. Also currently, Advisor Marketing & Client Experience to Vestrata and Board Member of Bounteous.

Rishad TobaccowalaGuest speaker

Author

Restoring the Soul of Business

Rishad Tobaccowala is an author, speaker and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. Rishad’s book “Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by Harper Collins in January 2020 and focusses on helping people think, feel and see differently about how to grow their companies, their teams and themselves in transformative times. Rishad speaks on change, future trends and transforming work forces to a range of industries from technology (Google, Facebook, Twitter, Reddit), to media ( NY Times, Conde Nast), to blue chip firms (Walmart, Procter and Gamble, H&R Block) to Industry Associations (Blue Cross Blue Shield, US Olympic Swimming, Radio Advertising Bureau).
Rishad’s advisory clients include global firms such as Publicis Groupe, private equity and venture capital such as Growth Catalyst Partners and technology platforms such as Crisp Thinking. Rishad spent nearly four decades at Publicis Groupe an 80,000-employee firm comprising companies like Epsilon, Sapient, Digitas, Leo Burnett, Saatchi and Saatchi, Starcom and Zenith dedicated to delivering marketing and business transformation. Before Rishad stopped being a full-time employee with Publicis Groupe in 2019 he served as its Chief Strategy and Growth Officer and served on its Management Committee. Rishad has also been the Chairman of DigitasLBi and Razorfish, two of the largest marketing transformation agencies in the world with over 11000 employees.
Over his 38-year career Tobaccowala has worked across almost every area of marketing and strategy including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 25 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing.  Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.
Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation. Rishad is also is chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India. Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago with which he remains closely involved.

John GrecoModerator

Founder & Chair

Marketing IMPACT Council

John Greco is an award-winning CEO and recognized thought leader in all aspects of value creation for both for-profits and nonprofits. He is Cofounder, Chairman and CEO of Greco Enterprises, LLC, which includes Greco Associates (GA) and the Marketing IMPACT Council™ (Council). Through GA, John serves as Senior Executive Advisor to and chairs the advisory board of CommunicationsMatch™, which provides powerful agency search, consulting and engagement tools and resources that help companies find communicators that match specific needs, save time, and improve agency search outcomes. He is also a member of the advisory board of WeCare4™, a new community of caregivers initially focused on caregivers of the aging with plans to evolve to other caregiver segments. Read John’s full bio at: https://mktgimpactcouncil.com/johngreco.

Simon Erskine LockeModerator

Founder & CEO

Communications Match

The founder & CEO of CommunicationsMatch™, Townhub and PR agencies, Simon Erskine Locke is a Hero Club member, Marketing IMPACT Council™ partner, & former head of communications functions at Morgan Stanley, Deutsche Bank & Prudential Financial. CommunicationsMatch™’s search & online RFP tools are used by companies, startups and C-SUITE Network™ members to find, shortlist and engage PR, digital and marketing agencies, consultants and freelancers with industry and communications expertise that match needs. Locke has written more than than 100 articles on communications and marketing topics and is the author of research reports and guides on the agency search process. He has established partnerships with diverse industry associations to support diversity and inclusion.  He played a key role in the development of Morgan Stanley’s global Intranet platform, developed a global intranet platform for Deutsche Bank. He launched his first technology-based startup in 2000, and developed and launched Townhub, a town-resident communications platform in 2016. He is an executive committee member of the Foreign Press Association and a former board member of the American Scottish Foundation.  In Japan, he co-founded “FIT For Charity” – an annual financial industry charity run that has to date raised more than $8 million for under-served charitable organizations. He has lived in seven countries speaks French and basic Japanese.

Sponsors

  • Event organizer::

    Marketing IMPACT Council
  • Event organizer::

    Communications Match
  • Supporting partner:

    Financial Communications Society
  • Supporting partner:

    CommPRO.biz
  • Supporting partner:

    Capitol Communicator

Tickets:

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This is a free online event, but registration is required. Please go to https://bit.ly/MICcovid0520.

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