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25
Feb

"Financial Marketers Enter the Streaming Wars"

Breakfast

Summary

FCS San Francisco will stage its first breakfast event of 2020 with a very topical theme: the impact of streaming and digital on financial marketing and the continued evolutionary growth of traditional advertising.

When it comes to advertising, marketers need a multi-faceted approach to remain on the cutting edge of digitalization. Over the top (OTT) and streaming have gained traction with consumers and have emerged as an effective platform for advertisers -- with 65.3 million homes using connected TV. How are financial companies adapting to stay front-and-center with audiences?

We invite you to join leaders from financial services, streaming and digital media for a conversation about the intersection of financial services and emerging media platforms. The discussion will include: 

  • Current landscape for OTT advertising
  • Trends likely to gain momentum in 2020
  • Best practices for reaching a target audience
  • Audience Q&A

This is a sponsorable event; contact FCS CEO Kevin Windorf for details.

Special thanks to the FCS West Steering Committee behind this exciting event:

  • Alyssa Bernstein, WarnerMedia
  • Chris Bowlby, The Information
  • Claire Kurmel, Matthews Asia
  • Joanna Parmer, Demandbase
  • Shaun Shen, Investor's Business Daily

Speakers

Alison GensheimerPanelist

VP, Digital Marketing

Wells Fargo

As VP of Digital Marketing at Wells Fargo, Alison Gensheimer is responsible for the data and technology that powers paid advertising. Alison leads a team of subject matter experts in audience strategy and activation, Omni-channel media platforms as well as measurement and data. She champions putting technology to work for the marketer to create a positive customer experience essential to achieving business goals. Prior to joining Wells Fargo, Alison led teams in programmatic advertising and mobile marketing supporting a portfolio of Fortune 500 companies. These teams leveraged new technology solutions to drive positive ROI for brands and agencies across industry verticals.

Eric WilkerPanelist

Senior Vice President, Corporate Synergy

WarnerMedia

Eric Wilker is the Senior Vice President, New Growth Initiatives and Partnerships, at Warner Media, Corporate Synergy.  In this position, Wilker is responsible for generating new revenue growth through innovative partnerships and synergy opportunities through the combined assets and capabilities across AT&T including Warner Media and Xander.  HBO Max, AVOD the future of digital advertising and 5G are current areas of focus. Prior to his current role, Wilker served as Senior Vice President, Business Planning & Operations, at Warner Bros. Worldwide Television Marketing where he oversaw all operations and strategy for the Studio’s Worldwide Television Marketing unit, an award-winning, full-service in-house agency providing a wide range of advertising, marketing, promotions, digital media, publicity and communications solutions to the production and distribution divisions of the Warner Bros. Television Group. He led a team focused on global strategy as well as business and partner development. Wilker also has helped create and develop the Warner Bros. Brand Innovation and Partner Program, an ongoing initiative that provides a path for innovative companies — both small and large — to work with Warner Bros. in new and mutually beneficial ways. Entrepreneurs and business owners compete for the chance to pitch, create and execute commercial business solutions in partnership with the Studio. Before joining the Studio, Wilker was an independent television producer, serving in a variety of roles on a number of series and specials.  He holds a Bachelor of Arts from Skidmore College, an MBA from The University of Southern California and is a member of the Producers Guild of America.

Stephanie ChangModerator

Global Editorial Director

Wall Street Journal Custom Content (The Trust)

Stephanie Chang is a veteran editor, writer and content strategist whose team produces powerful storytelling in various forms—from videos to articles to data visualizations and podcasts—for advertising clients of The Wall Street Journal/Barron's Group. Prior to joining WSJ, Stephanie served as the editor of PC Magazine, was a content strategy director at JWT and executive editor and reporter at various magazines and daily newspapers.

Tickets:

Membership Price:
$75.00
Young Members Circle Price:
$65.00
Branded Table (6) Price:
$480.00
Non-Member Price:
$90.00
Become a member to get member's price.
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February 25, 08:00AM PST
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Address:

Omni San Francisco Hotel, 500 California Street at Montgomery Street, San Francisco
  • All prices increase $15 per person on February 21.
  • No refunds after February 21.