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SOLD OUT "How Financial Marketers Get Content Right"




The FCS makes a triumphant return to Philadelphia with a breakfast event on "Content Marketing," hosted by our sponsor, The Inquirer.

For the past few years, marketers have responded to the demand for Content Creation as a tool to increase engagement with their audiences. But ever since digital solutions opened the floodgates, consumers of content, both retail and institutional, have been drowning. How should marketers refine their output while still optimizing their tools and ensuring their message is getting seen, heard, understood and remembered?  How are marketers balancing social media content with content on their websites?  How are other channels being activated to deliver content-rich messaging?

Join us for an FCS Philly breakfast event featuring a panel discussion with senior marketers and comms professionals who will share how effectively managing their content strategy has impacted business results for their brand.

Sponsorships are available for this event.  Contact FCS CEO Kevin Windorf.

The breakfast will be held in Suite 300 at the Inquirer's offices at 801 Market Street.  Please enter the building off of 8th Street.


Rusty RahmerPanelist

Head of Enterprise Digital Intelligence


Rusty Rahmer is an experienced digital leader, with over 10 years of experience driving digital strategy, technology program planning, and delivery at Vanguard. Since 2013 Rusty has been leading Vanguard’s enterprise digital intelligence program and has since built and managed the firm’s Digital Intelligence Center of Excellence. Rusty’s expertise is centered in developing digital program strategy, inspiring business leadership to invest, and providing program leadership through organizational construction and operational transformation. Rusty also serves as President of the Digital Analytics Association’s (DAA) Executive Board of Directors and is an active member of the DAA’s Corporate Membership Advisory Council.

Ed NiniPanelist

Head of Investment Marketing & Strategy


Ed Nini is a Senior Vice President and Head of Investment Marketing and Strategy for the OppenheimerFunds Beta Solutions group. He holds a dual leadership role as owner of the ETF marketing strategy and oversight of a team of ETF Specialists, who partner with the firm's Distribution teams to sell ETFs to financial advisors, RIAs, banks, and institutional investors. Ed joined OppenheimerFunds from BlackRock, where he was the Head of the iShares U.S. Wealth Advisory Marketing Team, and also led iShares ETF sales strategy and execution for the internal Sales Desk. He also spent many years with The Vanguard Group as the Head of Advisor Channel Marketing and as a Marketing Manager in the Financial Advisor and Institutional Investor Divisions. He started his career in the financial services industry with Dow Jones Indexes (now S&P Dow Jones Indices). Ed received an M.B.A. from St. Joseph’s University, and a B.A in Communications from Marist College.

Justin PoserPanelist

Director of Marketing, Enterprise Content Mgmt

M&T Bank

Justin oversees marketing efforts for M&T’s Commercial Banking, Wealth Management, and Institutional Client Services divisions, including the Wilmington Trust businesses. Additionally, he is responsible for firm wide content strategy. Justin joined M&T Bank in 2005, which acquired Wilmington Trust in 2011. During his tenure with M&T, he has held a number of leadership positions in areas including content marketing, lead management, campaign management, and segment marketing. Earlier in his career, he was an international futures trader for Crabel Capital Management. Justin holds a master’s degree in business administration from Johnson at Cornell University and a bachelor’s degree in finance, economics, and management information systems from the University of Wisconsin-Milwaukee, where he graduated summa cum laude. Justin serves as the vice chairman of the board of trustees for the Delaware College of Art and Design (DCAD).

Cynthia St. PierrePanelist

Vice President, Marketing


From early childhood, Cynthia has been drawn to storytelling. From street art to her coworker's crazy socks, she is inspired by the stories of everyday life and the messages that brands create, either intentional or accidental. She believes everyone has a story to share and many just need the platform and support to express it.  As the Vice President of Marketing for MassMutual Greater Philadelphia, Cynthia shares the stories of MMGP advisors that are helping to change people's lives daily through financial health. Her team focuses on crafting authentic, unique, and personalized branding and programming that communicate the characteristics that make MMGP unique.

Erin ArvedlundModerator

Business Reporter

The Philadelphia Inquirer

A long-time business reporter, Erin Arvedlund covers personal finance and investing for The Philadelphia Inquirer. She began her career as a reporter at Dow Jones newswires. She moved to Moscow, Russia, to write about business and emerging markets at the English-language daily newspaper, The Moscow Times.  In 1998, Erin joined, one of the first real-time Internet news and stock market web sites.  She then moved to Barron's magazine to cover options, mutual funds and hedge funds. From 2003 to 2005 Erin reported on business and politics in the former Soviet Union for The New York Times. She also has Wall Street experience, having worked in the hedge fund industry at Sanford C. Bernstein private bank at AllianceBernstein. Erin has a B.A. from Tufts University in International Relations and studied abroad for one semester at Leningrad State University in St. Petersburg, Russia. She writes a weekly column for The Philadelphia Inquirer on personal finance. She is married and lives in Philadelphia. Her first book was “Too Good To Be True: The Rise and Fall of Bernie Madoff” (Penguin 2009) and her most recent book "Open Secret" (Penguin 2014) addressed the scandal surrounding the rigging of interest rates.

Jackie MonturanoKeynote Speaker

Director, Client Strategy

The Inquirer Solutions Group

As the leader of the Client Strategy team, Jackie is responsible for developing the Inquirer’s in-house branded content and monetization strategy across all digital, print, social and experiential platforms. Her team works closely with customers on every aspect of the content creation process, from ideation through execution, helping to craft unique stories within formats that align with specific client goals. In the last several years, the team has produced hundreds of branded content campaigns and continually looks for innovative ways to enhance this digital marketing solution.


  • Host Sponsor:

    The Inquirer
  • Raffle Sponsor:

    The Growth Strategy Group


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The Inquirer, 801 Market Street, Philadelphia
  • All prices increase $15 per person on March 29.
  • No refunds after March 29.