Webinar: "Marketing ETFs In Uncertain & Volatile Times" with iShares CMO Alex Craddock
Alex Craddock, Global CMO of iShares, will be the featured guest as the FCS again partners with The Balance and Investopedia in bringing our community a free virtual event entitled "Marketing ETFs In Uncertain & Volatile Times."
The market swings of the past few months have created new challenges for financial marketers. In this webinar, hosted by Investopedia's Editor in Chief Caleb Silver, we’ll explore those challenges as they relate to ETFs and learn which marketing strategies are resonating with investors in the current moment. Some of the topics we’ll cover include:
- What iShares is doing to communicate that ETFs are the right investment product for an uncertain market
- The iShares outlook for the coming months and how they’re planning to distribute marketing budgets
- How iShares is redistributing their sports and events-focused budget and what avenues they’re hoping to explore next
- How iShares is marketing to clients who are investing for the first time
- What’s working in terms of messaging—and what’s not
- The outcomes of the recent iShares rebranding and how that’s playing out in our current volatile climate
Managing Director, Global Chief Marketing Officer
Alex Craddock, Managing Director, is the Head of US Marketing for iShares, BlackRock’s Exchange Traded Fund business. In this role he is responsible for all aspects of marketing iShares in the US to Institutions, Financial Advisors and Personal Investors as well as for managing the global iShares brand and developing global marketing platforms. Alex joined BlackRock in 2015, from Visa Inc. where he held a number of Executive Marketing roles including Head of Global Brand & Product Marketing, Head of North America Marketing, Head of Asia Pacific Product & Channel Marketing based in Singapore and Head of Central and Eastern Europe, Middle East and Africa Marketing based in London. Alex has more than 20 years’ experience in international marketing and business development gained through leadership roles at Xerox, Honda and Renault as well as agency networks working with clients such as British Gas, NatWest Bank, Volvo and Suzuki.
Editor in Chief
Caleb Silver has been the Editor in Chief of Investopedia since 2016. He is an award-winning media executive with more than 20 years of experience in business news, digital publishing and documentaries. Prior to joining Investopedia, Caleb was the Director of Business News for CNN and worked for the network for ten years in a variety of executive and management roles including the Executive Producer for CNNMoney.com, where he helped launch the CNNMoney Video Network.
Exclusive Programming Partner:The Balance
Exclusive Programming Partner:Investopedia