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"Measuring the Mobile-First Mindset"



FCS New York opens 2018 with a research-driven breakfast discussion on "Measuring the Mobile-First Mindset."  The event's Presenting Sponsor Flipboard has partnered with Kantar Millward Brown to study the unique mindset across the leading mobile-first platforms and will share the results of this landmark study.  The presentation by Kantar Millward Brown will be followed by a panel of brand marketers, expert in the mobile category. 

The panel will discuss:

  • How the consumer mindset is considered in marketing, content, and media decisions
  • Mobile as a branding channel: what is working for brand metrics and beyond
  • Content designed for mobile platforms: what is working and is it impacting brand metrics
  • How UX factors into the consumer mindset and examples of how to successfully navigate the nuances of each experience -- web, app, feed, content, social, etc.


Wylie KainPanelist

VP, Brand Strategy and Advertising


Wylie is a creative marketer, having worked at agencies big and small, spending multiple years in Account Management and Business Development at some of the world’s most famous firms before jumping “client side” in 2014. Extensive agency work informed her approach to brand marketing: she applies a mix of patience and grit, rigor and gut to generate breakthrough thinking, the only kind she believes can transform and grow brands, and the businesses they serve. In her current role at OppenheimerFunds, she leads the advertising team, creative and media agency relationships, and the internal design department.

Amy D'OliveiraPanelist

VP, Engagement Planning


Amy d’Oliveira leads an multi-disciplinary strategy, media and analytics team supporting direct to consumer initiatives for Prudential Brand Marketing & Advertising, Prudential’s in-house advertising and content agency. She and her team collaborate with business unit and corporate partners to maximize brand impact, marketing effectiveness and audience engagement, including the award-winning "Bring Your Challenges" campaign. Prior to joining Prudential, Amy led strategic planning, communications planning and CRM strategy at top-caliber agencies Ogilvy and Deutsch for clients including IBM, Zurich and PNC Bank. Amy earned a public relations and marketing from Old Dominion University in Norfolk, Virginia. She currently lives in New York City.

Jessica PurdyPanelist

Executive Director, Head of Social Media

JPMorgan Chase

Jessica Purdy is the Head of Social Media at Chase, where she leads Chase's marketing and communications efforts across social media. Jess joined JPMorgan Chase in 2011 as a member of the Public Relations team, building the Firm's social listening capabilities to support external communication efforts. Starting with Chase Twitter in 2012, she launched Chase's social media channels and has grown the bank's follower base to 5 million - the most of any U.S. bank. Her team now supports marketing and communications efforts across all lines of business at Chase.​ Prior to JPMorgan Chase, Jess worked for a think tank within the Woodrow Wilson School of International Affairs at Princeton University, where she researched digital activism in the Middle East and North Africa. She also worked for a boutique crisis communications firm, Robinson Lerer & Montgomery, following her graduation from Princeton University, where she received a B.A. in American History and was a member of the rowing team.

Josh QuittnerModerator

Editorial Director


As editorial director for Flipboard Josh Quittner works with publishers to help create great editorial experiences that take full advantage of the personal magazine. Additionally, his editorial thinking guides the evolution of Flipboard itself. Josh joined Flipboard from Time. Inc., where he worked for many years, most recently as editorial director digital for Time Inc.’s News, Sports and Business Group and wrote about consumer technology in Fortune and Time magazine. Besides editing and writing, he worked with a variety of titles to create digital magazine prototypes for tablet computers. He oversaw development of Time’s iPad version, which debuted with the launch of the tablet in April, 2010, then helped with the launch of the tablet versions of Sports Illustrated, Fortune and others. Previously, he was managing editor of Business 2.0 and Time Digital, executive editor and writer for FORTUNE and editor at large and senior editor at TIME. He first had a byline in TIME in 1994 as a staff writer covering technology, back at the very beginning of the commercial Internet.  Prior to coming to Time Inc., Quittner worked at Newsday in the early ‘90s, where he wrote a pioneering column called “Life in Cyberspace,” and wrote numerous features for Wired Magazine. Quittner received an M.S. in Journalism from Columbia University and is based in the San Francisco Bay Area with his wife, journalist Michelle Slatalla (with whom he has co-written five books), and their three daughters.

Soumen MukherjeePresenter

Managing Partner

Kantar Millward Brown

Soumen is a passionate researcher and marketing science savant with over 25 years of experience guiding marketing strategy. He has been a trusted advisor to Fortune 500 companies over two decades, driving insights within their marketing, customer, sales and analytics organizations. Soumen has presented and published his research in leading marketing conferences, journals and other publications. His research experience spans a range of industries including technology, financial services, retail, telecommunications, hospitality, and consumer packaged goods, in areas such as segmentation & targeting, market structure, marketing mix optimization, brand architecture & equity, brand & portfolio positioning, messaging & communications, pricing and product optimization, and customer experience.


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January 17, 08:00AM EST
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The New York Yacht Club, 37 West 44th Street, NYC
  • No refunds after Jan. 15.
  • The New York Yacht Club requires proper attire: jackets for men, NO JEANS.