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"Measuring & Evaluating Content Marketing Campaigns"



FCS San Francisco continues its breakfast series, focused on Content Marketing.  In November, our panel will discuss Measurement and Evaluation.  We see that in 2017, data has become key to the success of Content Marketing efforts, but what data matters?

Join us in a conversation with content marketing experts from Wells Fargo, Knotch and Resolution Media to discuss how actionable insights gleaned from data help content marketers achieve their goals and improve the customer experience.  We will discuss ways to better understand data and let it change the way we plan, create, execute and optimize content marketing campaigns.  Learn how several companies are using data as a way to measure the success of content marketing programs.


Thierry CornetPanelist

VP, Integrated Marketing - Media & Paid Social SME

Wells Fargo

Thierry Cornet is a Media expert, with blue chip account experience in industries ranging from Ecommerce and Tech to Finance.  In his current role as VP, Integrated Marketing Channel Planning at Wells Fargo, Cornet leads the Paid Social Media team, and helps bring various branding campaigns to life through their Media expression.  Outside of work, Cornet enjoys family time, and can also be found learning new skills (golf, guitar, and home improvement) as well as perfecting old ones (gaming).

Lara VandenbergPanelist

VP of Communications


Lara Vandenberg is the Vice President of Communications at Knotch, the leading, independent provider of real-time intelligence for marketers. At the helm of Knotch’s communications team, Lara creates and enforces the company’s branding, voice and strategy as it seeks to change the way global brands engage and understand their audiences. In 2016, Lara launched the Transparency Standard, an initiative focused on empowering marketers to demand full transparency when it comes to their advertising investment. Prior to Knotch, Lara worked at leading Public Relations and Marketing agencies and has been named to B&T 30U30 List. Born and raised in Sydney, Lara attended The University of New South Wales where she studied Media and Communications.

Ann MarinovichModerator

SVP, Content Partnerships & Strategy


Ann Marinovich is the Senior Vice President, Content Partnerships & Strategy of Forbes Media. She is responsible for leading the company’s award-winning content marketing platform, BrandVoice. Marinovich joined Forbes in 2003.  Since then she has worked in their San Francisco, New York, Los Angeles and Chicago offices in a variety of sales and strategy positions.  Most recently she was the Senior Vice President of Ad Products, where she oversaw digital and print advertising product development and sales strategy. In 2016, Marinovich was recognized by Mobile Marketer as a “Woman to Watch” and Folio as one of the “Top Women in Media.” She is also co-chair of the IAB’s Committee for Social, Native and Content. Marinovich currently lives in San Francisco.  She is a graduate of the University of California, Berkeley.

Darrell JursaPanelist

Managing Director, SVP, Commerce & Content

Resolution Media (Omnicom Media Group)

Darrell is responsible for the commerce and content solutions offering across Omnicom Media Group. This includes design, and deployment of people, process, technologies which expand services in areas of high growth potential. He’s spent three decades on the client and agency side of the desk helping create new and reinvigorating existing image-driven brands at Foote, Cone & Belding, The Coca-Cola Company, The Interpublic Group of Companies and the Goose Island Beer Company. He joined Omnicom in 2011, having built data-driven marketing teams that exercised the pragmatic use of intelligence, behavioral instinct, sales-driven accountability and a respect for marketing disciplines prior to this platform-driven marketplace. He has a breadth of experience innovating across traditional and digital communications as well as classic CPG training, planning and the commercialization of his own liquor brands, which are very tasty, but haven’t allowed him to give up marketing…yet.


  • FCS West Premier Sponsor:

    Seeking Alpha
  • SF Annual Sponsor:

    Bloomberg Media
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Omni Hotel, 500 California St., San Francisco
  • All ticket prices increase $15 per person on Nov. 7..
  • No refunds after Nov. 6.