FCS New York is delighted to partner with Reuters to stage a unique breakfast presentation about a unique financial marketing case study: Bank of America's successful content campaign from the World Economic Forum 2019.
When you're a global player and the stage is Davos, Switzerland, where the world's leaders in government, industry and culture gather for a pre-eminent meeting of the minds, you have to have a game plan to seize this branding opportunity.
On April 24th, at Reuters' New York headquarters, we'll hear from John von Brachel, SVP, Content Marketing Executive, Bank of America, about their campaign to engage their audiences through a dynamic and highly effective content program -- on an enormous, global platform -- driven by key partnerships with leaders in Journalism and Social Media.
Joining John on stage will be executives from those two partners: Jessica April of Reuters and Christine Smith of Twitter.
We invite you to come learn how to scale editorial content through social media solutions to connect with your clients, build your brand, and make a statement about your place in the world.
SVP, Content Marketing Executive
John von Brachel, SVP, Content Marketing Executive, manages Bank of America’s Content Center of Excellence. In this role, John oversees enterprise-wide content strategy, the integration of content programs across the company and the tracking and measurement of content marketing success. Prior to joining Bank of America, John was a Group Managing Editor at Time Inc. John joined Time Inc. from Individual Investor magazine and, prior to that, he lived in Europe as the Foreign Correspondent for Faulkner and Gray. He earned his Bachelor of Arts in Poetry under David Smith at Virginia Commonwealth University, and is a graduate of New York University’s Master’s in Science Program in Publishing.
VP, Strategic Partnerships and Sales Strategy
Jessica April is the VP of Strategic Partnerships for Reuters. In this role, Jessica manages relationships with off-platform partners in an effort to grow and monetize Reuters’ extended digital presence. Jessica also oversees the team that develops creative ideas for brand partners, as well as the group that is execution of all custom content and native advertising projects for Reuters.com. Jessica is a veteran of the print and digital media industry -- prior to Reuters, she worked at Us Weekly, Rolling Stone and Fast Company magazines. Jessica resides in New York City with her family and can usually be found walking her dog all over Central Park.
Partner Manager, Global Content Partnerships
Christine Smith manages news partnerships as part of the Global Content Partnerships team at Twitter, where she facilitates relationships with leading television networks, print and digital publications, and other media and technology companies to create new revenue for Twitter and its partners. Previously, Christine worked at Fox News and CBS Corporation. Christine earned her BA from Fairfield University and MBA from Fordham University.