SOLD OUT: "Personalization & Customer Experience in the Age of Digital Marketing"
THIS EVENT IS SOLD OUT.
CME Group will host the first "Cocktails with Content" of 2018 for FCS New York on March 22nd at their Financial District offices, located in Battery Park City with extraordinary views.
The panel discussion will focus on the evolution of financial marketing -- everything that is being revolutionized by technology. We'll cover Personalization and Customer-Centricity in the age of Content Marketing, account-based marketing (ABM) and the limitless impact of the Digital Experience.
Executive Director and Global Head of Marketing
Kevin Comer is the Executive Director and Global Head of Marketing at CME Group. He is responsible for long-term planning, execution and measurement of global customer-focused marketing campaigns across CME Group’s products, services and technologies. Previously, Comer most recently served as Executive Director of Product and Customer Marketing at CME Group. Prior to that, he has held multiple roles of increasing responsibility in CME Group product and customer marketing since 2006. Before joining CME Group, he was a Senior Account Executive at Magnani Continuum Marketing. Comer holds a bachelor’s degree in marketing and business logistics from John Carroll University. He holds an MBA in marketing management from DePaul University’s Charles H. Kellstadt Graduate School of Business.
Premium Product Launch Marketing
Rebecca Slegers manages Premium Card Launch Marketing at American Express, Global Commercial Services. In this role, she champions the development and execution of transformational marketing strategies to drive short and long term growth of top product priorities. Previous to this role, Rebecca was focused on driving digital innovation and deepening customer engagement through the development of new mobile products and strategies. She has a passion for leveraging capabilities that create new and impactful experiences for the customer that solve pain points and drive revenue. Rebecca graduated with degrees in Marketing and Finance from Lehigh University and is originally from Scottsdale, AZ. She currently lives in Jersey City and outside of work you can find her training for an upcoming Triathlon or finding a new DIY project.
Digital and Customer Analytics
Michael Blumberg leads digital analytics at Prudential. In this role he and his team support all of Prudential’s business units with strategic guidance & prioritization (what does success look like and how will I quantify it?), analytics implementation (what data do I need and where will I get it from) analysis (self-serve and deeper dives) and optimization (how can I make it better?). Previously, Michael worked at Rosetta, now part of Sapient Razorfish, where he helped multiple Fortune 500 brands such as Samsung, Johnson & Johnson and CA Technologies develop customer insights that helped them improve their business outcomes. Prior to that, Michael worked at NYC & Company as a digital jack of all trades, including analytics, ad sales, ad ops, ecommerce and CRM. When he’s not working, Michael graduated NYU and lives in Williamsburg Brooklyn where he is a Division Coordinator for the Greenpoint Williamsburg Youth Soccer League, a proud father of two kids and a dog, and a struggling amateur chef and ping pong player.
Global Head of Digital Marketing
Alexander Ngo is the head of global digital marketing for BNY Mellon investment services. He leads an international team responsible for digital channels, lead generation, SEO/SEM, marketing automation, paid media, user experience and marketing analytics. His team plays a critical part in improving the prospect and client experience to enable growth in an ever-evolving digitally connected economy. Since 2014, Alex has been with BNY Mellon. He previously he held the position of VP of global digital marketing at Pershing, a BNY Mellon company. Alex has over 15 years’ of experience working for digital advertising agencies building successful & award winning digital platforms for fortune 500 companies including Chase, Fidelity, Lincoln Financial, Barclays, Crate and Barrel, Estee Lauder & Kraft. He holds a Bachelor’s degree from Dickinson College.
VP, Innovation and Product Management
Marisa Kopec is Vice President of Innovation and Product Management at SiriusDecisions. She is member of SiriusDecisions' Executive Leadership Team and also serves as a Research Fellow. Before joining SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. She was responsible for the launch of new products into the direct sales channel, including sales communication, training and engagement, as well as external product promotion and client communications. Prior to this role, Marisa was vice president of global corporate marketing, where her accomplishments included launching a new brand strategy and architecting the development of the company’s first customer-centric data warehouse. She also instituted Gartner’s first data privacy policies and processes, and held the title of chief privacy officer. Marisa’s Gartner tenure also included serving as vice president of marketing communications, responsible for interactive marketing strategy and corporate marketing communications, planning and execution. Prior to that, she directed Web design and operations, assuming end-to-end responsibility for the architecture of gartner.com. Before Gartner, Marisa spent six years as the global marketing director at Marine Management Systems, a small software company. She began her career at Modem Media, creating online promotional strategies for clients including Ford Motor Co., Godiva, JCPenney and Sears. Marisa received an MBA in marketing from the University of Connecticut and a BA from the College of the Holy Cross.
Exclusive Programming Partner:CME Group