Members Only: Barbara Goose, Chief Marketing Officer, John Hancock
As part of our FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Barbara Goose, Chief Marketing Officer, John Hancock.
Our exclusive online conversation will begin at 12 noon ET.
You must have a new or renewed membership confirmed on or since September 1 to access this live event, or access the replay recording.
The registration link is visible to members only.
For information on Membership, please read our News article.
You’re welcome to submit questions to Barbara ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Barbara.
Chief Marketing Officer
Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife. Ms. Goose leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans. Ms. Goose joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she had been Global Chief Marketing Officer. Previously, Ms. Goose, who has more than 20 years of experience in the digital marketing space, had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs. Ms. Goose serves on the board of Cradles to Crayons and previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center. Ms. Goose earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University.