
Summary
The FCS is proud to partner with LinkedIn to stage an exciting virtual panel discussion on The Changing Payments Marketing Landscape. The goal of the event is to provide insights and perspectives to help educate your audience and grow market share. Join us for this free event on Tuesday, September 20, beginning at 12:00 noon ET.
REGISTER HERE
Panelists include:
- Allie Martin, Head of Growth Marketing, Plaid
- Scott Ridout, Senior Performance Marketing Manager, Coinbase
The discussion will be moderated by Katheline Coleman, Senior Director, Financial Services, Canada & Venture (FCV), Linkedin Marketing Solutions.
Driven by disruptive technology and new business models, the Payments category is projected to grow by 30% worldwide to $2.5 trillion by 2025. But with growth and new ways to pay also comes increased competition and in the case of payments, confusion for your customers and consumers. In this webinar we will explore:
- What are the new models generating growth including BNPL, real-time payments and cryptocurrency
- The opportunities for merchant and consumer education around these topics
- How education can win customers through clarity and confidence
Join us for this essential discussion on how marketers and advertisers can create education, clarity, and growth to win market share in this hyper competitive payments category.
FREE REGISTRATION
Our thanks to our exclusive programming partner LinkedIn.
Speakers

Head of Growth Marketing
Allie Martin is Head of Growth Marketing at Plaid, which she joined in 2020.

Senior Performance Marketing Manager
Scott Ridout is the Senior Performance Marketing Manager at Coinbase, which he joined in 2020.

Senior Director
Katheline Coleman is a Senior Director, Financial Services, Canada & Venture (FCV), on the Linkedin Marketing Solutions team at LinkedIn, which she joined in 2022.
Sponsors
Exclusive Programming Partner:
LinkedIn
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