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FCS Race for Kids 2022 Marketing Summit & Charity Ski Weekend



We are excited to return to the luxurious Stowe Mountain Resort for our 22nd Annual FCS Race for Kids. (Note: we will be following all Covid protocols required by the venue and request that all guests above the age of 12 be vaccinated.)

Read below for information on:


FIRST: Book your accommodations. All activities will be held at the Lodge at Spruce Peak. Note: the FCS room block is sold out. Go online to book your room:

SECOND: Complete a registration form for you and your guests. To book your participation at the event, whether coming solo, with a family or group, or as part of a company-sponsored package, you must send us a completed registration form. We will then contact you for payment via credit card, or you may request an invoice for processing by your company (if applicable).

  • Please email your completed registration forms (1 form for each guest) to FCS Admin Coordinator Marisa Jago.


Please download our Team/Individual Pricing Schedule to review the all-in pricing options. Packages cover Thursday evening reception (6-9pm); breakfast on Friday and Saturday; Friday night dinner (7-9:30pm); Awards reception on Saturday (5:30-7pm); afterparties on Friday and Saturday nights; Fireside Forums (Thurs 9-10pm; Fri 3:30-5:30pm; Sat 3:30-5:30pm).

Important notes:

  • If you sign up as Ski/Snowboard, you will receive a deeply discounted 2 day lift ticket (covers Friday and Saturday; for other days, please book directly with Stowe). Note: we charge the same price if you choose to use your lift ticket for only one day.
  • Guests are encouraged to book their Saturday evening dinner plans well in advance.


We encourage all guests to support this event through a Sponsorship Package.  All options can be customized to cover all your guests' participation. To discuss sponsorship package options and to customize your package, please contact FCS CEO Kevin Windorf.  Please note that accommodations are not included in Sponsorship Packages.


Please note that ski/snowboard lessons are not included in individual, group or sponsorship registrations.  If you would like to enroll your child in a lesson program, this can be done directly through the Kids Adventure Center by clicking here.  Lessons fill up quickly, so please register well in advance to guarantee your spot in your preferred program. Childrens lessons are full day with lunch for 3-14 year olds.  You have the option to add on a "ski and ride school" lift ticket for $33.00 a day.

  • Guests 12 and older enrolled in a full-day lesson will need to provide proof of vaccination in order to dine with the group.
  • Adult lesson participants (15 and older) may choose to not provide proof of vaccination and dine without the group.
  • Lunch for full-day child group lessons is included.
  • Face coverings will only be required indoors and are not required to be worn during lessons while outside.
  • All participants will be required to complete a pre-arrival self-health screening on the day of each lesson. If you have a minor in a lesson, please review the Child Sickness Policy.
  • Prepare for your lesson:  Click Here for more details to help you prep for your lesson!

Any questions about Race for Kids and be directed to Kevin Windorf or FCS Board Chair Tim Hart.

Our legendary event brings together each component of the FCS mission: Community, Education, Philanthropy.

COMMUNITY: Race for Kids is a family-friendly event, where guests experience unparalleled personal and professional networking with industry colleagues. Spending time together skiing or riding on Mt. Mansfield, or just meeting up throughout the resort complex, our guests have ample  opportunity to connect and build relationships. The event also offers plenty of off-slope activities, including: • Ice skating • Cross-country skiing • Snowshoeing • Sledding • Sleigh rides • Gondola rides • Fitness center • Rock climbing • Outdoor heated pool • Top-rated spa • Restaurants • Shopping. Plus you can sign up for an organized tour of the nearby Ben & Jerry's ice cream factory or visit on your own.

EDUCATION: The Marketing Summit component of the weekend will feature panel discussions and one-on-one interviews with senior marketers from leading financial brands and agency executives. These business sessions will be held Thursday evening (9pm-10pm) and on the afternoons (3:30pm-5:30pm) of Friday and Saturday.

PHILANTHROPY: Race for Kids is our biggest charity fundraiser of the year. 100% of our net proceeds is donated to:
• Hope & Heroes Columbia University Medical Center
• Downey Side Adoption Agency
• Make-A-Wish Foundation of Vermont

During our Friday night group dinner, we will meet families and representatives from the 3 charities. A raffle, silent auction and live auction will be held during the dinner, and during the Saturday evening awards reception. Guests are encouraged to donate prizes and bid high & often to help us raise money for the charities. [Contact Kevin Windorf re prize or cash donations.]

Since 2000, with your generosity, we've been able to raise more than $2.7 million for our RFK Charities.


Marty WillisGuest Speaker

Chief Marketing Officer


Marty Willis is responsible for ensuring that TIAA creates engaging and impactful marketing and communications that fully showcase its strengths, capabilities and values. She oversees the Marketing, Brand and Corporate Communications teams across TIAA, TIAA Bank and Nuveen.  Marty has more than 30 years of experience as a marketing, distribution, product development and business strategy leader, including roles at OppenheimerFunds, Fidelity Investments, and MFS. She has earned numerous industry awards for her transformational marketing and branding campaigns.  Marty joined the organization in 2016 as Chief Marketing Officer for Nuveen, where she created a unified brand strategy for TIAA’s asset manager and deployed client and product marketing, corporate and investment communications, and digital and brand strategies to anticipate and meet the evolving investment needs and outcome goals of clients.  She is on the board of the Girl Scouts of Greater New York, is a member of the Women’s Forum of New York and was one of the founding members of the Global Asset Management CMO Roundtable. Marty also served as chair of the Board of Regents and chair of the Investment Committee for The University of the South, her alma mater.

Meredith VerdoneGuest speaker

Chief Marketing Officer

Bank of America

Meredith Verdone is chief marketing officer at Bank of America responsible  for all brand strategy and marketing across the organization. She also leads all  paid media strategy, creative development, consumer research and analytics  across the corporation.  Meredith started with Bank of America in 1999. During her 21 years at the  company, she has focused on keeping the brand relevant and competitive.  Most recently, Meredith led the 2018 rollout of the bank’s new brand  positioning focused on the question, “What would you like the power to do?”  The positioning builds on the bank’s approach to Responsible Growth and  advances its purpose to help make financial lives better through the power of  every connection.  Meredith is the recipient of the American Banker Most Powerful Women in  Banking & Finance Award and has been named by Adweek as one of the Top  Tech Savvy CMTO’s and by Forbes as one of the World’s Most Influential CMO’s. Under her leadership, her team has earned a number of  industry accolades including awards from the Financial Communications  Society and Advertising Research Foundation, as well as the Effie Award for  effective marketing and the prestigious Cannes Lions.  Meredith is the Executive Sponsor for Bank of America’s Leadership,  Education, Advocacy & Development for Women Boston Chapter, a member  of the bank’s Global Diversity & Inclusion Council and serves on the Executive  Board for the Ad Council and the Board of Directors for the ANA. She is also a  trustee at Brooks School in North Andover, Massachusetts.

Become a sponsor


  • Saturday Evening Awards Reception:

    Financial Times
  • Thursday Welcome Reception & Friday Dinner sponsor:

  • Friday Fireside Forum Sponsor:

    The Wall Street Journal | Barron's Group
  • Saturday Fireside Forum:



Become a member to get member's price.
Buy Now

Email your completed registration forms (1 form for each guest) to FCS Admin Coordinator Marisa Jago, [email protected]

Until the Event

January 06, 06:00PM EST
January 09, 10:00AM EST


The Lodge at Spruce Peak, Mountain Road, Stowe, VermontRd, Stowe, VT 05672, USA