Kari Axberg, Co-Head of Marketing, New York Life at FCS New York CMO Luncheon Series
For our February luncheon, FCS New York welcomes Kari Axberg, Co-Head of Marketing, New York Life, as our guest speaker at the New York Yacht Club on Thursday, February 27th.
New York Life is the third-largest life insurance company in the U.S. and the largest mutual life insurance company in the country.
Having run an amazing, heart-felt commercial during this year's Super Bowl, New York Life is telling its story of "175 years of helping people act on their love."
Kari will make her FCS debut and share with us the marketing strategy behind celebrating this major anniversary year, by spotlighting the company’s purpose in a relevant and meaningful way against today’s challenging landscape.
Join us for an insightful -- and triumphant -- conversation about this unique marketing initiative.
Co-Head of Marketing
As the Co-Head of Marketing at New York Life, Kari oversees the expression of the brand, including strategy, insights, customer experience and creative. Since joining New York Life in 2008, Kari has established the visual and verbal expression of the brand, connecting it in new and impactful ways across all channels, experiences and audiences. Prior to joining New York Life, Kari worked for the advertising agency JWT where she oversaw global advertising campaigns for HSBC. She has worked on brands such as Morgan Stanley, ACE Insurance, Bear Stearns, Eli Lilly, Maserati, Ferrari and Dassault Falcon Corporate Aviation. She has developed campaigns around the world, including the US, UK, Brazil, Mexico, United Arab Emirates, India, China, and Canada. Kari graduated from Rutgers University, and lives in Manhattan with her husband step-daughter Ruby and 9 month old son Oliver.
- No refunds after February 25.
- The Club has a strict dress code: NO JEANS.