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11
Aug

Jennifer Halloran, CMO, MassMutual, at FCS NY Spotlight Luncheon

Lunch

Summary

FCS New York welcomes Jennifer Halloran, CMO, Head of Marketing and Brand, MassMutual as the guest speaker at our CMO Spotlight luncheon on Thursday, August 11 at the Harvard Club of New York.

In gratitude to Jennifer, the FCS will make a $1,000 donation to the children's charity of her choice: JDRF.

Join us at noon for networking, followed by a plated luncheon, our program and Q&A.

Our sponsor Packed with Purpose will hold a free raffle of a gift basket for all attendees.

Sponsorships available. Contact FCS CEO Kevin Windorf.

Speakers

Jennifer HalloranGuest speaker

CMO, Head of Marketing and Brand

MassMutual

Jennifer Halloran, CMO, Head of Marketing and Brand for MassMutual, believes that effective marketing has the power to unlock value and drive growth. It’s a core principle that informs her award-winning strategy for one of the financial services industry’s most venerated brands. In her role with MassMutual, Ms. Halloran is responsible for brand strategy, product marketing, digital, social and direct, customer experience and research, and all centralized marketing support. She also created a national sponsorship program and manages all creative and advertising agency partners, including the internal creative agency. She also oversees MassMutual's Community Responsibility programs. Ms. Halloran is committed to enterprise-wide, customer-centric, data driven programs that enable marketing as a key business driver. Through high-impact campaigns, she seeks to differentiate MassMutual in an authentic way that supports core brand attributes. Under her leadership, MassMutual’s 2017 national brand relaunch, which repositioned a 166-year old company, won multiple industry awards for creative and customer excellence, earning her numerous speaking opportunities, as well as a finalist nomination for FCS Financial Marketer of the Year in 2018. In her five-year tenure, Ms. Halloran has increased key brand health metrics including a 30+% increase in awareness and 20%+ increase in consideration. Prior to joining MassMutual, Ms. Halloran held several marketing leadership positions in financial services and large scale advertising agencies. She spent over 10 years at Fidelity Investments, where she managed the internal marketing agency and later served as Head of Advertising and Digital teams driving brand, advertising, and integrated digital campaigns. Ms. Halloran also is a founding partner of Mobiquity Inc., where she served as both Head of Strategy and CMO. During her tenure, she was nominated one of Top 20 Growth CMOs in Greater Boston. Prior to Fidelity, she was VP of Corporate Communications at Putnam Investments and served in account management roles at Hill Holliday and Digitas. Ms. Halloran holds a BA in both economics and political science from Boston College and an MBA in marketing and entrepreneurship from Babson College. Ms. Halloran has been quoted in Adweek, Ad Age, Forbes, Best’s Review, Campaign Live, Chief Marketer, FoxBusiness, Marketing Today, and MediaPost. She has also been featured in podcasts with various industry partners. She is a member of the Wall Street Journal CMO Council, ANA CMO Masters Circle, and is a board member of the AdClub for Boston.

Sponsors

  • Presenting sponsor:

    FOX Business

Tickets:

Membership Price:
$145.00
Young Members Circle Price:
$140.00
Branded Table (10) Price:
$1,750.00
Non-Member Price:
$220.00
Become a member to get member's price.
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Until the Event

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Start
August 11, 12:00PM EDT
End
August 11, 02:00PM EDT

Address:

Harvard Club of New York, 35 W 44th St, New York City