Webinar: "How Profitable Companies Can Prioritize People & The Planet"
The FCS is proud to partner with The New York Times to stage a new 'purpose-themed' virtual event called "How Profitable Companies Can Prioritize People & The Planet." A panel of senior financial marketers will discuss the challenge of crafting and promoting a balanced brand message that aligns marketing strategies with business strategies.
We have seen a growing recognition in the private sector that in order for companies to endure and build long-term value for shareholders, they must also do well by society. This outlook is especially prevalent in financial services, where there is increasing respect for the notion that financial institutions are in a powerful position in terms of their ability to marry sustainable and profitable businesses to commitments that will better social causes and initiatives. Please join us for this panel discussion that will bring financial marketers together to discuss how they've successfully implemented this model for growth and performance, how they've incorporated it into their marketing and communications strategies, and why it's so important for the longevity of their respective organizations.
David Gelles, columnist of The Corner Office for The New York Times will moderate our panel, which will include:
- Audrey Choi, Chief Marketing Officer, Morgan Stanley
- Leanne Fremar, Chief Brand Officer, JPMorgan Chase
- Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors
Join us for another quality conversation on a topic that will remain relevant deep into the new year, as marketers continue to look engage their audiences with the authenticity of their brand purpose.
Chief Marketing Officer
Audrey Choi is Morgan Stanley’s Chief Marketing Officer and the firm’s first Chief Sustainability Officer. She serves on the Firm’s Management Committee and is the founding CEO of Morgan Stanley’s industry-leading Institute for Sustainable Investing. As Chief Sustainability Officer, Audrey oversees Morgan Stanley’s global efforts to promote sustainability through the capital markets. Over the last decade, she has been a pioneer in bringing sustainable investing into the mainstream. As Chief Marketing Officer, Audrey is responsible for stewarding the global brand to reflect the firm's core values of leading with integrity and exceptional ideas across its businesses and geographies. In a career spanning the public, private and nonprofit sectors, Audrey has become a proven thought leader on how finance can be harnessed to protect the environment, strengthen communities, and create economic opportunity. Prior to joining Morgan Stanley, Audrey held senior policymaking positions in the Clinton Administration, including serving as Janet Yellen’s Chief of Staff at the Council of Economic Advisers and Domestic Policy Advisor to Vice President Gore. Previously, Audrey was a foreign correspondent and bureau chief at The Wall Street Journal. She serves on the boards of several national nonprofit organizations focused on sustainability, community development and social justice. Audrey is a graduate of Harvard College and Harvard Business School. She was a Fulbright Scholar and a White House Fellow.
Chief Brand Officer
Leanne Fremar is the Chief Brand Officer for JPMorgan Chase, leading brand strategy across Chase, J.P. Morgan and JPMorgan Chase. Her responsibilities cover consumer insights, branding, creative, advertising, content, video and employer brand across the firm. Leanne joined the firm in September of 2018 from Starbucks, where she was the executive creative director, leading global brand initiatives and creative campaigns. She was previously the executive creative director for the women’s business at Under Armour and the architect of the company's award-winning "I Will What I Want" campaign. She has held leadership roles with luxury fashion brands including Theory, Gucci, and Polo Ralph Lauren.
Chief Marketing Officer
Stephen Tisdalle is Chief Marketing Officer and Senior Managing Director for State Street Global Advisors (SSGA) overseeing global brand and advertising, channel marketing, digital strategy and creative services. Prior to joining SSGA, Stephen served as Senior Vice President and Head of Marketing for OppenheimerFunds, Inc. and its subsidiary OFI Global. He was responsible for Brand Advertising, Corporate Communications and PR, Digital Strategy, Creative Services and Integrated Channel Marketing to promote the firm's thought leadership and investment strategies across Retail, HNW and Institutional channels. Prior to joining OppenheimerFunds, Stephen was Managing Director at Ogilvy & Mather in New York overseeing the Strategic Marketing Services Consulting. He oversaw brand and marketing strategy, performance measurement and CRM for the agency's largest Agency of Record (AOR) accounts such as BlackRock, Barclays, British Airways, Cisco, IBM and UPS. Before joining Ogilvy, Stephen served as Head of Saffron Brand Consultants, managing their U.S. business and implementing major brand strategy assignments for Goldman Sachs, Bain & Co, KPMG and Swiss Re. Previously, Stephen was Strategy Director for IBM Global Services where he led the major transformation and repositioning of IBM's services business. Before IBM acquired PwC Consulting, Stephen was Director, Strategy & Change Practice where he led and implemented major change management strategies for British Airways, Galileo, HP, OneWorld Alliance and the STAR Alliance. Stephen earned his M.A. in History from the University of California, Los Angeles and his B.A. (Hons) in History from the University of British Columbia.
Columnist, The Corner Office
David Gelles writes the Corner Office column and other features for The New York Times’s Sunday Business section, and works with the Well team to expand The Times's coverage of meditation. A reporter for The Times since 2013, Mr. Gelles has written about mergers and acquisitions, media, technology and more for the paper. Before joining the Times, he was a reporter for the Financial Times in New York and San Francisco. While at the FT, he conducted an exclusive jailhouse interview with Bernard L. Madoff. Mr. Gelles is the author of "Mindful Work: How Meditation Is Changing Business From the Inside Out," which was published in 2015 by Houghton Mifflin Harcourt. He studied at the University of California, Berkeley Graduate School of Journalism and at Boston University.
Exclusive Programming Partner:The New York Times