Back to events
04
Mar

Members Only: Meredith Verdone, Chief Marketing Officer, Bank of America

Webinar

Summary

As part of our FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Meredith Verdone, Chief Marketing Officer, Bank of America, on Thursday, March 4.

Our exclusive online conversation will begin at 12 noon ET. Meredith will be interviewed by Caleb Silver, Editor-in-Chief, Investopedia.

You’re welcome to submit questions to Meredith ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Meredith.

In gratitude to Meredith, the FCS will make a $1,000 donation to Cradles to Crayons as chosen by Meredith herself.

You must have a new or renewed membership confirmed on or after September 1, 2020 to access this live event, or to access the replay recording.

The registration link is visible to members only.

For information on Membership, please read our News article.

Speakers

Meredith VerdoneGuest Speaker

Chief Marketing Officer

Bank of America

Meredith Verdone is chief marketing officer at Bank of America responsible  for all brand strategy and marketing across the organization. She also leads all  paid media strategy, creative development, consumer research and analytics  across the corporation.  Meredith started with Bank of America in 1999. During her 21 years at the  company, she has focused on keeping the brand relevant and competitive.  Most recently, Meredith led the 2018 rollout of the bank’s new brand  positioning focused on the question, “What would you like the power to do?”  The positioning builds on the bank’s approach to Responsible Growth and  advances its purpose to help make financial lives better through the power of  every connection.  Meredith is the recipient of the American Banker Most Powerful Women in  Banking & Finance Award and has been named by Adweek as one of the Top  Tech Savvy CMTO’s and by Forbes as one of the World’s Most Influential CMO’s. Under her leadership, her team has earned a number of  industry accolades including awards from the Financial Communications  Society and Advertising Research Foundation, as well as the Effie Award for  effective marketing and the prestigious Cannes Lions.  Meredith is the Executive Sponsor for Bank of America’s Leadership,  Education, Advocacy & Development for Women Boston Chapter, a member  of the bank’s Global Diversity & Inclusion Council and serves on the Executive  Board for the Ad Council and the Board of Directors for the ANA. She is also a  trustee at Brooks School in North Andover, Massachusetts.

Caleb SilverInterviewer

Editor-in-Chief

Investopedia

Caleb Silver has been the Editor in Chief of Investopedia since 2016. He is an award-winning media executive with more than 20 years of experience in business news, digital publishing and documentaries. Prior to joining Investopedia, Caleb was the Director of Business News for CNN and worked for the network for ten years in a variety of executive and management roles including the Executive Producer for CNNMoney.com, where he helped launch the CNNMoney Video Network.

Sponsors

  • Exclusive Programming Partner:

    Investopedia

Tickets:

Become a member to get member's price.
Buy Now

This event has ended.

This is a MEMBERS ONLY event


REGISTRATION LINK

Until the Event

0
0
days
0
0
hours
0
0
Minutes
Start
March 04, 12:00PM EST
End
already ended

Address:

ONLINE ONLY
  • Access to the live event and recording is restricted to Members only.