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18
Oct

"Marketing to the Millennials: Myths & Realities"

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Summary

FCS West extends its frontier to Denver with a first-time event focused on Marketing to the Millennial generation.  This "Cocktails with Content" reception will be hosted at Janus Henderson and feature of panel of marketing executives from leading financial companies and agencies.

Why do we keep talking about Millennials? According to recent Pew research, Millennials are now the largest living generation, so we all have a vested interest in targeting these 20 to 35 year old consumers.  But do we really need to treat them differently than any other audience segment? Are Millennials really so different than their Boomer and X’er counterparts before them... or the Gen Z behind them?

While technology and personal values receive a lot of attention as generational differentiators, we need to continue to explore Millennials' relationship with Money -- how they approach investing, saving, and credit.  What do they want and expect from their financial services providers?  What can secure their brand loyalty?  Will the answers be found in emerging areas like product innovation, mobility and AI, or in legacy challenges like pricing, personal relationships and a physical presence?

Join us for a lively panel discussion that just might change your perspective on marketing to Millennials.

This event is offering special introductory event pricing, discounted for Members and Nonmembers alike.

Speakers

Jamie PostonPanelist

Brand and Digital Media

Transamerica

Jamie joined Transamerica in December 2016 to provide leadership for the brand in relation to media strategy development, campaign execution, channel measurement and overall investment optimization across all channels.

Joe KesslerPanelist

Former President

The Intelligence Group

Over more than three decades in marketing, communications, technology and strategy, Joe has established a reputation as an authority on behavioral insights and data-driven consumer engagement strategies. For more than 7 years, he was President of The Intelligence Group (IG), a leading consumer insights firm focused on youth culture and consumer trends, and Publisher of the iconic Cassandra Report. During his tenure, IG conducted research and consulted with scores of companies and brands, including Unilever, Sony, Disney, Nordstrom, Microsoft and Target, among many others. Before being acquired by Engine Group PLC in 2014, IG was a division of Creative Artists Agency, the world’s leading talent and sports agency, where Joe sat on the CAA Executive Leadership Committee. At Engine Group, Joe was CEO of youth marketing agency Noise and then President of digital marketing agency Deep Focus following their 2015 merger. Joe is a frequent speaker to business groups, boards and conferences, including TEDx New England, The MIT Sloan Sports Analytics Conference, the Duke University Council on Leadership & Ethics, and The Digital Entertainment Group’s National Conference, among many others. He has written and/or been interviewed for The Washington Post, Bloomberg TV, Forbes, Reuters, Adweek and many others.

Chad NicholsPanelist

Chief Compliance Officer

Janus Henderson Distributors

Chad serves as Chief Compliance Officer at Janus Henderson Distributors.  Previously he was Director of Compliance at Betterment.  He holds a JD from University of Denver - Sturm College of Law, and a BS from Washington and Lee University.

John SullivanModerator

Editor-In-Chief

401(k) Specialist

John Sullivan is the editor-in-chief of 401(k) Specialist, the only vertical content source dedicated exclusively to 401(k)-centric retirement advisors. Reaching almost 40,000 retirement plan professionals, 401(k) Specialist has become “The Voice” for the 401(k)-advisor audience. With more than 25 years serving financial and insurance markets, Sullivan is the former editor-in-chief of Investment Advisor magazine and retirement editor of ThinkAdvisor.com. Sullivan is also the former editor of Boomer Market Advisor and Bank Advisor magazines, and has a background in the insurance and investment industries in addition to his journalism roots. He can be reached at jsullivan@401kspecialist.com.

 

Sponsors

  • Event Sponsor & Host:

    Janus Henderson
  • FCS West Premier Sponsor:

    Seeking Alpha
  • FCS Denver Sponsor:

    The Economist
  • FCS Denver Sponsor:

    Barron's
  • FCS Denver Sponsor:

    Market Realist
  • FCS Denver Sponsor:

    Investor's Business Daily
  • FCS Denver Sponsor:

    Clearstream TV
  • FCS Denver Sponsor:

    IHS Markit
  • Event Sponsor:

    Bloomberg Media
  • Event Sponsor:

    CSG, Communications Strategy Group

Tickets:

Membership Price:
$ 20.00
Young Members Circle Price:
$ 15.00
Non-Member Price:
$ 25.00
Become a member to get member's price.
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Address:

Janus Henderson, 151 Detroit Street, Denver