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18
Jan

"Multicultural Marketing Redefined"

Webinar

Summary

The theme for the first FCS Diversity & Inclusion Forum of 2022 will be "Multicultural Marketing Redefined." Join us for this free virtual event on Tuesday, January 18 at 4:30pm ET.

The Forum will feature a one-on-one conversation with Erica Hughes, Director of Multicultural Marketing, Ally Financial. Erica will be interviewed by FCS Board Director Kirti Naik, Head of Marketing & Communications, BNY Mellon Wealth Management.

You're welcome to submit questions for Erica ahead of the event by email to [email protected].

For event sponsorship information, please contact FCS CEO Kevin Windorf.

Speakers

Erica HughesGuest Speaker

Director of Multicultural Marketing

Ally Financial

Erica Hughes is an award-winning marketing and advertising professional with a breadth of experience working for Fortune 500 companies. With a love of connecting brands with consumers, Erica has managed marketing strategies for iconic brands such as Chick-fil-A, Chevrolet, Slim Jim and Reddi-wip, just to name a few. Currently, Hughes serves as the Director of Multicultural Marketing at Ally. In her role she is responsible for leading the vision and strategy for multicultural marketing. In addition, Hughes leads the organization’s efforts to increase awareness and consideration amongst diverse consumers segments. Before joining Ally, Hughes lead digital & social media strategy at Chick-fil-A. While there, she was a key member in the marketing organization creating a vision for the internal marketing tech-stack. Prior to joining Chick-fil-A, Erica worked at Conagra Brands from 2012-2018. While at Conagra Brands, Erica took on a lead role in transitioning the organization from a traditional marketing company to a forward-thinking digital marketing innovator. In March 2017, Erica’s team at Conagra Brands was recognized by AdExchanger as a Top Ten Programmatic Advertiser. Erica Hughes is a native of Flint, MI and earned a Bachelor of Arts in Communication from Michigan State University (MSU). In 2018, Erica was the recipient of the MSU College of Communication Arts & Sciences Rising Star Alumni Award. In addition, Erica obtained a Master of Business Administration from Northern Illinois University.

Kirti NaikInterviewer

Head of Marketing & Communications

BNY Mellon Wealth Management

Kirti Naik is Head of Marketing & Communications for BNY Mellon Wealth Management, which she joined in 2020. She serves on the Executive Committee of the FCS Board of Directors, and is co-chair of the FCS Diversity & Inclusion Steering Committee.

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Start
January 18, 04:30PM EST
End
January 18, 05:00PM EST

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