The FCS is proud to partner with The New York Times to stage an exciting conversation on "Marketing Transformative Fintech." This is our first virtual event to explore how new financial brands are disrupting financial services and how traditional leaders are rapidly evolving in response and with their own proactive strategies.
Technology has long been the disruptive, transformative key to progress in our industry. But now, with the power to invest, bank, borrow and pay our friends all in the palm of our hand, how must financial marketing evolve? How do marketers rise to the challenge of greater consumer engagement while still navigating the traditional risks of the products and services our companies offer?
This event will cover the meteoric rise of digital technology in financial services and how new apps and services are impacting consumers and businesses now. Speakers will help lead a lively conversation on the following topics:
How the increased use of mobile payments apps, digital banking, tap and pay cards, online trading apps and more, are affecting consumers' financial behavior.
How the increase in mobile currency use is fueling a seismic demographic and cultural shift for a much younger generation.
- Explore the growing consumer expectation for financial firms to bring innovations to market that put customers first - to be seen as unique customers with unique needs.
Consumer preference for companies that have strong brand values and purpose (social consciousness and sustainability, corporate responsibility and accountability)
Increased importance of technology while balancing trust and security and maintaining a connection on a very human level
Our panel of marketing executives from today's most engaged fintech brands will discuss these questions and more, as they reveal how their marketing plans for 2021 and beyond look for more success in converting digital experiences into lasting customer relationships.
New York Times reporter Nathaniel Popper, who covers finance and technology out of San Francisco, will moderate our panel, which will include:
- Christina Smedley, Chief Marketing and Communications Officer, Robinhood
- Melissa Alvarado, Chief Marketing Officer, Chime
- Jarad Fisher, Chief Commercial Officer, Dave
- Jeanette Volpi, SVP, Head of Global Corporate and North America Communications, Visa
How will the new age of digital finance influence marketing activities and communication strategies? How should this impact messaging and advertising? Join us as our panel of experts answer these questions and the implications they have for financial marketing.
Chief Marketing and Communications Officer
Christina Smedley is Chief Marketing and Communications Officer at Robinhood, a fast-growing brokerage giving millions of people access to our financial system. She is responsible for telling Robinhood’s story across all brand, marketing and communication channels. Before joining Robinhood Christina was a Vice President at Facebook where she worked with the teams at Messenger, Libra the crypto-currency and Novi the digital wallet. Christina joined Facebook from PayPal where she was Vice President of Brand and Communications. In past roles she has led Edelman’s global consumer practice and Amazon.com’s worldwide communications team. She graduated from the University of Kent, Canterbury, UK.
Chief Commercial Office
Jarad Fisher is the Chief Commercial Officer at Dave. Jarad drives the strategy behind expanding Dave’s product suite and partnerships to benefit the company’s eight million current customers and establish Dave as a global leader in financial services. He also has responsibility for all of Dave’s core business operations and performance, including Dave Banking. While at Apple, Jarad conceived of and designed the Apple Card, including creating the go-to-market strategy and managing the business through its first full year. The program has been widely recognized as the “most successful credit card launch ever.” Prior to Apple, Jarad was the Director of the SkyMiles program at Delta Air Lines where he co-led the airline’s relationship with American Express and repositioned the credit card to materially improve benefits and experience for millions of cardholders. He also spent 10+ years at McKinsey & Company as an Associate Partner in the Financial Services Practice based in the Firm’s New York Office.
Chief Marketing Officer
Melissa Alvarado is chief marketing officer of Chime, overseeing analytics, brand and growth marketing. Prior to joining Chime, Melissa held senior-level roles at mobile banking app PageOnce (now part of Intuit), and advertising technology firm Adchemy. Melissa began her career at Capital One as an analyst for the risk group. A native of Honduras, Melissa earned a BS in industrial engineering from the Georgia Institute of Technology, and an MBA from the Stanford Graduate School of Business. She is an accomplished triathlete and has completed five full Ironman triathlons.
Head of Global Corporate & N.A. Communications
Jeanette Volpi is a corporate communications executive with over 20 years of experience promoting and protecting market-leading technology, financial and media brands in New York, San Francisco, and London. She is currently Senior Vice President, Head of Global Corporate and North America Communications at Visa. In this capacity, she is responsible for driving Visa’s business objectives and corporate reputation by conceiving and executing strategic, impactful and measurable external, internal and client communications programs on a Corporate level and across North America, Visa’s largest region. These programs span paid, earned and owned media, executive visibility, crisis communications, client thought leadership and employee engagement. Jeanette is a member of both the U.S. and Global Communications Leadership teams. Prior to joining Visa in 2017, Jeanette was Head of External Communications at Guardian since 2013. During her time at Guardian, she launched the company’s enterprise social media presence on Facebook, LinkedIn, Twitter and YouTube and created the company’s first crisis communications plan in addition to recruiting and building the external communications team from the ground up. Previously, she was on the leadership team of Articulate Communications, an independent marketing and communications agency specializing in financial services and technology, in addition to serving as a Director of Public Relations at Thomson Reuters from 2010-2012. Jeanette also spent ten years at Citi where she held a variety of communications roles across the corporate, investment banking and consumer businesses in New York and London. Jeanette received a Bachelor of Science in Communications from Boston University. She is also a certified Ayurveda Health Counselor and mediation teacher.
Reporter, Finance & Technology
Nathaniel Popper covers finance and technology from San Francisco for The New York Times. He is the author of "Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money." Before joining The Times he was a reporter at The Los Angeles Times and The Forward.
Exclusive Programming Partner:The New York Times