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25
Mar

Members Only: Tyrrell Schmidt, U.S. Chief Marketing Officer and Head of Global Brand, TD Bank

Webinar

Summary

As part of our FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Tyrrell Schmidt, U.S. Chief Marketing Officer and Head of Global Brand, TD Bank.

Our exclusive online conversation will begin at 12 noon ET.

You’re welcome to submit questions to Tyrrell ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Tyrrell.

You must have a new or renewed membership confirmed on or since September 1, 2020 to access this live event, or access the replay recording.

The registration link is visible to members only.

For information on Membership, please read our News article.

This event is sponsorable. Please contact FCS CEO Kevin Windorf.

Speakers

Tyrrell SchmidtGuest Speaker

US Chief Marketing Officer, Head of Global Brand

TD Bank

Tyrrell Schmidt is Chief Marketing Officer at TD Bank, America's Most Convenient Bank®, and Head of Global Brand, TD Bank Group. In this role, she oversees brand marketing, corporate and public affairs and integrated marketing efforts in the U.S. and the bank's purpose-driven brand efforts globally. Tyrrell leads a team of dynamic professionals responsible for product, customer, and digital marketing strategy, public relations, customer insights and analytics, social media, and field and retail marketing programs. She also oversees the bank's social impact and community relations efforts in the U.S., including the TD Charitable Foundation. Tyrrell joined TD in 2015 and was most recently Global Brand and Customer Experience Officer for TD Bank Group, based in Toronto. In this role, she led the bank's brand and sponsorship strategies; customer experience vision, framework, and measurement; insights and innovation; and North American creative services. During her tenure, TD Bank Group was consistently ranked #1 in brand consideration and most recently achieved #1 most valuable brand in Canada.  Tyrrell has more than 30 years of experience in marketing and brand building. Prior to joining TD, she held a variety of senior leadership roles at several global companies, including Cigna, Standard Chartered Bank and Discover Card. She is a seasoned global executive, having lived and worked in the U.S., Europe, Asia, and Canada. Tyrrell is a Board member and guide for Achilles International, a global organization focused on transforming the lives of people with disabilities through athletic programs and social connection. She uses her passion for running to guide athletes of all ages and ability levels through races across North America. In 2019, Tyrrell received the Achilles Volunteer of the Year Award. That same year, she was featured as one of Adweek's Brand Stars in Toronto.  She holds an M.S. in Philosophy from the International School of Management, an M.S in Integrated Communications from Northwestern University and a B.S. in Marketing from Arizona State University.

Tickets:

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This is a MEMBERS ONLY event.


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Until the Event

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Start
March 25, 12:00PM EDT
End
March 25, 12:30PM EDT

Address:

ONLINE ONLY
  • Access to the live event and recording are restricted to Members only.