Jennifer Halloran, MassMutual's head of Brand & Advertising, at FCS New York CMO Luncheon Series
FCS New York is delighted to continue our highly successful CMO luncheon series with guest speaker Jennifer Halloran, Head of Brand, Advertising, Community Responsibility and Customer Acquisition programs for MassMutual. The theme of her presentation will be "“Activating your brand – using moment-led strategies to surround your audience and make the message relevant.”
With 9,500 advisors, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. MassMutual offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, retirement plans and other employee benefits.
MassMutual's current marketing campaign centers around "Acts of Mutuality," which speaks to physical, emotional and financial ways that people support their loved ones. Jennifer Halloran will share case studies with strategy and results of the 2018 campaigns that helped to "relaunch a very old and quiet brand.”
Sponsorships are available for this lunch; please contact FCS CEO Kevin Windorf.
Head of Brand, Advertising & Comm. Resp.
Jennifer Halloran joined MassMutual in 2016 as the Head of Brand, Advertising, Community Responsibility and Customer Acquisition programs. In this role she is responsible for brand and customer strategy, research, and centralized marketing support to corporate, product, and field marketing campaigns. Ms. Halloran also oversees all advertising agency partners and engagement programs including social, content and media. As Head of Community Responsibility, she oversees vision and management of the MassMutual Foundation and all national programs involving community and employee responsibility and philanthropy. Her team also includes Customer Acquisition and Loyalty programs and support. Prior to joining MassMutual, Ms. Halloran worked in various marketing leadership positions in financial services and large scale advertising agencies. She spent over 10 years in various roles at Fidelity Investments managing their internal marketing agency teams as well as driving Brand, Advertising, and Integrated digital campaigns. Ms. Halloran also is founding partner of Mobiquity Inc, where she served as both Head of Strategy and CMO and it was during her tenure here that she was nominated one of the Top 20 Growth CMOs in Greater Boston. Prior to Fidelity she was a VP of Corporate Communications at Putnam Investments and served various account management roles at Hill Holliday and Digitas. Ms. Halloran holds a BA in both Economics and Political Science from Boston College and an MBA in Marketing and Entrepreneurship from Babson College.
- The New York Yacht Club requires proper attire: jackets for men, NO JEANS.
- No refunds after October 15.