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24
Sep

Members Only: Jennifer Halloran, Head of Marketing & Brand, MassMutual

Webinar

Summary

As part of our new FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Jennifer Halloran, Head of Marketing & Brand, MassMutual, on Thursday, September 24.

Our exclusive online conversation will begin at 12 noon ET. Jennifer's presentation is entitled, "Lessons Learned in Warp Speed."

Jennifer will be interviewed by John McCormick, Chair of the FCS Programming Committee for the FCS.

In gratitude to Jennifer, the FCS will make a $1,000 donation to Downey Side Adoption Agency, as selected by Jennifer herself.

You must have a new or renewed membership as of September 1 to access this live event, or access the replay recording.

The registration link will be posted here on September 1 and visible to members only.

For information on Membership, please read our News article.

You’re welcome to submit questions to Jennifer ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Jennifer.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

Speakers

Jennifer HalloranGuest speaker

Head of Marketing and Brand

MassMutual

Jennifer Halloran joined MassMutual in 2016 as the Head of Brand, Advertising, Community Responsibility and Customer Acquisition programs. In this role she is responsible for brand and customer strategy, research, and centralized marketing support to corporate, product, and field marketing campaigns. Ms. Halloran also oversees all advertising agency partners and engagement programs including social, content and media. As Head of Community Responsibility, she oversees vision and management of the MassMutual Foundation and all national programs involving community and employee responsibility and philanthropy. Her team also includes Customer Acquisition and Loyalty programs and support. Prior to joining MassMutual, Ms. Halloran worked in various marketing leadership positions in financial services and large scale advertising agencies. She spent over 10 years in various roles at Fidelity Investments managing their internal marketing agency teams as well as driving Brand, Advertising, and Integrated digital campaigns. Ms. Halloran also is founding partner of Mobiquity Inc, where she served as both Head of Strategy and CMO and it was during her tenure here that she was nominated one of the Top 20 Growth CMOs in Greater Boston. Prior to Fidelity she was a VP of Corporate Communications at Putnam Investments and served various account management roles at Hill Holliday and Digitas. Ms. Halloran holds a BA in both Economics and Political Science from Boston College and an MBA in Marketing and Entrepreneurship from Babson College.

John McCormickInterviewer

Chair, Programming Committee

Financial Communications Society
Last month John was reelected to a seventh term on the FCS board, where he chairs the programming committee.  He is the director of sales for OspreyMedia and its patent-pending nStream SaaS technology for CTV/OTT.  Prior to joining OspreyMedia, John brought to market Zumobi’s mobile Microzine solution, selling it to partners ranging from Bank of America, Chase and BNY Mellon to Perry Ellis and Comcast.  Over the past 20 years, John has held digital-leadership positions at Conde Nast (Conde Nast Digital, The New Yorker, CN Media Group), where he sold the company’s first-ever global-content program to Samsung.  John served as the Global Director of Digital Advertising & Strategy at National Geographic, and held multiple advertising-sales and marketing positions at Time Inc.

Sponsors

  • Event Co-Sponsor:

    Fox Business
  • Event Co-Sponsor:

    Dianomi

Tickets:

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This event has ended.

This event is for MEMBERS ONLY.


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September 24, 12:00PM EDT
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ONLINE ONLY
  • Access to the live event and recording are restricted to Members only.