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24
Feb

Members Only: Melissa Lowry, Chief Marketing Officer, Zelle

Webinar

Summary

VIDEO REPLAY LINK IS VISIBLE TO MEMBERS ONLY.

We continue our FCS MOVES conversations with CMOs from leading financial services and fintech companies with our discussion with Melissa Lowry, Chief Marketing Officer, Zelle, on Thursday, February 24, beginning at 12pm ET.

Melissa will be interviewed by FCS Programming Chair John McCormick of AdNode.

In gratitude to Melissa, the FCS will make a $1,000 donation to the children's charity of her choice: Girls on the Run.

You must have a current active membership to access this live event or the video replay (which will be available on this page after 3pm ET on February 24).

You're welcome to submit a question to Melissa ahead of time by emailing it to [email protected].

For information on individual and corporate membership, please contact FCS Admin Coordinator Marisa Jago.

This event is sponsorable.  Please contact FCS CEO Kevin Windorf.

Speakers

Melissa LowryGuest speaker

Chief Marketing Officer

Zelle

Melissa Lowry is Chief Marketing Officer for Early Warning Services, LLC., a fintech company owned by seven of the country’s largest banks and best known as the owner and operator of Zelle®. In her role, she leads Early Warning’s (including Zelle®) marketing and communications strategy, execution, and results from end-to-end. She manages a world-class marketing organization, including brand strategy, B2B marketing, internal and external comms, digital operations, and integrated consumer-facing campaigns. Throughout the past five years, Lowry has played an instrumental role in the company’s launch and growth of Zelle®. She has led multiple national advertising campaigns and coordinated campaign messaging across hundreds of banks, significantly driving consumer awareness. Lowry is a frequent contributor to payments and marketing topics and has been quoted in American Banker, The Atlantic, Mashable, San Francisco Chronicle, and Tearsheet. Lowry joined Early Warning in 2016 following the company’s acquisition of San Francisco-based clearXchange. She served as Head of Product & Marketing, helping grow the consumer base by over 200% year-over-year to more than 25 million registered users. In addition, she has held senior leadership positions in payments and innovation at Wells Fargo and started her career as an investment banking analyst at Lehman Brothers. Lowry is the co-inventor on 27 mobile wallet patents. She holds a bachelor’s degree in Business Administration from Idaho State University and an M.B.A. from Stanford University.

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VIDEO REPLAY (note: may not play on Chrome)

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February 24, 12:00PM EST
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ONLINE ONLY
  • Access to the live event and recording is restricted to Members only.