FCS YMC will host its last event of 2019 at Seeking Alpha, a moderated panel discussion on "The Next Gen Investor."
As financial marketers, we are all innately aware of the greatest wealth transfer in the history of humankind. It has been estimated that Millennials stand to inherit $30 trillion from their predecessors, a phenomenon that has been a focus of conversation in our industry for the last couple of years. And as the digital natives of Generation Z enter the economy with potent force, the vast financial implication of younger generations will only continue to expand.
With a growing control of investable assets, distrust of the financial industry after The Great Recession, and a fine tuned technological ability, Millennials and Gen Z are the definition of complex, and will remain key targets if financial companies want to succeed in the years ahead.
Join the FCS YMC for networking and discussion on the importance of reaching the next generation of investors, and the methods financial marketers are using to ensure their brands are effectively communicating to this increasingly desensitized target.
Senior Manager, Advertising
Iordanka Katardjieva is Senior Manager, Advertising, for ProShare Advisors, which she joined in 2016. She is a hybrid strategist and results-oriented media expert, with over 10 years of experience in planning and implementing large scale cross-platform marketing campaigns. Iordanka is responsible for meeting all client business and marketing objectives through Digital Media and Emerging Media strategies, with a focus on paid, owned and earned media programs that seek to reach, attract and engage target audiences. She also received the 2017-2018 Gramercy Institute's 20 Rising Stars in Financial Marketing Award.
SVP of Strategy & Innovation
Bre Rossetti is SVP of Strategy & Innovation, Havas Media.
Managing Editor of Opinion & Analysis
Rebecca M. Oliver is Managing Editor of Opinion & Analysis at Seeking Alpha. Prior to joining SA in 2011, she was Deputy Copy Chief at Forbes, where she facilitated production of high-profile special reports, like the Forbes 400, and helped to integrate the company’s web and print copydesks. Rebecca earned her degree in creative writing and journalism at the State University of New York at Oswego, followed by a professional certificate from New York University’s Summer Publishing Institute. Rebecca is a grammar nerd and a science geek. She is the daughter of two teachers, and believes you must know the rules to find the best ways to break them
Host Sponsor:Seeking Alpha
- All prices increase $15 per person on November 5.
- No refunds after November 5.