FCS Chicago will stage a CMO Spotlight luncheon with Marty Willis, Chief Marketing Officer of Nuveen, the asset management unit of TIAA, on Tuesday, November 13.
TIAA is one of the oldest names in the retirement industry, founded by industrialist Andrew Carnegie in 1918. In January 2017, TIAA renamed its asset management division Nuveen, taking the brand of a company TIAA purchased in 2014.
As a private asset manager with more than 100 years of service to clients, Nuveen brings together two great legacies to help investors around the world succeed. TIAA, pioneered retirement plans for teachers and other non-profit institutions, and Nuveen helped build America’s infrastructure through municipal finance.
TIAA created a unique structure that offers the scale of a large firm and the specialist expertise of investment affiliates with independent processes and cultures. Nuveen's standout capabilities include generating income for retirement, real assets, alternatives and responsible investing.
Marty Willis will discuss Nuveen's branding strategy and the marketing strategy for its products and services.
Chief Marketing Officer
Ms. Martha B. Willis, also known as Marty, is the Chief Marketing Officer at Nuveen the $900b investment manager for TIAA, institutional investors, investment advisors and millions of individual investors. She also leads channel and product marketing, corporate communications and digital strategy. Ms. Willis joined the firm in 2016. Before this, she has vast asset management experience and has played a variety of marketing, distribution and business strategy roles at Oppenheimerfunds, Fidelity Investments, and MFS. Ms. Willis is currently on the board for the Girls Scouts of NYC and also served as the Chairman of the Board of Regents for The University of the South. She is a member of the Women's Forum of NYC and was one of the founding members of Global Asset Management CMO Roundtable. She is also a member of the FCS Marketing Leadership Roundtable. Ms. Willis earned numerous industry awards for her transformational marketing and branding campaigns.
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- The Union League Club has a business casual dress code. NO JEANS.