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Members Only: Tony Wells, Chief Brand Officer, USAA



As part of our FCS Members Only Virtual Event Series (MOVES), we’re proud to welcome Tony Wells, SVP, Chief Brand Officer of USAA, on Thursday, February 25.

Our exclusive online conversation will begin at 12 noon ET / 11:00am CT. You’re welcome to submit questions to Tony ahead of this event by emailing us at [email protected]. Your question may be selected to be answered live during the event with attribution. In either case, your email will be provided to Tony.

In gratitude to Tony, the FCS will make a $1,000 donation to United Through Reading as chosen by Tony himself.

You must have a new or renewed membership confirmed on or after September 1, 2020 to access this live event, or to access the replay recording.

The registration link is visible to members only.

For information on Membership, please read our News article.

This event is sponsorable. Please contact FCS CEO Kevin Windorf for details.


Tony WellsGuest Speaker

SVP, Chief Brand Officer


Tony Wells is the Chief Brand Officer at USAA, leading Marketing, Corporate Communications, Military Affairs, Corporate Responsibility, Brand Shared Services and Diversity & Inclusion, including the USAA Foundation and the USAA Educational Foundation. Under Tony’s leadership, the Brand team protects, promotes and advocates for the USAA Brand, fulfilling the association’s mission to ensure the financial security of its 13 million members within the military community.

Tony has been with USAA for three years, leading various Marketing functions including Marketing for USAA Bank, the USAA Financial Advice & Solutions Group, and Marketing Research, Analytics and Member Intelligence. In these positions, he focused on inspiring action through data-driven marketing activities and strengthening brand equity for the customer satisfaction-leading lines of business within USAA.

Prior to joining USAA, he served as Chief Marketing Officer for Schneider Electric, ADT Security and 24 Hour Fitness. Additionally, he held senior leadership roles for Marketing and Communications at various leading brands in the automotive, financial services and retail industries including, Visa, General Motors, SFX Sports Group, The Mills Corporation and Nissan. Throughout his career, Tony has been at the forefront of innovation including evolving customer experiences, executing on IOT strategies by creating technology platform ecosystems, and helping to introduce the first mass market smart home and security product.

Tony is a 35+ year member of USAA. He was an infantry officer in the U.S. Marine Corps serving as a company commander, company executive officer and platoon commander. He received an additional specialty assignment as a Marine public affairs officer. Tony is a graduate of the United States Naval Academy and has a management certificate from Johns Hopkins University.

Tony is on the boards of the Association of National Advertisers, Yelp and Pattern89, an AI software company. His prior board experience includes Octiv Software, the national board of Mothers Against Drunk Driving (MADD), Make-A-Wish Mid-Atlantic, and his alma mater Our Lady of Good Counsel High School. He and his wife Lydia are the proud parents of three children.


  • Event Co-Sponsor:

    FOX Business Network


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This event has ended.

This is a MEMBERS ONLY event.

VIDEO REPLAY (note: may not play on Chrome)

Until the Event

February 25, 12:00PM EST
already ended


  • Access to the live event and recording is restricted to Members only.