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24
Jun

Webinar: "The COVID-19 Reset: Behavioral Change – A Growth Opportunity"

Webinar

Summary

Part 3 of the webinar series from the Marketing IMPACT Council™ on “Strategy, Marketing, and Communications in a COVID-19 Impacted World” is set for Wednesday, June 24 at 12 noon ET. The topic will be "The COVID-19 Reset: Behavioral Change – A Growth Opportunity." (A recording will be made available afterwards.)

Join international speaker, renowned marketing expert, and professor of marketing, Michael RSolomon; Leslie Zane, President and Founder of Triggers® Growth Strategy; and Stephan Wiedner, CEO and Co-Founder of Noomii, for a discussion of the behavioral changes associated with a COVID-19-impacted world and how many of those changes present a growth opportunity.

Solomon, author of books including, Consumer Behavior: Buying, Having, and Being, combines cutting-edge academic theory with actionable real-world strategies. Zane’s expertise is in helping blue chip companies accelerate growth through behavioral insights. Wiedner’s Noomii supports corporations with data-driven coaching and he brings expertise in leveraging the concept of psychological safety to drive innovation.

The webinar will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™. 

This webinar will provide perspective and practical insights for business leaders, marketers, and communicators into:  

  • Drivers of consumer purchasing decisions and how these have changed through the pandemic
  • Opportunities to create new value for brands by resetting strategy and messaging to position them to grow during the pandemic 
  • How companies and the agencies serving them can drive collaboration and innovation required to realize these opportunities

This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities as well as those of our supporting partners –CommPRO.biz, the Financial Communications Society, and Capitol Communicator.

Our panelists will also address questions from the audience.

LEARN MORE and REGISTER HERE

Read the takeaways or watch a replay of the first webinar in the series: “The COVID-19 Reset: A Strategic Value-Based Path Forward” or the second webinar in the series: “The COVID-19 Reset: Strategy, Marketing & Communications” here.

Speakers

Michael SolomonGuest speaker

Author / Professor

"Consumer Behavior: Buying, Having, and Being"

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael’s mantra:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.  He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing. 
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.  His articles, published in journal including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing and Journal of Business Research, have been cited over 30,000 times. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.  An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Leslie ZaneGuest speaker

President and Founder

Triggers® Growth Strategy

Nicknamed “Miss Question” by her business school classmates, Leslie Zane’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. Working in brand management for blue chip companies, Zane found success to be remarkably “hit or miss.” So she struck out on her own and founded Triggers® to help companies create consistent success. Over the past 25 years, the company has developed a proven track record in significantly accelerating revenue growth through its unique expertise in changing instinctive brand purchase. Leslie has been published in Harvard Business Review, [email protected], MIT Sloan Review, Forbes, Ad Age, Baron’s, Mediapost, CMO.com, she’s a TEDx speaker and countless more. She received her BA from Yale University and her MBA from Harvard Business School.

Stephan WiednerGuest speaker

CEO

Noomii.com

Stephan Wiedner is the CEO of Noomii.com, the world’s largest network of coaches whose purpose is to unleash the collective potential of people to solve the world’s biggest challenges. Noomii partners with forward-thinking, global organizations to design and deliver customized, scalable, and data-driven coaching initiatives. In 2019, Noomii.com partnered with The Fearless Organization to certify the first global cohort of leadership coaches on the Psychological Safety Scan, as developed by Harvard Professor, Amy C. Edmondson. In addition to leading Noomii, Stephan is the cofounder of Theravue, an online deliberate practice system to help front-line workers strengthen interpersonal effectiveness. Stephan has been a certified coach for nearly 20 years and has numerous accreditations including Marshall Goldsmith’s Stakeholder Centered Coaching. Stephan is married with two children and enjoys spending quality time in the outdoors, hiking, biking, camping, and reading.

John GrecoModerator

Founder & Chair

Marketing IMPACT Council

John Greco is an award-winning CEO and recognized thought leader in all aspects of value creation for both for-profits and nonprofits. He is Cofounder, Chairman and CEO of Greco Enterprises, LLC, which includes Greco Associates (GA) and the Marketing IMPACT Council™ (Council). Through GA, John serves as Senior Executive Advisor to and chairs the advisory board of CommunicationsMatch™, which provides powerful agency search, consulting and engagement tools and resources that help companies find communicators that match specific needs, save time, and improve agency search outcomes. He is also a member of the advisory board of WeCare4™, a new community of caregivers initially focused on caregivers of the aging with plans to evolve to other caregiver segments. Read John’s full bio at: https://mktgimpactcouncil.com/johngreco.

Simon Erskine LockeModerator

Founder & CEO

CommunicationsMatch

The founder & CEO of CommunicationsMatch™, Townhub and PR agencies, Simon Erskine Locke is a Hero Club member, Marketing IMPACT Council™ partner, & former head of communications functions at Morgan Stanley, Deutsche Bank & Prudential Financial. CommunicationsMatch™’s search & online RFP tools are used by companies, startups and C-SUITE Network™ members to find, shortlist and engage PR, digital and marketing agencies, consultants and freelancers with industry and communications expertise that match needs. Locke has written more than than 100 articles on communications and marketing topics and is the author of research reports and guides on the agency search process. He has established partnerships with diverse industry associations to support diversity and inclusion.  He played a key role in the development of Morgan Stanley’s global Intranet platform, developed a global intranet platform for Deutsche Bank. He launched his first technology-based startup in 2000, and developed and launched Townhub, a town-resident communications platform in 2016. He is an executive committee member of the Foreign Press Association and a former board member of the American Scottish Foundation.  In Japan, he co-founded “FIT For Charity” – an annual financial industry charity run that has to date raised more than $8 million for under-served charitable organizations. He has lived in seven countries speaks French and basic Japanese.

Sponsors

  • Event organizer:

    Marketing IMPACT Council
  • Event organizer:

    Communications Match
  • Supporting partner:

    Financial Communications Society
  • Supporting partner:

    CommPRO.biz
  • Supporting partner:

    Capitol Communicator

Tickets:

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This is a free online event, but registration is required. Please go to https://bit.ly/MICcovid0624.

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