Back to events

Webinar: "Brand to Demand in Financial Services"





The FCS will shine a spotlight on State Street Global Advisors SPDR ETFs in a virtual event focused on using social media to drive engagement.

The financial services industry is awash in thought leadership angling for the attention of an informed and busy audience. SSGA has been able to break through and forge a loyal following in this challenging environment. This event will show that when original content is delivered to a highly engaged audience -- in this case, on LinkedIn -- financial services brands can establish themselves as authentic thought leaders and anchors of trust while realizing the benefits of a full-funnel marketing solution.

Our panel will talk to this successful partnership with real-world results:

  • Liz Kiehm, Head of Social Media, State Street Global Advisors SPDR ETFs
  • Amy Ricketts, Senior Account Director, EMI Strategic Marketing
  • Michael Katz, Sr. Manager, Enterprise Financial Services Vertical, LinkedIn

Join us for a virtual conversation that will bring to life a compelling case study.

VIDEO REPLAY (will not play on Chrome)


Liz KiehmPanelist

Head of Social Media

State Street Global Advisors SPDR ETFs

Liz is the  Global Head of Social Media for State Street Global Advisors’ ETF business. She is a firm advocate of using social media for full funnel marketing, crafting strategies and tactics to align with the purchase cycle. She draws from her prior experience at Upworthy, an award-winning social publishing pioneer, as well as her work developing client strategy and sales-driven marketing materials for pwc. She received her BA in English from Williams College and currently resides in Cambridge, MA.  

Amy RickettsPanelist

Senior Account Director

EMI Strategic Marketing

As Senior Account Director, Amy heads the EMI team that provides strategic guidance and tactical support for the award-winning State Street SPDR ETFs social program. Prior to focusing on social media, she leveraged her broad MarCom background to drive engagement and product consideration through direct marketing channels. Prior to joining EMI in 2013, Amy worked client-side at global firms including Barclays Global Investors [iShares], Merrill Lynch Investment Managers, SunGard and John Hancock. She received her BA in English, with minors in Studio Art and Consumer and Advertising from the University of Vermont and lives south of Boston with her husband, son, and bossy poodle Pixie.

Michael KatzPanelist

Sr. Manager, Enterprise Financial Vertical


Mike Katz leads Enterprise Financial Services Sales at LinkedIn. He is responsible for partnering with Fortune 500 brands and agencies to connect, inspire and inform professionals on the LinkedIn platform.  Mike is a proven leader who has grown and developed teams leveraging his publisher and ad tech background in combination with his passion for the marketing, media and financial services industries. With 20+ years in the advertising ecosystem, Mike has represented brands across traditional media (CNN), Publishing (Conde Nast) and Ad Tech (Rocket Fuel) prior to joining the Linkedin team.  A graduate of Rider University, when Mike is not at work, he stays busy in Queens with his wife and kids, pursuing his passion of running and coaching his son's soccer team.


  • Event sponsor:



Become a member to get member's price.
Buy Now

This event has ended.

Until the Event

September 23, 12:00PM EDT
already ended