Back to events

Members Only: Barbara Goose, Chief Marketing Officer, John Hancock



As part of our FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Barbara Goose, Chief Marketing Officer, John Hancock.

Our exclusive online conversation will begin at 12 noon ET. Barbara will be interviewed by John McCormick, Chair of the FCS Programming Committee.

In gratitude to Barbara, the FCS will make a $1,000 donation to The Jimmy Fund, which solely and directly benefits Dana-Farber Cancer Institute's lifesaving mission to provide compassionate patient care and groundbreaking cancer research for children and adults.

You must have a new or renewed membership confirmed on or since September 1 to access this live event, or access the replay recording.

The registration link is visible to members only.

For information on Membership, please read our News article.

You’re welcome to submit questions to Barbara ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Barbara.


Barbara GooseGuest Speaker

Chief Marketing Officer

John Hancock

Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife. Ms. Goose leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans. Ms. Goose joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she had been Global Chief Marketing Officer. Previously, Ms. Goose, who has more than 20 years of experience in the digital marketing space, had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs. Ms. Goose serves on the board of Cradles to Crayons and previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center. Ms. Goose earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University.

John McCormickInterviewer

Chair, Programming Committee

Financial Communications Society

John McCormick, a member of the FCS Executive on the Board of Directors, serves as Chair of the FCS Programming Committee.


Become a member to get member's price.
Buy Now

This event has ended.

This is a MEMBERS ONLY event.

VIDEO REPLAY (note: may not play on Chrome)

Until the Event

January 28, 12:00PM EST
already ended